Matt Wild

Matt Wild

Matt Wild is the former city editor of A.V. Club Milwaukee (R.I.P.) and the four-time winner of Mayville, Wisconsin’s annual Lip Sync Contest (R.I.P.) His writing can be found at The A.V. Club, various Milwaukee publications, and anywhere else that appreciates a good Police Academy reference.

Contact Matt

Recent Articles

Rock Roundup: Mardi Gras, South By Southwest, and Trusty Knives
Rock Roundup

Mardi Gras, South By Southwest, and Trusty Knives

Can Milwaukee top this past weekend? (Maybe.)

Rock Roundup: Brady Street, Marvin Gaye, and a Gym Full of Chili
Rock Roundup

Brady Street, Marvin Gaye, and a Gym Full of Chili

Bring some earplugs. And Tums.

Rock Roundup: We Like Like The The The Milwaukee Milwaukee Music Music Music Scene
Rock Roundup

We Like Like The The The Milwaukee Milwaukee Music Music Music Scene

Stop watching "House Of Cards" and see some live music.

Rock Roundup: It’s Time to Get All Messed Up (Again)
Rock Roundup

It’s Time to Get All Messed Up (Again)

Prepare yourselves for Facebook: The Band.

Rock: A Survival Guide to Burnhearts’ Mitten Fest 2014
Rock

A Survival Guide to Burnhearts’ Mitten Fest 2014

Music and crafts in the dead of winter? Yes, brrr, and here’s how to survive and thrive at the outdoor fest.

Rock Roundup: A Tale of Two Doctors
Rock Roundup

A Tale of Two Doctors

Two singers, two doctors, and 2 Chainz head up this week's rock concerts.

Rock: The Fatty Acids take New York!
Rock

The Fatty Acids take New York!

Plus 5 more local music videos from Myles Coyne, The Delphines, Klassik, Sat. Nite Duets, and Ugly Brothers

Rock Roundup: January 27-February 1
Rock Roundup

January 27-February 1

Screaming females, band fundraisers, and Groundhog Day goodness.

Help send a ton of Milwaukee bands to this year’s South By Southwest

Help send a ton of Milwaukee bands to this year’s South By Southwest

Seriously, there’s a ton of them.

Rock Roundup: January 20-25
Rock Roundup

January 20-25

Radio fundraisers, songs about fertilizer, and a whole lot of Riverwest.

5 Rays of Hope in a Soul-Crushing Milwaukee Winter

5 Rays of Hope in a Soul-Crushing Milwaukee Winter

Seasonal affective disorder is no match for art, music, and chili.

Rock Roundup: January 13-18
Rock Roundup

January 13-18

Milwaukee bands old and new unite for a good cause, and Diarrhea Planet—yes, Diarrhea Planet—comes to town.

5 Milwaukee Bands that Need to Put Out New Albums in 2014

5 Milwaukee Bands that Need to Put Out New Albums in 2014

Yes, they've produced some good music but it's time for these bands to make a statement this year.

Rock Roundup: January 6-11
Rock Roundup

January 6-11

Pink, Paul Cebar, Worrier -- and Dave Begel? -- are headliners this week.

Too Shocking For Theaters: Halloween and the awful awfulness of Dreamaniac
Too Shocking For Theaters

Halloween and the awful awfulness of Dreamaniac

Matt Wild returns to VITAL and TCD with an irreverent (and slightly crude) look at possibly the worst horror film of all time.

What Should Matt Write? Wednesdays

What Should Matt Write? Wednesdays

Welcome to the 47th installment of “What Would Jesus…No, Wait…What Should Matt Write? Wednesdays,” the criminally underrated blog that gives you, the reader (Hi Steve!), the chance to determine what my next criminally underrated blog should be about. If you’re a little foggy on how the whole thing works (and who isn’t these days?), it […]

I heard an amazing song today and decided to write about it.

I heard an amazing song today and decided to write about it.

As anyone who knows me will tell you, I’m a fat, fat man. On the US Department of Agriculture’s Pyramid of Fatness (kind of like their food pyramid, but with more chafed thighs), there’s “fat” fat, “obese” fat, “Jesus, look at that guy!” fat, and me. Seriously. I’m what the Native Americans used to call […]

What Did Matt Do? Wednesdays

What Did Matt Do? Wednesdays

Welcome to the inaugural edition of “What Did Matt Do? Wednesdays,” a weekly column that recaps all the stupid shit I did during the day, along with some wicked Crock-Pot recipes for the kids. While this piece will be published each and every Wednesday, it will in fact cover the events of the previous Tuesday, […]

Online publishing killed my dog, or: Are you there LiveJournal? It’s me, SubVersions.
Online publishing killed my dog, or

Are you there LiveJournal? It’s me, SubVersions.

When people stop me on the street (a phenomena that happens at least three times every decade), the first thing they ask is: “Jim, if you had to choose your favorite Monkee, who would it be?” The second thing they ask is: “Didn’t you write for the VITAL Source? Whatever happened to that? Are they […]

Dumb Milwaukee

Dumb Milwaukee

For all its charming neighborhoods, diverse ethnic fests and numerous places to get shitfaced, Milwaukee remains a uniquely dumb city. Just look back at 2008: between fighting off “hordes” of tourists pouring in by the hour to catch a glimpse of the Bronze Fonz (thanks, Visit Milwaukee!), and playing host to the “countless” not-shot-on-crappy-digital-video films […]

Remembering Republicans (if you must)

Remembering Republicans (if you must)

2008 will be remembered for many things: the nationwide financial crisis, skyrocketing gas prices, the rebooting of Beverly Hills 90210. But most of all, it will be forever remembered as the year Republicans – those strange, awful creatures who specialize in helping those who can already help themselves – had their collective asses handed to […]

The Milwaukee Music Scene™: The Final Chapter
The Milwaukee Music Scene™

The Final Chapter

By Matt Wild PART 1 If you’re a frequent victim of the Milwaukee County Transit system, you’re faced with countless indignities while riding the bus: hostile passengers, inane and never-ending cell phone conversations, a smell that could only be described as a mixture of B.O. and quiet desperation. Yet it seems to me that the […]

Des Moines: More Than We Remember #4
Des Moines

More Than We Remember #4

Subversions: On Assignment
Subversions

On Assignment

by Matt Wild + Photos by Kat Berger I’m sipping a flat rum and coke at a place called El Bait Shop (Spanish for: The Bait Shop) in downtown Des Moines, Iowa, when I realize how much this town is like a Lou Reed record: difficult, frustrating and haunted by past brilliance. Sure, there’s always […]

Des Moines: More Than We Remember #3
Des Moines

More Than We Remember #3

Des Moines: More Than We Remember #2
Des Moines

More Than We Remember #2

Subversions on Assignment: Des Moines
Subversions on Assignment

Des Moines

If you’re in love with value, then I’m in love with you

If you’re in love with value, then I’m in love with you

What happens when two of Milwaukee’s best bands decide to play a Saturday afternoon show at 7 Mile Fair? Turns out, not much. Items discussed in the following column: ridiculous flea markets, drugs, top-flight dental insurance, the unashamed prolonging of youth. It’s a gorgeous day at 7 Mile Fair and I’m staring at a Scarface […]

Sing out, Milwaukee! My column could be your life!

Sing out, Milwaukee! My column could be your life!

In the press release for their recently released album, Stay Positive, Brooklyn-based rock band The Hold Steady offer up this positively barf-inducing nugget: “A great American philosopher once said ‘Our band could be your life.’ We think that is true. But ‘Your life could be our band’ is also a true statement. We know this […]

Subversions: On Assignment
Subversions

On Assignment

Or: Getting entertained to death in Branson, MO Yakov Smirnoff – of early ‘80s “In Soviet Union, car drives YOU!” fame – is currently fighting a losing battle against a mob of bloodthirsty, dancing pirates. Overwhelmed, he swings a plastic sword wildly through the air as he’s driven ever closer to the edge of the […]

Steady

Steady

Branson Joke Reel

Branson Joke Reel

More from Branson (Pt. 5)
Vlogging from Branson, MO (Pt. 3)
Vlogging from Branson, MO (Pt. 4)
Vlogging from Branson, MO (Yakov Smirnoff not included)
Vlogging from Branson, MO (Pt. 2)
Green Bay godfathers and hockey-playing chimps

Green Bay godfathers and hockey-playing chimps

By now, you’ve probably heard how Wisconsin is destined to become the next great film capital of the world, which it isn’t, and how everyone from the Coen brothers to the rotting, re-animated corpse of D.W. Griffith will be falling all over themselves just for the privilege of filming here, which they won’t. The truth […]

Beloit

Beloit

The winter had been cruel and callous, leaving the author teetering on the brink of insanity. Could a simple trip to Beloit – complete with 60-degree weather and a ridiculous house party – finally turn things around, as well as begin to rectify a decades-old sin? Of course it could. When I was 16 years […]

400 years in a convent, three nights at Rooters

400 years in a convent, three nights at Rooters

When our charming local presses take an occasional breather from their weekly “Where to Get the Best Brunch in Milwaukee!” pieces, they sometimes find it in themselves to sit down and interview local musicians (The Red Dot has a fantastic brunch, by the way). Asked their opinion of the Milwaukee Music Scene, the artists in […]

The scene is massive

The scene is massive

Items discussed: early 90s raves, gay flash mobs, the hopeless sincerity of youth Items pointedly ignored: death, disease, the stalled film career of Rick Moranis I was never a raver [ra-ver, noun: one who attends large dance parties; see also: casualties of the 1990s], though my flirtation with the early Midwest rave scene provided me […]

Guitar Hero

Guitar Hero

Growing up in a small, semi-rural town where broomball and shining deer were considered high entertainment (if you’re unfamiliar with these provincial pastimes, please, don’t ask), I was keenly aware of a strange, terrifying sub-set of my peers. No, not the girls who harbored abnormal crushes on Channel 12’s Jerry Taft, or even the kids […]

Resolution

Resolution

Let’s pretend this column is being written during the first yawning hours of 2008, and not during the first snow-spewing, snot-freezing, soul-sucking weeks of December. Let’s also pretend that contrary to all hard-won common sense and cynical sensibility, the simple arrival of a new year can truly bring forgiveness, absolution and a newfound sense of […]

Subversions: Blue wings and hearing loss
Subversions

Blue wings and hearing loss

Without warning, he fires, and my left ear – only inches away from his gun – explodes. The ex-duck has barely hit the water before I realize something has gone very, very wrong.

Union Forever

Union Forever

It’s an unseasonably hot October afternoon in Greendale, and Abraham Lincoln and Ulysses S. Grant are holding a press conference. Looking appropriately pallid and drawn, Lincoln dabs at his brow and scans the crowd, patiently awaiting the next question. Minutes pass. Flies plow through the humid air. People shuffle their feet uncomfortably and General Grant […]

Know Your DJ

Know Your DJ

DJ ROCK DEE AGE: 39 SIGN: Leo DAY JOB: Brookfield Guitar Center; Air personality, 88.9 Radio Milwaukee; DJ for Mob Candy Magazine & True Baller Clothing STYLE: Hip-hop, house, old-school funk, disco, salsa, reggae RESIDENCIES: Alverno College, Zen Den, Radio Milwaukee, Walkers Pint, Three, Summerfest BEST NIGHT EVER: Summerfest 2002. I had produced the Diskotech […]

Subversions: The Milwaukee Music Scene(tm), part deux
Subversions

The Milwaukee Music Scene(tm), part deux

Rejected titles for this month’s column: God, I hate The Gufs; God, I hate Chicago; Are you there God? It’s me, Milwaukee. After more than a decade as an on-again, off-again bit player in the Milwaukee Music Scene (MMS), I’m no closer to cracking its modest secrets than I was on day one. At times, […]

Subversions:  Making It Work For Us
Subversions

Making It Work For Us

Items discussed: long-running local rock & roll bands, bocce ball, “Weird Al” Yankovic Items not discussed: baffling cell phone plans, the inexorable flaking away of my humanity, that episode of Punky Brewster where Cherie gets stuck in an old refrigerator For the past 28 spine-tingling (or coma-inducing, depending on who you ask) installments of SubVersions, […]

Subversions:  Your elbows on my knees
Subversions

Your elbows on my knees

Say what you will about the wisdom of writing a monthly column that often features your deepest, darkest secrets (my affinity for The Gin Blossoms immediately comes to mind), but it’s incredibly heartwarming when, after a piece detailing a particularly devastating month hits newsstands, a complete stranger approaches you and says, “Sorry you’re having a […]

Subversions:  Alienation’s for the rich
Subversions

Alienation’s for the rich

As we collectively dive headlong into the month of July, it’s useful to reflect on the many striking similarities between Milwaukee summers and director Richard Donner’s 1987 cop-buddy masterpiece Lethal Weapon. For starters, they’re both somewhat overrated and feature a lot of shit blowing up. Digging a bit deeper (and putting aside the fact that […]

Subversions: What should have happened
Subversions

What should have happened

What should have happened One of the perks of writing a column like SubVersions – aside from being able to indulge your love of pointless Saved By The Bell references – is that it constantly forces you out of the house and into the wide, wacky world of Milwaukee’s Kinda-Sorta-Thriving Night Life?. At least once […]

Subversions: Downhill, you’ll go mach speed
Subversions

Downhill, you’ll go mach speed

By the time you read this, I’ll already be dead. No, no! Really, I’m fine. Really! I’ve just always wanted to open with something like that, and now seemed as good a time as any. I suppose I could chalk it up to some kind of April Fools’ gag, but to be honest, it could […]

Trouble

Trouble

By Matt Wild Asked why he decided to dismantle The Pixies, frontman Frank Black once replied that when another bandmate’s lifestyle “starts to irritate you,” it becomes virtually impossible to be in the same room as that person, much less share a stage together. Black was no doubt referring to bassist Kim Deal, whose unexpected […]

We are the new year

We are the new year

By Matt Wild “You always seem to have the same problems, month in and month out. It’s like you never fucking learn.” This gem comes courtesy of an honest-to-a-fault friend during a blurred, never-ending round of drinks at Foundation. It’s nostril-freezing cold outside, and while it pains me to admit it, I know she’s right; […]

Too close to call

Too close to call

By Matt Wild When our country’s top film scholars inevitably get together at the neighborhood Olive Garden to discuss cinema’s greatest artistic breakthroughs, a certain achievement that’s continually – and criminally – overlooked is contained within 1977’s masterpiece, Smokey and the Bandit. Starring Jackie Gleason, Sally Field and the irrepressible moustache of Burt Reynolds, Bandit […]

Of labor unions and fetish gear

Of labor unions and fetish gear

By Matt Wild A man wearing an American flag headband tears past me on his bicycle, narrowly avoiding a collision forceful enough to rearrange our collective bone structures. He turns back to look at me, a strange grin on his face, a psychotic glint in his eyes. “Wake up, kid. Wake up!” It’s 11 a.m. […]

These hands were made to heal

These hands were made to heal

Imagine the first blizzard of the year, a city choked in snow, a night filled with cars spinning lazy 540’s through crowded intersections. Now imagine choosing to spend such a treacherous evening driving to Potawatomi Casino to check out Drew Carey and the Improv All-Stars at the lovely Northern Lights Theater. What follows, dear readers, […]

Sex, Drugs, and Nudity on New Year’s Eve

Sex, Drugs, and Nudity on New Year’s Eve

The English language has yet to devise a single word to adequately describe my feelings for the holidays. The entire month of December – and that beloved, drunken evening known as New Year’s Eve in particular – has always been fraught with heartache, loss and occasional unsolicited nudity. Instead of employing pedestrian terms like “dread,” […]

Beverly Hills On Three Dollars A Week

Beverly Hills On Three Dollars A Week

You wake up to the death knell of summer—a distinctive, plaintive cry recently thought extinct. It comes complete with a touch of dying light, a scent of burning leaves, and of course, a nasty hangover. Mere weeks ago you were drinking beer on an unknown girl’s porch and back-flipping into a swimming quarry with a […]

The State of the Scene: A Teenage Symphony to Milwaukee
The State of the Scene

A Teenage Symphony to Milwaukee

I’ve been living in this city for exactly nine years – long enough to have left a wake of half-blurred musical memories behind me, but not quite long enough to have figured out what they all mean, how these haphazard fragments of rock shows, local bands, and desperate music can possibly fit together into a […]