7th Annual Promise Zone Ride Happening June 1st as part of WI Bike Week and kick-off to Soul Roll MKE 2024 Ride Series

MILWAUKEE, Wisc.—On Saturday, June 1, members of the media are invited to join Milwaukee residents for the Northwest Side Community Development Corporation’s (NWSCDC) 7th annual Promise Zone Bike Ride—a 6.5-mile slow-paced, family-friendly bike ride around the proposed 30th Street Corridor Trail. The ride kickstarts Wisconsin Bike Week and the second year of a summer bike series called Soul Roll MKE, which will build grassroots excitement for new trails in the area.

The neighborhood ride will feature stops at Melvina Park, the Milwaukee Metropolitan Sewerage District’s West Basin stormwater management project, Villard Avenue, Milwaukee County’s Lincoln Creek Parkway Trail Conversion project, and the City of Milwaukee’s 20th Street Powerline Corridor Trail development. The route will also highlight the city’s 30th Street Industrial Corridor, including the proposed location for a shared-use trail next to a 7.25-mile rail line that runs north from the Hank Aaron State Trail to Havenwoods State Forest. The trail will drastically improve access to safe walking and biking trails for residents of Milwaukee’s North Side.

WHAT:  6.5-mile family-friendly bike ride starting and ending in Garden Homes Park, along the 30th Street Corridor. View route map.

WHEN:  Saturday, June 1, 2024

9am – 10am: Free bike tune-ups & repairs

10:30am: Ride rolls out of Garden Homes Park

12:45pm: Return to Garden Homes Park for snacks & prize raffle

 WHERE: Ride starts & ends at Garden Homes Park, 2600 W. Atkinson Ave

 The Soul Roll MKE series, led by local Black biking collective Red, Bike & Green, is part of a community-driven equitable trail development process with neighborhoods and community organizations along the 30th Street Corridor. We are proud to launch the 2024 Soul Roll MKE Master Calendar, featuring bike rides, events, giveaways, mobile repair days, and more all on one master calendar.

The Promise Zone Bike Ride is free to join. Free Soul Roll MKE T-shirts will also be provided on a first-come, first-served basis. Snacks, water, and prizes are also available. Participants are asked to pre-register online here, though walk-ups are also welcome. A free mobile repair station sponsored by non-profit bike shop DreamBikes will run before the ride. A limited number of bikes available to rent for the ride, free of charge, courtesy of Bublr Bikes.

Note that the ride will still happen in light to moderate rain, but we will postpone if there is heavy rain or storms. The rain postponement date is Saturday, June 8th from 10 a.m. to 12:45 p.m. at the same location.

NWSCDC has served the economic development needs of Milwaukee communities since being founded in 1983. We exist to create economic opportunities, build partnerships and strengthen communities on the Northwest Side of Milwaukee. We collaborate with businesses and residents to build stronger neighborhoods, create economic growth and encourage urban environmental improvements. NWSCDC is a Certified Community Development Financial Institution, helping to attract and grow investments in the 30th Street Corridor Opportunity Zones and other priority areas. Connect with NWSCDC nwscdc.org and @nwscdc on Facebook, Twitter (X) and Instagram.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.