2007-03 Vital Source Mag – March 2007
The Days of Wine and Roses
By Russ Bickerstaff As anyone who has been anywhere near it could attest, there is little if anything romantic about alcoholism. And as quaint and idealized as the picture of Irish drinking culture has become in this country, there is little that separates an Irish alcoholic from a Russian alcoholic from an American alcoholic from an alcoholic anywhere in the world. Exploring the tragic nature of the addiction, the Boulevard Ensemble Theatre trots out Owen McCafferty’s compelling dramatic duet The Days Of Wine And Roses. On an exceptionally bare set, Amy Kull and Tom Dillon star as Mona and Donal, an Irish couple meeting for the first time at an airport in Belfast in the early ‘60s. They meet as each are headed to London. He’s going there to further his career as a bookie; she’s going there because she’s fascinated by what she’s heard abut London. The two find themselves leaving familiar elements and have that first drink of whiskey together. Things are never so happy as they are in this opening scene, which manages to capture much of the initial euphoria of two people meeting and falling in love. The Irish accents are solid enough to sound reasonably authentic for Milwaukee ears. They aren’t alarmingly real, but thankfully, both Kull and Dillon know when to tone down the accents and simply let the characters breathe. Nowhere is this more apparent than in this opening scene. The two agree to spend their lives together in the second scene, but we begin to see the seeds of emotional and physical dependency take hold. Things begin to get a bit darker with the third scene, set a full two years after Scene One. We begin to see all the classic charm of an abusive alcoholic romance. It’s not real pleasant to sit through, but Kull and Dillon provide performances with enough depth to keep things from ever getting too entirely dark. Everything does, however, continue to get less and less comfortable as the play crawls toward the ninth and final scene. It’s a very slow crawl to the end in the intimate confines of the Boulevard Theatre. Based on J. P. Miller’s mid-century original drama, a story like this was much more powerful when it first debuted. Alcoholics Anonymous had only been around for a couple of decades back then and the real drama of addiction had only just started to surface on the stage and screen. Now that it’s been thoroughly explored and dissected in dramatic presentations of every shade, The Days Of Wine and Roses doesn’t come across as shocking – just kind of pathetic. As uncomfortable as it is to spend an evening with a couple of abusive, drunken people, it’s even less comfortable sitting through a couple of hours watching a couple of bad actors attempting to portray a couple of abusive, drunken people. Thankfully, we are spared that here. Kull puts in her usual stellar performance and Dillon matches that with what might be his best […]
Mar 20th, 2007 by Vital Archives
The Glass Menagerie
By Jill Gilmer It’s beginning to show its age… or is it? When Tennessee Williams’ The Glass Menagerie was first produced in 1945, it drew praise from audiences and critics for its portrayal of a man’s struggle to balance his family responsibilities with his longing for inner fulfillment. This theme, which had broad relevance in the post-depression era, seems quaintly outdated in 2007. However, The Milwaukee Repertory Theatre breathed new life into this American classic by bringing it to the stage with a talented African-American cast and director, creating a provocative theatre experience that challenges racial stereotypes. The Glass Menagerie gives us a peek into the world of the Wingfield family. At its head is Amanda Wingfield, an aging and irritating Southern belle played magnificently by Brenda Thomas. Amanda is struggling to hold on to the privileged lifestyle with which she grew up. Her goal is complicated by her charismatic husband’s decision to walk out on her and her two children many years earlier to pursue his dreams. Amanda is left with the daunting task of maintaining a household with her two adult children: Laura, a shy and crippled 24 year old at risk of becoming an “old maid,” and Tom, a restless 22 year old trying to live up to his mother’s expectations to support the family on a factory worker’s salary while yearning for real-life adventures on par with the movies he adores. This tension-filled family unit begins to unravel when Tom invites Jim Connor, a charming and ambitious co-worker, to dinner with the covert objective of marrying off his sister. What would happen if this all-American story were depicted by African-Americans? Would this classic play transcend race, or would race transform the story? These were some of the questions that motivated director Jacqueline Moscou, who also directed an African-American cast in Death of a Salesman. I believe the answer is both. The human experiences of love, guilt and desire for social status and self-actualization are not bound by race. A blind theatergoer may be unable to detect that the characters are black. However, a sighted audience brings a range of expectations about class and race that this production may confront and challenge. Were there really wealthy black families whose daughters aspired to marry plantation owners? (Yes.) Are there black men who anticipate technological revolution (i.e. the coming of television) and have the discipline and focus to position themselves to take advantage of it? (Yes.) Are black men who abandon their families to follow their dreams any worse than affluent white men who do the same? Ms. Moscou’s Glass Menagerie depicts a world with which few Americans, black or white, are familiar. The story of wealthy African-Americans, many of whom have hired help (and for some, back in the day, slaves), is rarely depicted in the mass media. The references to Alpha Kappa Alpha Sorority, Inc., the 100-year-old college sorority for black women, may have escaped many in the audience. This production could be praised as refreshing and […]
Mar 14th, 2007 by Vital Archives
Smokey Joe’s Café
By Peggy Sue Dunigan The sparks on stage opening weekend for Smokey Joe’s Café at the Skylight Opera were more than electric. Every facet of this musical revue was on fire. Celebrating the most prolific songwriting team from the ‘50s and ‘60s, Jerry Leiber and Mike Stoller, the review celebrates about 30 of their songs with blazing style. This ground breaking team infused R & B with rock & roll, adding in melodies of jazz and cabaret, and produced 14 #1 hits over four decades. Leiber and Stoller have influenced many songwriters, including Lennon and McCartney, and the duo was inducted into both the Songwriter’s Hall of Fame in 1986 and the Rock & Roll Hall of Fame in 1987. While the audience will perhaps remember “Kansas City,” “Love Potion #9,” “Jailhouse Rock” and “Hound Dog,” the revue reverberates through the theater even more creatively on less familiar tunes. The sensual “Trouble,” with a white curtain for a backdrop, and “Don Juan,” which innovatively uses a purple boa, are mesmerizing. Throw in the gospel numbers “D.W.Washburn” together with “Saved” and the staged burned out the fires of hell. The second-act highlights include “Teach Me How to Shimmy,” “I Am a Woman” and the oft immortalized “Stand By Me.” Although every song during the two hour revue could stand-alone. Set in an imaginative post World War II industrial steel framework, complete with a silver catwalk and spiral staircase accented in red, the scenes smoke with creativity. Seamless stage maneuvers and costume changes keep the audience on the edge of their seat while Donna Drake’s compelling choreography and musical director Jamie Johns keep fanning the flames throughout this revue. Stacey Galloway (costume designer), Annmarie Duggan (lighting designer) and Mikhail Moore (sound designer) add their own brand of magic. The six-piece band is a pleasure to watch perform in the background, adding another element of perfection. The talent of each of the nine cast members is also red-hot. Although four are familiar to the Skylight, the remaining five are making their debut to Milwaukee’s delight. Each member has their own individual moment on stage, but alone or together this cast creates combustion every minute of the show, whether slow burning sexy or snap crackling fun. With song or dance, this cast is dynamic and consumes the stage. The audience could barely contain themselves on Saturday night as clapping and cheers combined with lip-syncing in the Cabot Theatre. Afterwards, the free cabaret performance in the Skylight Bar glows with A Nite of 1000 Songs, which includes Ray Jivoff, Liz Baltes, Chris Klopatek and, again, the untiring Jamie Johns at the piano. This becomes a wonderful encore to Smokey Joe’s Café, the high energy, hot ticket in Milwaukee. VS Smokey Joe’s Café is performed in the Cabot Theater at the Broadway Theatre Center through April 1, with the cabaret performance following. Tickets: 414-291-7800
Mar 12th, 2007 by Peggy Sue Dunigan
The Voysey Inheritance
By Russ Bickerstaff The forced perspective is ominous in every single detail and I’m not just talking about the set. Scenic designer Linda Buchanan has taken what probably is little more than glass, plywood and metal strips and turned them into something that brilliantly conveys a feeling of overwhelming immensity in the finite space that is the Quadracci Powerhouse Theater. This set doesn’t represent just any ban – it represents every bank. The bank frames the action in The Rep’s production of playwright Harley Granville-Barker’s early 20th century political drama, The Voysey Inheritance. In one of the Rep’s best performances of the season, Brian Vaughn plays Edward Voysey, a man set to inherit the substantial fortunes of the family business from his father (James Pickering). The play opens as Mr. Voysey reveals to Edward certain particulars of the business he is set to inherit. In a particularly fascinating bit of dry business conversation, Edward expresses outrage at the fact that his father has been taking money from people who have entrusted it to his business in order to finance a very lavish lifestyle. The elder Voysey assures Edward that the money will be there for his clients when they need it. Thus begins the journey of discovery that every subsequent generation learns from the one which preceded it. All is not as neat and tidy as we have been led to believe and the responsibility for the colossal mess will soon rest in our hands. All too quickly the elder Voysey passes away, leaving Edward with the choice of either putting things right with the business or maintaining things as the have been for decades. It’s a difficult choice that involves not only his substantial fortune, but also that of a large extended family that relies on money unlawfully amassed by the business. Aiding Edward in his decision is his long-time romantic interest Alice Maitland (Jessica Bates). Edward has proposed to Alice on numerous occasions to no avail. Bates and Vaughn do an admirable job of delivering the kind of chemistry that attracts two equals romantically interested in each other while also accurately portraying the kind of perpetual posturing that keeps them from ever really getting together until outside forces necessitate it. It’s the most satisfying romantic performance to hit the stages so far this season. The rest of the Rep cast rounds out the stage quite well. We see Rose Pickring in a clever performance as the hearing impaired widow of Edward’s father. Yes it’s incredibly lowbrow and more than a tad insensitive, but as old as deaf comedy is, it never fails to hit. It’s Rose’s brilliantly delayed timing that makes it work so well here. Jonathan Smoots plays vanity with his usual flair as the pompous Booth Voysey. Capable of lending fresh elements to any ensemble, Gerard Neugent cleverly plays the artistically inclined Hugh Voysey. His decision to forfeit his inheritance for the good of the company near the play’s end holds a startlingly memorable bit of […]
Mar 12th, 2007 by Vital Archives
Bob Mittnacht and the Crowning Glories
By Blaine Schultz Tuning into WMSE on Tuesday nights for the Midnight Radio program might give you some advance warning of the influences that figure into Bob Mittnacht’s talents as a songwriter. Coming off somewhere between Garland Jeffries and T-Bone Burnett, Mittnacht and his band combine guileless lyrics with an organic rock sound the features great pedal steel swells by Ken Champion and Hammond organ parts from Larry Byrne. As a guitarist Mittnacht’s clean and economic Telecaster lines add punctuation with punchy riffs. Prismatic childhood memories of older gearheads as well as thoughts of raising one’s own family root these songs in something other than the latest hipster fad. There’s nothing trendy here, just sturdy tunes built for the long haul. Not that Mittnacht doesn’t have an axe to grind. “All Screwed Up,” the ominous “There’s A Better Way” and “Ivory Tower” illuminates his social conscience and frustrations with the powers that be. Here’s to the emergence of the Port Washington Sound. VS See Bob Mittnacht and the Crowning Glories opening 3/11 at Shank Hall with Chris Difford of Squeeze
Mar 9th, 2007 by Vital Archives
A Lie of the Mind
By Russ Bickerstaff Playwright Sam Shepherd is known for some pretty brutal drama. People go through intense stress. People get hurt. Sometimes things get weird. And, in the case of A Lie Of The Mind, sometimes things get REALLY weird. Windfall Theatre continues its 14th season with a thoughtful staging of one of Shepherd’s most compellingly off-center works. Thomas and Sonia Rosenthal play Jake and Beth, the archetypal abusive young lovers who really should never have gotten together in the first place. With Shepherd’s script, we don’t see them together for much of the play. This is after the pain and suffering of incompatible love. The play happens well after the relationship has completely fallen apart. Beth is in the hospital and Jake has put her there. Mistakenly assuming that he has killed her, Jake goes to see his brother Frankie (Keith Tamsett) to help him sort things out while Beth finds herself visited by her brother Mike (Robert W.C. Kennedy) in the hospital. As Frankie tries to piece together what Jake did to Beth, Mike spends time with Beth trying to help her recover. The Mike and Beth dynamic is much more interesting at this point. Beth has been severely damaged by the beating Jake gave her. She can barely speak the language, as many words are lost to her. Shepherd gives her some very powerful lines with a severely limited vocabulary. Sonia Rosenthal performs the lines impeccably. It’s one thing to sound stilted by deliberately sparse dialogue . . . it’s another altogether to make that stilted dialogue sound natural. Sonia plays it beautifully. Through Sonia, we see the damage that has been done to Beth and it carries much of the first act. Thomas Rosenthal’s performance as Jake, however, is missing something early on. Mike struggles as Jake struggles to express himself to a world of which he’s very fearful and suspicious. Rather than being compellingly uncomfortable, Jake’s early scenes are just plain uncomfortable, which has its own effect entirely. The play rolls into its second act as we are introduced to more characters. Frankie takes Jake to be with their family so his mother can look after him. Carol Zippel plays Jake’s mother, Lorrain, with all the misguided pride that comes with a character who has spent a lifetime covering for her son’s brutal mistakes. Zippel’s performance enhances Jake’s end of the story considerably. CommedySportz’s Stacey Meyer takes a fascinating dramatic turn playing Jake’s sister Sally. She just might be one of the brightest, most pulled together characters in the entire play, which means that as an audience, we’re seeing things more through her perspective than any other character in the play. Rarely has a character seemed this interested in being the emotional medium between the world of the play and the world of the audience. Meyer plays the character with precisely the kind of disinterested strength for which the role calls. Meanwhile, Beth is taken home to be with her brother, father and mother. Here […]
Mar 8th, 2007 by Vital Archives
Macbeth
By Russ Bickerstaff It’s a bombed-out brick wall that looks like it’s just barely survived some sort of apocalypse. There are sweetly sick trees dotting the stage. There’s a decaying playground merry-go-round over to the left. Civilized civilization has been here and left. What else could this be but Macbeth? Marjorie Bradley Kellogg sets the stage for Milwaukee Shakespeare’s production with a design meant to invoke an ambiguous contemporary era. The production design, a collaboration between Kellogg, Director Eleanor Holdridge and a few others, stands as one of the few modest innovations in an otherwise uncharacteristically unimpressive and disappointing production for Milwaukee Shakespeare. The witches. It always starts with the witches, played here by Alison Mary Forbes, Laura Gray and Ted Dyson. Immensely clever sound design by Joshua Horvath wraps those first few moments of the first act in a feeling of decay. That isn’t static or distortion everyone’s hearing over the speakers . . . this is Milwaukee Shakespeare – they have some of the slickest productions seen on local stages, they would’ve worked out any problems with the sound system in tech rehearsals. No, that’s not static; it’s a sound reminiscent of the clicking of a Geiger counter. We’re in terribly diseased times here and Horvath brings the setting across with strikingly subtle clarity. In walk the three witches in rags . . . every bit as creepy and diseased as one would expect. Dyson is hardly visible beneath garb and makeup and mannerisms that transform him into an old crone. Laura Gray looks refined and faded in somewhat dated fashions . . . like she’d just walked out of an old photograph on decades-old newsprint that had turned yellow in a gutter somewhere. She’s got a deliciously disturbing poise about her. And then there’s the fresh-faced wholesomeness of Alison Mary Forbes, which costuming, makeup and lighting have bleached into sickly emaciation. The three double as excellent background décor. They’re post-apocalyptic scavengers who seem to take particular pleasure in making scene changes and the action moving. Things settle down once the action takes hold. Relatively fresh from his performance as King Lear with the Rep earlier this year, Mark Corkins graces the stage for his second performance in the title role of a Shakespearian tragedy in a single season. Corkins is brash and gruff in the role of Macbeth with just the right amount of authentic fear peaking through from beneath it all. There something that doesn’t feel quite right about the way Corkins fills the role, however. At the risk of sounding overly critical (and downright pretentious), I preferred James DeVita’s performance in the title role of the American Players Theatre’s 2005 production. DeVita had the distinction of being both cold and vulnerable in the role of the tragic figure, making for a much more textured performance on the surface. Corkins’ vulnerability as Macbeth is much more subtle, making for an entirely different experience. Milwaukee Shakespeare’s production is everything one could expect from a well-funded theatre group […]
Mar 5th, 2007 by Vital Archives
Lucinda Williams
By Blaine Schultz Having followed Lucinda Williams’ career since 1988, I find it no surprise that she has moved gracefully from cult artist to icon. She has maintained a consistently high level of songwriting and her choice of musicians and band mates has been impeccable. It doesn’t matter if she wears her heart on her sleeve or writes in character, Williams delivers the goods. West is imbued with Williams’ trademark blend of weariness and grit – it’s obvious when she’s pissed off and it’s obvious when she allows the light of optimism to shine through. On the best tunes here, Williams romantic heartbreak and personal loss (the death of her mom) are grist for the mill. But philosophically, the album’s spotlight is “What If,” a tune she previewed at her last solo Pabst Theater gig. It is a list of absurdities (“… the president wore pink…God was a bum…The sky began to bleed” ) that comes to a head with a simple quest for compassion. And that is what makes any art great: the attempt at connection no matter how great or small the gulf. It’s easy to pigeonhole Williams as a hood ornament for the NPR crowd. But she’s more genuine than any marketing scheme and more complex than many of the one-dimensional artists clogging the limited airwaves and record store CD racks. She can shift like a motorcycle in a minivan culture – not that she seems to care. As easily as she could sing her poetic numbers at an open mic night (“Are You Alright?” ), Williams can go toe-to-toe with the shit-kicker honesty of “Wrap My Head Around That.” Some of these tunes are so bare-wristed that it will be interesting to see how she deals with them live. Then again, that’s pretty much how she’s lived her career so far. It’s too bad she’ll never get to be in a Robert Altman movie. VS
Mar 1st, 2007 by Vital Archives
Enchanted April
By Peggy Sue Dunigan Enchanted April opened on Broadway in April 2003 and was nominated for four Tony awards and two Drama Desk Awards, including best play. Based on the novel by Elizabeth Von Armin, and adapted by Matthew Babel, Enchanted April, which opened at the Acacia Theatre Company this past weekend, is the story of four women who plan to escape from war torn England in 1922 and rent a castle in Italy for a “month of heaven, a paradisio.” Each of the four women in the play – Lotty Wilton, Rose Arnott, Lady Caroline Bramble and Mrs. Clayton Graves – have a distinctive reason for running from England, including the continual, depressing rain and the uncertain future. Unhappiness pervades their lives and optimism has dissipated with the aftermath of World War I. Lotty, the woman who plans and envisions this escape wonders: “For every after found, a before must be lost. And loss is, by nature, an unbalancing thing.” Lotty befriends and convinces Rose, suffering her own unique loss, to join her. But to make their escape affordable the pair encourages two other women, Bramble and Graves, to become additions to the Italian holiday. Escaping your husband for an entire month was indeed a formidable risk in 1922 – especially when the landlord of the castle, Anthony Wilding, decides to inhabit the castle during the same month. But the pleasures of the sun and blue sky in Italy transform each of these unique women. All achieve a greater understanding of their own ever after: “How can you go forward when so much is lost?” Lotty explains, “We can’t go back.” Each discovers they can only go forward by experiencing this Enchanted April in Italy. Acacia’s Janet Peterson (Lotty Wilton) and Maureen Dornemann (Rose Arnott) engage the title roles completely. Peterson is a captivating personification of Lotty, balancing her enthusiasm and exuberance with genuine emotion. Anne Miller (Lady Bramble) and Elaine Wyler (Mrs. Graves) are less developed as characters, but compliment Wilton and Dornemann in the cast. The male leads remain in the background, even as actors, letting the four women shine on stage. The stage in the second act, depicting Italy complete with wisteria, is delightful, especially with the reality of snow outside the theatre. Costume designer Marie Wilke also captures England and Italy in 1922. Watching the costume changes for Lady Caroline and Mrs. Graves adds charm to the performances. The evening production has every character uncovering an “ever after” filled with hope, despite the losses coming before and possible rainy days ahead. Lotty and Rose both realize that with risks come rewards. This theme resonates all through an evening in Italy at Acacia Theatre’s Enchanted April, a true reward and respite from winter weather. VS Enchanted April is presented in the Todd Wehr Auditorium at Concordia University by Acacia Theatre Company through March 4. Contact: 414.744.5995 or www.acaciatheatre.com.
Mar 1st, 2007 by Peggy Sue Dunigan
March 2007
By Erin Wolf March 6th Air Pocket Symphony Astralwerks Antibalas Security Anti-/Epitaph Apostle of Hustle National Anthem of Nowhere Arts and Crafts The Arcade Fire Neon Bible Merge Patti Austin Avant Gershwin Rendezvous Bright Eyes Four Winds EP Saddle Creek Mary Chapin Carpenter The Calling Zoe/Rounder Cheeseburger s/t Kemado !!! Myth Takes Warp Ry Cooder My Name is Buddy Nonesuch John Frusciante Ataxia II Record Collection Guns N’ Roses Chinese Democracy Geffen Albert Hammond Jr. Yours to Keep Scratchie/New Line Illinois What the Hell Do I Know? Ace Fu Lovedrug Everything Starts Where it Ends The Militia Group Son Volt The Search Transmit Sound/Legacy The Stooges The Weirdness Virgin Maria Taylor Lynn Teeter Flower Saddle Creek Mary Weiss Dangerous Game Norton March 13th Aqualung Memory Man Columbia Death By Stereo Death Alive Reignition The Dollyrots Because I’m Awesome Blackheart The Innocence Mission We Walked in Song Badman Recording Graham Parker Don’t Tell Columbus Bloodshot Jon Rauhouse Steel Guitar Heart Attack Bloodshot The Tragically Hip Sinners Stick Together Universal March 20th Andrew Bird Armcahir Apocrypha Fat Possum Merle Haggard, Willie Nelson & Ray Price Last of the Breed Lost Highway I’m From Barcelona Let Me Introduce You to My Friends Mute LCD Soundsystem Sound of Silver DFA/Capitol Ted Leo and The Pharmacists Living With the Living Touch & Go Low Drums and Guns Sub Pop Modest Mouse We Were Dead Before the Ship Even Sank Epic The Ponys Turn Out the Lights Matador Joss Stone Introducing Joss Stone Virgin March 27th Good Charlotte Good Morning Revival Daylight/Epic Macy Gray Big Will.I.Am Kaiser Chiefs Yours Truly, Angry Mob Universal Klaxons Myths of the Near Future Rinse/DGC Prodigy Return of the Mac Koch Timbaland Shock Value Interscope
Mar 1st, 2007 by Vital Archives
Strength in low numbers
By Jon Anne Willow During any given week, over a million Milwaukeeans listen to the radio, according to MediaAudit, which surveys the market twice a year. Of those, a surprisingly hefty 145,000 listen to public stations, namely WMSE, WUWM, WHAD and WYMS. And while the number may not seem like much in comparison to the total, public radio listeners are the cream of any community’s crop – typically engaged, educated and interested in what makes the world around them tick. Following the events of 9/11, public radio, primarily NPR, gained new listeners as people looked for in-depth news coverage. The trend continued into the first two years of the Iraq war, but since then the amount of time people spend listening to news, and especially national news, on the radio has declined. Even so, public radio is alive and well – and thriving financially like never before – at both the national and local levels. And in Milwaukee, the appeal of the left end of the FM dial may be about to become even stronger. (( The long and winding road )) In 2003 when MPS announced it could no longer financially support 88.9 WYMS (“Your Milwaukee Schools” ), the station was nearly handed off to WUWM without an open bidding process. When word got out, a small but vocal group of the station’s mainstream jazz supporters tried to “save” the station, citing its long tradition of supporting local music and civic discourse in all its forms – from polka shows to live airing of school board meetings. The group was unsuccessful in raising the capital needed and in the end, the school district invited requests for proposal (RFPs) for a new management operating agreement for the ailing station. One group responded – Radio For Milwaukee. The deal was finally inked in 2004. Headed by former Milwaukeean Peter Buffet, Radio For Milwaukee (RFM) came to the school board with a seven-year proposal for a radio station that would serve a wide swath of the community. The stated goal was to connect to as many facets as possible of the city’s exceptionally broad multi-ethnic and multi-cultural population while continuing to serve the civic need of broadcasting school board meetings and developing educational opportunities for high school students. RFM brought to the table a group of men dedicated to local music and familiar with the population terrain, but more importantly to the long-term feasibility of such a venture, they brought cash. To date, $1 million has been raised and/or pledged for operations, and the Corporation for Public Broadcasting (CPB) has given a grant for $225,000 for community programming and upgrading the signal to digital, so that like WMSE, WHAD and WUWM, the station will also broadcast in HD. An undisclosed source has also donated $10,000 toward starting a web-based student radio station. The station will garner additional operating revenue through underwriting. WYMS, which will call itself 88Nine, RadioMilwaukee, had hoped to launch in 2005, but when the group finally got the keys […]
Mar 1st, 2007 by Vital Archives
A new hope?
By Jon Anne Willow Dear Readers, First off, thank you to everyone who came down to our 5th birthday party on February 24 at Turner Hall. I will freely admit that at press time the party hasn’t happened yet, so I’ll refrain from any mention of what a huge success it was. I can with confidence, however, thank our wonderful sponsors. Time Warner Cable made the party possible and WMSE really helped us get the word out. The Brewcity Bruisers, Pabst Theater, Coldwell Banker, The Oxygen Network, HBO, Windfall Theater, Atomic Tattoo and Hairys Hair Bar all sponsored booths, worked the room and/or donated fabulous prizes, which we in turn gave to you, our readers. Please support them in the coming year with your patronage. They truly put the rubber to the road when it comes to supporting local, independent media. ********************************************************************************* I’ve been thinking a lot lately about consumer confidence, and here’s why. VITAL is free to the people and supported by advertisers. It’s a common model, though like most startup businesses, the majority of free publications fail within their first two years. Ours didn’t, but it’s grown slowly. Initially, of course, there were normal factors to consider: lack of awareness, a weaker distribution network than our peers, etc. In time we overcame these hurdles and saw good results. Today, we have terrific advertisers, a talented staff, a sounder distribution network and a fantastic printer. But I’ve been in the media business a long time, and the hustle we do at VITAL to keep the numbers up is beyond what I would’ve previously considered the norm. At first I thought the issue might be about the state of print, but it’s wider. Everybody’s in the same boat, from the daily newspaper to the weeklies, the glossy monthlies and even broadcast and online media. If ad spending is up nationally (it’s at an all-time high), why are local outlets flat? This has been bugging me for about a year now, and I’ve spent that time trying to figure out the reason. I’ve caucused with other publishers, drunk untold cups of coffee with local business owners and managers and polled VITAL’s readership both formally and anecdotally. Some of what I heard comes down to quality issues – who wants to be associated with something they think is sub-par? But a big part of the reason, at least according to my highly unofficial research, is confidence. The economy has been in a slump for the entire life of VITAL, with the latest findings by the Bureau of Economic Analysis (BEA) showing that for the first time since the Great Depression, Americans spent more than they’re worth in 2006, mostly on gas, mortgages and prescription medications. These days, average people stay home more and consume less, and this in turn puts the squeeze on local businesses, from clothing boutiques to restaurants and theaters. You can connect the rest of the dots yourself. But there may be good news on the horizon. The Fed […]
Mar 1st, 2007 by Jon Anne Willow
