New Community Give-Back Opportunity and Giveaways Added to PULSE 2026 for August 29
Image from Summerfest.
Image from Summerfest.
MILWAUKEE, WI – PULSE, A Health & Wellness Fest for All, powered by Aurora Health Care and Milwaukee World Festival, Inc., brings a full day of workouts, community engagement opportunities, and activities for all experience levels to Henry Maier Festival Park on Saturday, August 29, 2026, from 9:00 a.m. to 2:00 p.m.
Milwaukee’s largest FREE outdoor fitness and wellness event will also feature many giveaways designed to support attendees’ ongoing wellness journey, while connecting with local businesses and nonprofits.
Give-Backs – Through Aurora Health Care, PULSE will support the community with several initiatives:
- Hygiene/Wellness Kits benefiting United Way – Aurora Health Care volunteers will pack 1,300 personal care and teen mental wellness kits, benefitting United Way.
- Custom Hat Giveaway with Supply Donation to United Way – PULSE attendees are strongly encouraged to further expand community impact by donating eligible items – brand-new deodorant, period products, and baby wipes in their unopened, original packaging. Supply donations can be made at the United Way vehicle located inside the Mid-Gate. The first 300 attendees who bring eligible donation items will receive a voucher to customize a complimentary hat with patches at the Aurora Pavilion (while supplies last). Plus, the first 1,000 donors will receive a free Summerfest 2027 General Admission ticket. Donated supplies will benefit United Way’s Project Homeless Connect: Milwaukee.
Giveaways – Attendees are encouraged to come early and visit multiple partners as PULSE also offers several FREE giveaways:
- Attend the kickoff to PULSE at the Aurora Pavilion at 9:25 a.m. for a chance to win free items, including a $50 SpaFinder Gift Card and food gift cards valid for select vendors during PULSE.
- Participate in the F.E.A.R. MKE Walk/Run for a FREE event T-shirt and a Summerfest 2027 General Admission ticket (first 500 participants).
- Complimentary giveaway items available at the Aurora Pavilion throughout the event include yoga mats, exercise bands, sleep masks, cooling towels, and more, courtesy of Aurora Health Care, while supplies last.
- The first 1,000 guests will receive a complimentary tote, courtesy of Kaizen House of Athletics.
- First Generation Professionals of Milwaukee will give away prize packs in partnership with participating PULSE gyms starting at 11:45 a.m., including a one-month MOVE+RECOVER membership from Revival Boxing Fitness + Wellness, a five-class pack from FLIGHT – Stairmaster & Strength Group Fitness, a hair care basket, and more. Check in at the Zen Den for more information.
- Throughout the day, surprise giveaways will take place at the Good Foods Cooking Stage. During Q&As hosted by Taste of Home’s Mark Hagen, attendees will have the chance to win $25 grocery gift cards, courtesy of Pick ‘n Save.
- Social Media – Follow PULSE on Instagram (@pulsehealthfest) and Facebook (PULSE – A Health & Wellness Fest For All) for opportunities to win exclusive prizes, including class packs from gym partners, restaurant gift cards, and more.
Expanded Food and Beverage Options and Free Samples – Attendees can refuel throughout the day with an expanded lineup of food and beverage offerings, including free samples and healthy meals.
Brands offering complimentary samples include Muscle Milk, Bubbl’r, Good Foods, Taste of Home, VitaJug Smoothies, Food Right, Original Protein Co., OAKBERRY Açaí, Dunkin’, Pick ‘N Save, and Gatorade Lower Sugar, the Official Functional Hydration Partner of PULSE.
Food and beverage vendors this year include Lakefront Festival Market with wraps, salads, and bowls, Baya Bar, Cousins Subs, Pete’s Pops, Sil’s Mini Donuts, and The Chai Company.
Connect with Community Organizations – More than 75 health, wellness and fitness vendors will participate in PULSE, including over 50 gyms and fitness clubs/studios, and more than 20 nonprofit and community organizations focused on community building, health resources, recreation, and arts and culture. Nonprofit organizations include the Alzheimer’s Association, American Cancer Society, Girl Scouts of Wisconsin Southeast, The Hive Wellness & Social, Hunger Task Force, Milwaukee Recreation, United Way, Wisconsin Adaptive Sports Association, YMCA and many more.
For the latest information, visit PULSE
About Milwaukee World Festival, Inc.
Milwaukee World Festival, Inc. is an independent, private 501(c)(3) corporation founded in 1965 that produces Summerfest presented by American Family Insurance, a three-weekend music festival featuring over 600 artists across 12 stages. Milwaukee World Festival, Inc. also maintains and improves Henry Maier Festival Park, located on 75 acres on the shores of Lake Michigan in Milwaukee, WI. In addition to Summerfest, Henry Maier Festival Park hosts a variety of ethnic and cultural festivals, concerts, family programming, walks, runs, and other special events. The mission of the organization is to promote an understanding of different ethnic cultures, the histories and traditions of various nationalities, harmony in the community, civic pride as well as to provide a showcase for performing arts, activities, and recreation for the public and employment opportunities for the youth of the community. For more details, visit MilwaukeeWorldFestival.com or Summerfest.com, and on socials @MilwaukeeWorldFestival or @Summerfest.
About Aurora Health Care
Aurora Health Care is the state’s largest health system caring for patients across eastern Wisconsin and a portion of Michigan as an integrated care network that includes 18 hospitals, nearly 300 sites of care and 70 pharmacies. Aurora Health Care is committed to continuously advancing how care is connected and delivered — ensuring communities have access to high-quality, coordinated services. It is part of Charlotte, North Carolina-based Advocate Health, the third-largest nonprofit, integrated health system in the United States. Advocate Health is a preeminent academic health system at the forefront of clinical excellence, innovation and research, with Wake Forest University School of Medicine serving as its academic core. Nationally recognized for expertise in heart and vascular, neurosciences, oncology, pediatrics and rehabilitation, Advocate Health is also a pioneer in the delivery of virtual health care. It’s accelerating discovery by making research participation part of the standard-of-care through its one-of-a-kind National Center for Clinical Trials, plus two affiliated life-sciences-focused innovation districts and one of the nation’s largest graduate medical education programs, with an experiential learning focus and specialized residencies to help protect the long-term sustainability of rural health care in America. With more than 165,000 teammates serving patients at 69 hospitals and over 1,000 care locations across seven states, Advocate Health reinvests over $6 billion each year to improve community health, making it one of the nation’s largest providers of community benefit.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
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