Building Info

Gimbel's Building. Photo by Brian Jacobson.
  • Address:
    101 W. Wisconsin Ave.
  • Taxkeys:
    3970331000, 3970332000, 3970333000, 3970334000, 3970335000, 3610773120
  • Assessed Value (Land):
    $5,374,600
  • Assessed Value (Improvements):
    $43,603,500
  • Assessed Value (Total):
    $48,978,100
  • Assesment Year:
    2020
  • Year Built:
    1900

Developed in multiple phases for Gimbels department store. After a redevelopment, it was rebranded the ASQ Center and named for anchor tenant the American Society for Quality.

The building is divided into a series of condominiums, most of which are owned by an affiliate of R2 Companies. The Residence Inn Milwaukee hotel and the ASQ office are part of separate properties and not owned by R2.

Collonade addition designed by Herman Esser.

Also uses the address of 648 N. Plankinton Ave.

Activity

IDDateTypeDescription
NOCC-19-018312019/10/23Permit
HVAC-GEN-19-019242019/06/22Permit
HVAC General Permit
ELEC-19-041022019/06/18Permit
Electrical Permit
COM-ALT-19-002612019/04/16Permit
Commercial Alteration Permit
ELEC-FA-19-000602019/03/02Permit
Fire Alarm Permit
ELEC-18-067672018/10/04Permit
Electrical Permit
COM-ALT-18-008122018/10/03Permit
Commercial Alteration Permit
COM-ALT-18-008112018/10/03Permit
Commercial Alteration Permit
COM-ALT-18-008102018/10/03Permit
Commercial Alteration Permit
COM-ALT-18-008092018/10/03Permit
Commercial Alteration Permit
PBFS-18-004022018/04/02Permit
Plumbing-Fire Protection Permit.
ELEC-FA-17-003342017/06/28Permit
Fire Alarm Permit.
PWOP-17-006452017/05/20Permit
ROW Occupancy Permit.
ELEC-17-026332017/05/05Permit
Electrical Permit.
ELEC-FA-17-001152017/05/05Permit
Fire Alarm Permit.
BZZA-17-001662017/04/27New Service Request
BOZA Activity:.
11887302016/08/27Permit
Low Voltage-Alteration
11881692016/08/23Permit
Occupancy
11862802016/08/03Permit
Fire Alarm-Alteration
11860372016/07/30Permit
Fire Suppression
11857442016/07/30Permit
Plumbing-Alteration
11858142016/07/29Permit
Air Conditioning
11858152016/07/29Permit
Distribution Sys(ductwork)
11835562016/07/06Permit
Electrical-Alteration
11834302016/07/02Permit
Alteration
11808492016/06/08Permit
Electrical-Alteration
11804182016/06/04Permit
Fire Alarm-Alteration
11797212016/05/28Permit
Fire Suppression r
11788932016/05/19Permit
Electrical-New
11782732016/05/13Permit
Zoning Certificate
11767062016/04/28Permit
Low Voltage-New Install
11763232016/04/23Permit
Electrical-Alteration
11763262016/04/23Permit
Fire Alarm-Alteration
11754902016/04/15Permit
Distribution Sys(ductwork)
11744552016/04/08Permit
Electrical-Alteration
11743862016/04/05Permit
Alteration
11743762016/04/05Permit
Plumbing-Alteration
11742712016/04/02Permit
Occupancy
11742722016/04/02Permit
Occupancy
11724502016/03/12Permit
Fire Alarm-Alteration
119871412016/03/10Violation
EXTERIOR
~~Correct exterior maintenance violations cited in the Facade Inspection Report submitted by RCL Engineering dated 10-30-2015 and provide a second report by a professional when the required work is completed. .. / MCO 275-32-13-i-2 /
11700772016/02/16Permit
Fire Suppression r
11696232016/02/09Permit
Distribution Sys(ductwork)
11685072016/01/28Permit
Electrical-Alteration
11683812016/01/28Permit
Plumbing-Alteration
11682162016/01/22Permit
Alteration
11682172016/01/22Permit
Alteration
118235112015/11/19Violation
FIRE PREVENTION
~~Provide clearance to electrical panels
~~Provide approved directional exit signs
~~Remove obstructions from fire exits
11611452015/11/03Permit
Fire Suppression r
11603922015/10/26Permit
Occupancy
11599092015/10/20Permit
Fire Suppression r
11594912015/10/15Permit
Fire Alarm-Alteration
11589852015/10/09Permit
Distribution Sys(ductwork)
11581002015/10/02Permit
Low Voltage-New Install
11580152015/10/02Permit
Alteration
11579762015/10/02Permit
Electrical-Alteration
7727282015/09/09New Service Request
GRAFFITI ON THE PLANTER LOCATED ON THE RIVERWALK NEAR SAID LOCATION
11551812015/08/31Permit
Alteration
116623412015/08/27Violation

~~Submit facade critical exam report
11491782015/07/01Permit
Zoning Certificate
7634992015/06/26New Service Request
Graffiti on the planter located on the riverwalk side of the building.
11446632015/05/15Permit
Fire Suppression r
114197412015/04/10Violation
FIRE PREVENTION
~~Test monitored fire alarm system annually
113290012015/02/19Violation
~~Replace missing electric outlet cover plate~~Mount fire extinguishers properly~~Service fire extinguisher(s)~~Maintain minimum clearance between stock & ceiling~~Test monitored fire alarm system annually~~Clean and maintain the kitchen and guest ice machines in a sanitary manner. / DHS 195.12(2) /~~Clean debris from under lobby furniture cushions. / DHS 195.15(1) /~~A hotelkeeper shall post, in each sleeping room in the hotel with a telephone, a notice of any fee imposed by the hotelkeeper for using the telephone in type not smaller than 12-point and conspicuously posted on the telephone or within 3 feet of the telephone's normal location. Including guest room 826. / Admin 254.83(2)(b) /
11367582015/02/18Permit
Fire Suppression r
11366832015/02/17Permit
Sign-On Premise
112321112014/12/11Violation
FIRE PREVENTION
~~Entrance doors in a means of egress may be equipped with an approved entrance and egress access-control system installed prior to July 1, 2002, provided such system meets all of the following criteria: a. A sensor shall be provided on the egress side to detect an occupant approaching the doors. The doors shall unlock upon a signal from, or loss of power to, the sensor. b. Loss of power to the part of the access control system that locks the doors shall automatically unlock the doors. c. The doors shall be installed such that they may be unlocked from a manual unlocking device located 40 to 48 inches above the floor and within 60 inches of the doors. Unrestricted access to the manual unlocking device shall be provided. The device shall be clearly identified by a sign. When operated, the manual unlocking device shall cause interruption of power to the lock, independent of the access control system electronics, and the doors shall remain unlocked for a minimum of 30 seconds. d. If the building has a fire alarm system, the doors shall be automatically unlocked when that system is activated, and shall remain unlocked until the system has been reset. e. If the building has an automatic sprinkler or fire detection system, the doors shall be automatically unlocked when that system is activated, and shall remain unlocked until the system has been rese
==Truncated==
2180732014/11/26Recording Application
new recording application
11226282014/10/23Permit
Fire Suppression r
111501212014/10/23Violation
EXTERIOR
~~General
~~~~Below grade structure must be structurally sound
11220502014/09/09Permit
Fire Suppression r
11212092014/08/29Permit
Electrical-Alteration
11197652014/08/14Permit
Alteration
11192302014/08/13Permit
Zoning Certificate
11159662014/07/09Permit
Occupancy
11144672014/06/23Permit
Fire Suppression r
11139352014/06/17Permit
Fire Alarm-Alteration
11129572014/06/09Permit
Low Voltage-New Install
11122522014/06/03Permit
Electrical-Alteration
11119312014/05/30Permit
Plumbing-Alteration
11115412014/05/29Permit
Fire Suppression r
11111202014/05/22Permit
Distribution Sys(ductwork)
11109122014/05/21Permit
Electrical-New
11107252014/05/19Permit
Alteration
11096842014/05/08Permit
Alteration
11055602014/04/01Permit
Alteration
107555312014/03/26Violation
FIRE PREVENTION
      Right of entry for required fire inspection
106617612014/01/28Violation
EXTERIOR
      General
            Below grade structure must be structurally sound
IDDateDescriptionType

Content referencing ASQ Center

Yesterday’s Milwaukee: Gimbels Department Store, 1925
Yesterday’s Milwaukee

Gimbels Department Store, 1925

It was part of the largest department store in the nation, and soon, in the world.

Mar 8th, 2016 by
Murphy’s Law: Great News for Grand Avenue Mall
Murphy’s Law

Great News for Grand Avenue Mall

A smart new team of local owners is poised to revive the mall and W. Wisconsin Ave.

Dec 22nd, 2015 by
Ivory Tusk Building Accelerates Leasing Activity
Press Release

Ivory Tusk Building Accelerates Leasing Activity

Four tenants moving into new space within building

Dec 14th, 2015 by
Vantage Point: Gimbel’s Building
Vantage Point

Gimbel’s Building

The classic retailer is long gone, but the “ASQ Center” lives on.

Sep 25th, 2014 by

Building data on this page, including assessment information, was last updated on September 6, 2020

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