Celebrate a Milwaukee icon this 4/14 Day

MILWAUKEE, USA (April 10, 2024) – Milwaukee, get ready for the largest 4/14 Day party in the city at the world’s only Harley-Davidson Museum this month. The legendary story of H-D could not be told without the support of Mil-town, and every inch of the H-D Museum™ campus will be celebrating the city we love, and the city Harley-Davidson has called home for more than 120 years.

Of course, the collection within the halls of the H-D Museum brings to life the story of an American icon that is renowned the world over. Celebrate the stories of our employees, dealers and enthusiasts who have made Milwaukee Iron our city’s number-one export. And the museum is offering an exclusive 414 deal where 414 people can buy $4.14 admission tickets to come see the museum on 4/14 day (while supplies last)!* Test your Milwaukee history bona fides with trivia from Quizmaster. And even more giveaway winners will go home with tickets to Harley-Davidson Homecoming,™ Milwaukee Brewers games, Wisconsin State Fair, Milwaukee Admirals games and Summerfest!

At MOTOR, Chef Doug Stringer has enlisted the help of local purveyors, butchers and more to highlight the unique culinary menus of Milwaukee this month. Bratwursts, stuffed pretzels, sauerbraten wings and even a jumbo “dream puff” will have guests singing a song of gemütlichkeit. And if you’re looking to test the limits of your gastronomy gusto, the famed 4.14-lb burger eating contest makes a triumphant return and will take place after the official city toast of 414 day taking place at 4:14 p.m. on April 14.

Finally, take home a piece of Milwaukee history and heritage as both retail outlets get in on the fun. At the H-D® Shop, buy any four products and receive 14% off your purchase. And the H-D® Factory Outlet will offer limited-edition hats for just $4.14. For those looking to really “mark the occasion, Skin Museum tattoo artists will be on hand to lay some fresh ink.

And with Earth Day just around the corner, it’s time to Rock the Green! The 13th annual free, zero-waste Earth Day Celebration arrives on campus Saturday, April 20 and is presented by the City of Milwaukee’s Environmental Collaboration Office and Milwaukee Riverkeepers. After helping clean up Mother Earth, join the fun outside the H-D Museum for some refreshments and a live concert with Urban Empress & The Urbanites, Sarah Fierek & The Widlflowers and Jonah Denae performing on a pedal-powered stage. Plus, learn more about eco-education from community nonprofits & partners and hear Earth Day Remarks. Rain or shine with free parking and pets are allowed outside on H-D Museum™ grounds.

And get set for viewing the MotoAmerica® Mission® King of the Baggers Races at MOTOR® Bar & Restaurant. Come watch the H-D® Factory Race Team take the track in April at the MotoAmerica® Mission® King of the Baggers Races, April 12-14 & 19-21 (exact race times TBD – posted by MotoAmerica one week prior to race weekend). Come for lunch or dinner and stay for the races to cheer on 33 Kyle Wyman and 43 James Rispoli.
•            April. 12-14. Circuit of the Americas Races (Austin TX)
•            April. 19-21. Road Atlanta Races (Braselton, GA)
With factory-sponsored racing efforts dating back over 100 years, Harley-Davidson proudly supports racers and series across multiple disciplines. From MotoAmerica® Mission® King of the Baggers™ to Mission® Super Hooligan® and Progressive® American Flat Track™, there are Harley-Davidson® motorcycles lining up at road courses and dirt tracks across the country in 2024, all hoping to take the checkered flag. Don’t chance it – make your reservations at MOTOR online or by calling 414-287-2778 to ensure your seat at the table.

The recently revealed 2024 Hydra-Glide Revival model, the fourth installment in the Harley-Davidson® Icons Motorcycle Collection, celebrates the 75th anniversary of that 1949 landmark bike, a champion of the Panhead era. And the new bike could be yours. Visit the H-D Museum to check out the original 1949 model in the H-D Museum’s Motorcycle Gallery. Then throw a leg over the 2024 Icon in the Experience Gallery and learn how you could be riding home on one of these limited-edition bikes.

And tickets are moving fast for this summer’s Harley-Davidson Homecoming™ Festival. Visit HDHomecoming.com to secure your two-day general admission tickets for headliners like Jelly Roll and the Red Hot Chili Peppers in July. Join the fun in Milwaukee for the annual four-day celebration of music, motorcycles, and H-D’s hometown. The H-D Museum campus will be one of the places to be from July 25 – 28. This year, we’ll be celebrating legendary biker, builder, and former H-D Chief of Styling, Willie G. Davidson. Powered by Rockford Fosgate®, Dunlop® Motorcycle Tires, H-D Insurance, Twisted Tea®, Wisconsin Lottery®, Official Harley-Davidson™ Trucks and Death Wish Coffee Co.®

PROGRAMMING / EVENTS
Milwaukee Day, April 14, 10 a.m. – 5:30 p.m.
Milwaukee Day at the world’s only Harley-Davidson Museum is back and better than ever! Come to the museum campus for a day to celebrate all things MKE, the city who made us who we are today.

Immerse yourself in Harley-Davidson’s storied heritage as you wander through the halls of the museum, marveling at the craftsmanship and innovation of Milwaukee residents who shaped H-D’s legacy. After strolling down memory lane, savor a quintessential Wisconsin Old Fashioned or Bloody Mary at MOTOR® Bar & Restaurant and peruse our shops to proudly display your affection for the city we’ve called home since 1903. For our courageous visitors, join in on our 4.14-pound burger eating contest, or mark the occasion permanently with a tattoo from The Skin Museum.
To round out the celebration, the first 414 individuals to purchase tickets online will unlock H-D Museum admission for just $4.14!* Don’t miss this Sunday Funday to revel in the spirit of the 414 and celebrate all the wonders our remarkable city has to offer.

*Valid for the online purchase of one (1) Harley-Davidson Museum® General Admission ticket for $4.14 while supplies last. Only 414 tickets are available. Ticket is valid for in-person use at the Harley-Davidson Museum only on April 14, 2024. Advance online purchase required. Limited to six (6) tickets per customer transaction. Offer ends when all 414 tickets are sold or April 14, 2024, at 4:14 pm CST, whichever comes first. Cannot be redeemed for cash or cash equivalent. Not valid for previous H-D Museum ticket purchases. Cannot be combined with any other offer, discount or promotion. Offer can be changed at any time without notice. Void where prohibited or restricted by law.

Rock the Green, April 20, noon – 3 p.m.
Join Rock the Green’s 13th Annual (Free) zero-waste Earth Day Celebration, presented by the City of Milwaukee’s Environmental Collaboration Office and Milwaukee Riverkeepers featuring a live concert on a pedal-powered stage, eco-education from community nonprofits & partners and Earth Day Remarks. Rain or shine. Free parking, pets allowed outside on Museum grounds.

Annual Pass
Looking for interesting things to do and ways to fully enjoy our programs and exhibits? The Harley-Davidson Museum’s Annual Pass offers individual, family and VIP levels to fit your lifestyle. Just some of the perks of the new Annual Pass include: virtual access to the H-D Museum with various Harley history topics covered in our Virtual Gallery Talk series, admission discounts, free admission for children under age 18, merchandise discounts at The Shop, dining discounts at MOTOR® Bar & Restaurant and more. Visit H-D Museum.com for details and other terms and conditions.

Annual Pass Level for Community Partners
Public Libraries, community centers and youth organizations are now able to purchase a Harley-Davidson Museum® Annual Pass for check-out and use by the community members they serve. For additional information about this Annual Pass (Community Partner Level), please call 414-287-2789.

Guided Tours
Get closer to the artifacts, exhibits and stories with a guided tour of the H-D Museum! There are three specially designed tours in our experience portfolio:
The VIP Tour is ideal for special guests and special occasions
Our Beyond the Gate Tour takes guests into the motorcycle vault
Everyone will love the Spotlight Tour, which is a perfect intro to the story of Harley-Davidson

Group bookings are available for 2-50 guests. Call 414-287-2799 or email groups@h-dmuseum.com for reservations. Check out the tour calendar for public tour availability, too.

Engineering Merit Badge (Saturdays at 1:30 p.m.)
All scouts are welcome to come earn their Engineering Merit Badge at the Harley-Davidson Museum! This experience will be launched by our merit badge counselor. Then, scouts will explore the history of Harley-Davidson as well as the engineering of motorcycles as they complete the nine merit badge requirements. Advance registration is required. Program registration closes one week prior to the scheduled program date. Ticket includes: downloadable activity booklet used for the program, welcome and orientation by program facilitator, blue card signed by the facilitator via Scoutbook (one blue card per scout registration) and an exclusive H-D Museum™ patch.

Scout Virtual Engineering Merit Badge (Saturdays at 8:30 a.m. and Tuesdays at 6:30 p.m.)
This new 90-minute online program is open to scouts from all over the country. Our program facilitator will guide the troops and explore the role an engineer plays while creating a Harley-Davidson® Motorcycle. Nine requirements for the Engineering Merit Badge will be discussed during this virtual, interactive program. Advance registration is required. Program Fee: $20 per Scout, which includes an activity booklet used during the program and a special H-D® patch upon completion of the program.

MUST-SEE EXHIBITS AND INSTALLATIONS
“Creating a Legend: Art & Engineering at Harley-Davidson” (opening May 25)
From pencil and paper to clay and 3-D printing, Harley-Davidson design and engineering teams have created iconic products for over 120 years. Visit our new exhibit and see the creative effort that happens as a motorcycle goes to market.

Google Arts & Culture
Adventure Ahead! The story of the Harley-Davidson Hydra-Glide is now live on the H-D Museum’s Google Arts & Culture site. The journey that started as a rough road and became a smooth and stylish ride. Learn more about the Harley-Davidson Hydra-Glide and its place in motorcycling history.

“Mama Tried: Bringing it Together” (on display now)
The Mama Tried® Motorcycle Show and adjoining Flat Out Friday races are a bright spot in the dead of cold, Wisconsin winters. The show has amassed an army of followers and fans that give the weekend its signature style: People are the heart of the show; the bikes are the social lubrication. The Harley-Davidson Museum’s special exhibit, “Mama Tried: Bringing it Together,” focuses on the builders, the racers and the fans that gather over a bike or a brew.
A riot of bikes awaits you: outrageous custom bikes, lovingly restored vintage machines and one as rare as hen’s teeth – 1929 FHAC with FLXI Sidecar Factory Racer. Don’t come alone; bring your crew. That’s what Mama Tried is about, after all. And if you haven’t already tuned in, hear directly from David Kreidler, curator of the exhibit, on the Mama Tried podcast.

1972 Custom Sprint 350 Single (on display now)
J. Shia’s unconventional 1972 350cc Sprint custom just went on display at the Harley-Davidson Museum. Inspired by Tchaikovsky’s famous ballet “Swan Lake,” Shia designed a dual bike project to reflect both the contrast and parallels of the black and white swans. The “white swan” can now be found at the H-D Museum. Shia’s build style for this project is unique in both function and materials, which she designed and fabricated all out of her Boston-based shop, Madhouse Motors. Shia incorporated unexpected parts from other products to create the bike: The headlight is the projector from a microscope and the taillight is a pencil sharpener. The carburetor intake is a modified juicer, and the foot-pegs are stove handles, while the turbocharger’s exhaust is a soprano saxophone bell. This amazing build is a symbol of ingenuity in moto customization and needs to be seen to be believed.

“My Papi Has a Motorcycle” / “Mi Papi Tiene una Moto” (on display now)
From award-winning children and YA author Isabel Quintero and illustrator Zeke Peña comes the Harley-Davidson Museum’s first-ever bilingual exhibit, “My Papi has a Motorcycle” / “Mi papi tiene una moto.” Based on the beloved children’s book of the same name, “My Papi has a Motorcycle” shares a story of family bonds strengthened by the simple act of taking a joy ride on a two-wheeled machine. With brilliant, colorful art from Peña paired with heart-warming stories from Southern Californian riding families, “My Papi has a Motorcycle” will draw smiles from kids of all ages. It’s an exhibit that focuses not only on where you can take a motorcycle, but where a two-up motorcycle ride with a loved one can take you.

Experience Gallery (on display now)
With inspiring stories from riders who have turned their dream of learning to ride into reality, a look at the epic journeys you can only experience behind the bars of a Harley-Davidson® motorcycle, plus the chance to throw a leg over a new Harley-Davidson® #FreedomMachine, the Experience Gallery shows the world how United We Ride! And now you can hop in the saddle of a limited-edition 2024 Icons Collection Hydra-Glide Revival motorcycle that celebrates the 75th Anniversary of the original with graphics and design cues taken from Hydra-Glide models of the 1950s and ‘60s.

Worthington Scout Overgreen Engine (on display now)
In 1927, the Worthington Lawn Mower Company launched the Scout Overgreen model, the first walking mower with three connected – also known as “ganged” – decks. Between 1929 and 1935, Worthington contracted Harley-Davidson to build about 500 engines for the innovative triplex mowers.

Long-Time Riders: Lee & Pearl (on display now)
At the H-D Museum entrance, a new case featuring two long-time Wisconsin riders is on display. Lee and Pearl Christopherson have been together since meeting on a motorcycle in 1958. Lee was a member of the Blue Knights, a group of active or retired law enforcement officers. While Lee can’t begin to guess how many miles he’s ridden over 76 years, Pearl has kept track of her time in the saddle and surpassed 175,000 miles in the summer of 2023. The display features Pearl’s Motor Maids shirt and vest along with a Blue Knights Club vest from Lee, and the couple’s H.O.G.® patch and pin collection.

Clubs & Competition (on display now)
The early days of motorcycle culture were marked by board track racing, hillclimbs, endurance events, and more. Our latest Clubs & Competition gallery update is a reflection of how these riders shaped the future of bikes.

In the early part of the 20th century, motorcycle culture was a homegrown phenomenon. It grew out of the passion of riders for their evolving sport. The camaraderie that developed around riding and attending competitive events led to the formation of motorcycle clubs that hosted destination rides, family picnics with motorcycle games and other riding competitions.

The latest clothing selection on view in the gallery includes uniforms from clubs organized by region or city. Some of the clubs represented in the case are the Beer City Riders from right here in Milwaukee; the Red Wing Motorcycle Club in Detroit; and the Aztec Motorcycle Club from National City, California. The H-D Archives collection includes Motorclothes® apparel sold in H-D® product catalogs but also non-H-D produced clothing items that have been proudly customized by riders.

Harley-Davidson® Shop + H-D® Factory Outlet
Grab a fresh new tee and a hat to go with it from the H-D Shop. New to the Shop is the Willie G. collection. Stock up ahead of the Homecoming Festival this summer. And from now through April 15, take home a complimentary Willie G. Davidson Doodle Book when you purchase $100 worth of Willie G. merchandise.

MOTOR® BAR & RESTAURANT
Tunemaster Bingo, Fridays, 6 p.m.
Compete for awesome prizes as Tunemaster Bingo takes over MOTOR® Bar & Restaurant on Friday nights. Enjoy beer and food specials – including the AYCE Fish Fry – as you listen to 30-second clips of iconic, popular songs and simply match them to the ones on your BINGO card they have.

April Specials

4-1-4 is the area code of Milwaukee and every year, locals toast the city with a party on April 14 (aka 4/14). This month, at MOTOR we’ll be leaning into our Milwaukee roots with a focus on items from local purveyors. Plus, join us for our campus celebration of all things cream city on Sunday, April 14! Specials will include:

Bacon Stuffed Pretzel
House made bacon & cheese stuffed Milwaukee Pretzel Company pretzel smothered in cheese sauce.

Grilled Sauerbraten Wings
A nod to Milwaukee’s German heritage, one pound of jumbo chicken wings brined and roasted, covered in a tangy and savory sauerbraten-style sauce.

Duo of bratwursts from South Milwaukee Sausage & Meats
Duo of Bloody Mary Breakfast Brat topped with Clock Shadow cheese curds, pickle, jalapeño and a Beer Cheese and Bacon Brat topped with kraut, bacon and caramelized onion. Served on a Breadsmith brat bun with a side of french fries.

Blood Orange “Dream Puff”
Jumbo puff filled with blood orange cream. A Wisconsin dream!

Keep an eye out for Mother’s Day menus!

1903® Events
Your corporate or social events are ready to come to life at MOTOR® Bar & Restaurant. With offerings of semi-private, private, and outdoor spaces, MOTOR features a large bar, comfortable dining room seating, countless food options, and local craft beers for your guests to enjoy.

Save the Dates:
Patios open at MOTOR Bar & Restaurant, May 1
First Bike Night of the season, May 2
Saturday Demos return, May 4
Mother’s Day, May 12
Factory Outlet Sale, May 16 – 18
Armed Forces Day Celebration with Support the Troops Ride & Ceremony, May 18
“Creating a Legend: Art & Engineering at Harley-Davidson” special exhibit opens May 25
Harley-Davidson Homecoming™ Festival, July 25 – 28

About the Harley-Davidson Museum
Discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie, and love for the sport at the Harley-Davidson Museum. A visit to the H-D Museum is an experience that will stay with you for a lifetime. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. Make your plans to visit the Harley-Davidson Museum at H-DMuseum.com.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. It has not been verified for its accuracy or completeness.