‘Captain’s Day’ Celebrates Frederick Pabst’s 184th Birthday
Rechristened “Captain Pabst Pilot House,” Grand Opening Event Includes Free Tours of Rebranded Taproom and Brewery, Yoga, Live Music and More on Saturday, March 28
MILWAUKEE, Wis. (March 9, 2020) – To commemorate Captain Frederick Pabst’s 184th birthday, the newly-rebranded former Pabst Milwaukee Brewery and Taproom will be officially dubbed the “Captain Pabst Pilot House” with a day-long Grand Opening event on Saturday, March 28.
“Captain Frederick Pabst was quite a character; his life was filled with seemingly random endeavors that stemmed from his adventurous spirit and his willingness to push the boundaries. The Captain was always looking to do things right, but differently,” said Pilot House General Manager Adam Powers. “We appreciate a life lived that way – it’s closely aligned to our values. We are following the Captain’s example with the taproom rebrand, the micro-brewery, a new menu of delicious food to accompany the many new brews and ultimately, turning the Pilot House into one of Milwaukee’s most exciting and intimate music venues.”
The Captain Pabst Pilot House is located in a historic 145-year old building on the original Pabst complex – the former First German Methodist Church located on the corner of Juneau Avenue and 11th Street.
“In addition to having the ability to taste many of the heritage beers that built the Pabst legacy, including the ever-popular Andeker lager, attendees will have the chance to sample our first IPA, aptly named ‘Captain Pabst Seabird IPA’ for just $2 all day” said Powers.
Seabird is a highly sessionable, premium India Pale Ale, brewed with Magnum, Citra, Cascade, and Mosaic hops. The beer is named after Captain Fredrick Pabst’s last steamship, which was a catalyst in his decision to enter the beer business.
Caught near the treacherous Lake Michigan shoreline in December of 1863 during an unexpected storm, Captain Fredrick Pabst strategically beached “The Seabird “on the sands of Whitefish Bay to avoid any casualties. With irreversible damage to The Seabird, Captain Pabst made the fateful decision to walk away from the sea.
Hanging up his captain’s hat, he purchased a brewery that would eventually bear his name and deliver some of the most iconic American beer brands of all time.
“The Pilot House will focus on imaginative craft beer offerings while paying homage to Captain Pabst’s historic recipes,” said Powers. “In addition to our first offering in the series, Seabird, the Captain Pabst Signature Series will feature new and exciting, quality brews to stand alongside the classics the Captain crafted generations ago.”
Beyond beer, the new Captain Pabst Pilot House venue experience includes the addition of a craft spirits program, where spirits are blended and barrel aged in-house, an expanded merchandise offering, a loyalty program called the “Blue Jacket Club” and the transformation of the space into an energetic live music space.
Here’s the schedule for “Captain’s Day” at the Pabst Pilot House:
9:30AM – 10:30AM Yoga (free) – RSVP required
11:00AM Doors Open to General Public – Tours Begin
1:00PM Ferkin Keg Tap / Cutting of Captain’s Birthday Cake (FREE Beer & Cake)
1:30PM – 2:30PM Daniel Rey
2:45PM – 3:45PM Matt MF Tyner
4:00PM – 5:00PM Justin Witte
5:30PM – 6:30PM Sliphorn Jazz Band
7:00PM – 8:00PM Devin Drobka Trio
8:30PM – 11:00PM Dead Man’s Carnival
12 – 4PM Tin Type Photos from photographer Margaret Muza ($75 4X5 Photo)
12 – 4PM Caricature Artists (FREE Caricatures)
For more information on the “Captain’s Day” event, visit us at https://www.facebook.com/events/586993562151492/
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