Building Info
- Address: 101 W. Wisconsin Ave.
- Taxkeys: 3970331000, 3970332000, 3970333000, 3970334000, 3970335000, 3610773120
- Assessed Value (Land): $5,374,600
- Assessed Value (Improvements): $39,770,800
- Assessed Value (Total): $45,145,400
- Assesment Year: 2023
- Year Built:
Developed in multiple phases for Gimbels department store. After a redevelopment, it was rebranded the ASQ Center and named for anchor tenant the American Society for Quality. In 2025 it was renamed the Enerpac Center after new anchor tenant Enerpac Tool Group Corp.
The building is divided into a series of condominiums, most of which are owned by an affiliate of R2 Companies. The Residence Inn Milwaukee hotel and the ASQ office are part of separate properties and not owned by R2.
Collonade addition designed by Herman Esser.
Also uses the address of 648 N. Plankinton Ave.
Content referencing Enerpac Center
Enerpac Relocates Downtown, See Its New Headquarters
Industrial tool maker relocates to Milwaukee from Menomonee Falls, plans growth.
May 13th, 2025 by Jeramey Jannene
Milwaukee County Reducing Office Space, Saving Money With Move
County agencies will head east down Wisconsin Avenue to ASQ Center.
Feb 19th, 2025 by Jeramey Jannene
Veolia Opens New Office, Celebrates W+E Forward Partnership
Company is latest to move Downtown, but its work with The Water Council's new partnership could be even bigger.
Sep 6th, 2024 by Jeramey Jannene
Enerpac Move Downtown Includes Controversial, Large Riverfront Balcony
But preservation advocates have concerns about where the deck is being installed.
Aug 8th, 2024 by Jeramey Jannene
New Corporate Headquarters, 130 Jobs For Downtown
Enerpac Tool HQ moving to Milwaukee. Plus: A recap of week's real estate news.
Feb 25th, 2024 by Jeramey Jannene
Unusual Sign Will Resolve Kohl’s-Fiserv Conflict
Companies want to write their names in the sky. Plus: Recap of week's real estate news.
Feb 4th, 2024 by Jeramey Jannene
Water Company Moving To Downtown
Plus: Marcus closes its only Milwaukee theater, WHEDA offers new downpayment program and a recap of week's real estate news.
Sep 17th, 2023 by Jeramey Jannene
Teweles Seed Tower Has New Owners, Renovation Planned
Plus: A recap of the week's real estate news
Jul 31st, 2022 by Jeramey Jannene
State’s Largest HIV Clinic Relocating, Expanding
Vivent Health moving from Plankinton Ave. to former MATC building on 6th and McKinley.
Jul 19th, 2022 by Jeramey Jannene
New Murals Coming To Skywalk System
Murals will bookend Plankinton Arcade building in heavily-traveled corridor.
Jan 27th, 2022 by Jeramey Jannene
Public art elevated to a new level – two skywalk murals on the docket in downtown Milwaukee
Jan 26th, 2022 by Milwaukee Downtown, BID 21
Gimbels Department Store, 1925
It was part of the largest department store in the nation, and soon, in the world.
Mar 8th, 2016 by Jeff Beutner
Great News for Grand Avenue Mall
A smart new team of local owners is poised to revive the mall and W. Wisconsin Ave.
Dec 22nd, 2015 by Bruce Murphy
Ivory Tusk Building Accelerates Leasing Activity
Four tenants moving into new space within building
Dec 14th, 2015 by Irgens
Gimbel’s Building
The classic retailer is long gone, but the “ASQ Center” lives on.
Sep 25th, 2014 by Brian JacobsonBuilding data on this page, including assessment information, was last updated on April 5, 2024
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