Summerfest and Molson Coors Present What’s on Tap During Summerfest Including Experiences, New Beverages, Music, and More
MILWAUKEE, WI – Summerfest presented by American Family Insurance and Molson Coors are excited to announce what’s on tap for this year’s festival. The Miller Lite Oasis is a can’t-miss destination for festgoers with special guest bartenders, fun and games at the Brewhouse, new beverages, and festival favorites.
Experiences
- Celebrity Bartenders – members of Whiskey Myers will serve as guest bartenders at the Miller Lite Oasis Brewhouse on July 3 starting at 8:00 p.m., prior to their show, signing autographs and handing out swag.
- Color Changing Can – Leinenkugel’s limited edition color-changing 19.2 oz Summer Shandy will be available at multiple bar locations throughout the grounds. These hybrid thermal ink cans react to both cold and sunlight- consumers can watch the sunset on the Leinie’s Lake change colors when the beer is cold and change again when the can is exposed to sunlight.
- Keg & Cask – enjoy craft beers and cocktails at this location on the south end of the grounds – try Leinenkugel’s mixology lineup: Pink Lemonade (Summer Shandy and Berry Weiss) for a sweet, tart refreshment; Vacation IPA (Summer Shandy and Tropical Hazy IPA) with bright citrus and juicy hops; Shandy Limeade (Summer Shandy and Lodge Lime) for crisp citrus with a slight acidity; and Punch IPA (Berry Weiss and Tropical Hazy IPA) for a sweet, tart, hop-forward profile. Featured cocktails include the Bloody Derby (Barmen Bourbon and Fever-Tree Bloody Mary Mix) and the Whiskey-Rita (Five Trail Whiskey and Fever-Tree Margarita Mix).
- Miller Lite Brewhouse – check out the Brewhouse Experience featuring Bars & Recreation, located on the right side of the stage. Fans can win prizes, including Miller Lite Front Row Wristbands for the Miller Lite Oasis and more, by spinning a prize wheel, or playing games and trivia. Also, be sure to take your picture at the Miller Lite photo op.
Happy Hour, BOGO Specials, New Beverages, and More
- Summerfest Happy Hour – daily from 4:00 p.m. to 5:00 p.m., enjoy select Molson Coors products for just $6.00.
- BOGO/Buy One Get One Specials – available on select products throughout all three weekends of Summerfest. Click HERE for full details.
- New Molson Coors Beverages – festivalgoers can also explore a variety of new offerings from Molson Coors throughout the grounds including Leinenkugel’s High Shore Shandy, Monaco Blue Crush Cocktail and Naked Life Margarita non-alcoholic Cocktail.
Summerfest Miller Lite Oasis Lineup
- June 18 – Tash Sultana, Hunny
- June 19 – Amyl and the Sniffers
- June 20 – The Academy Is…, Braid
- June 25 – Kaleo, Hazlett
- June 26 – Goldfinger, Lucky Boys Confusion
- June 27 – Pepper, The Movement
- July 2 – Sean Paul, Anees
- July 3 – Whiskey Myers, Chase McDaniel
- July 4 – Kerry King, Sunami
…and many more. For the full lineup, visit Summerfest.com.
Summerfest Upgrade Experiences at Miller Lite Oasis
Fans can elevate their experience at the Miller Lite Oasis at the Level Up Deck presented by Culvers, which includes admission to Summerfest plus two beverages, a private bar, seating, flat-screen TVs, Wi-Fi, and restrooms. To purchase tickets for Level Up click HERE.
Another option for fans is the Summerfest Pit Wristbands, offering standing-room access to the Miller Lite Oasis pit area for an up-close concert experience. Each wristband includes one Summerfest General Admission ticket for the selected date and one wristband to the stage pit area for that show, beginning at 6:30 p.m. To purchase, click HERE.
For further details on the Miller Lite Oasis visit Summerfest.com.
About Summerfest presented by American Family Insurance
Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience. Since its inception in 1968, Summerfest continues to distinguish itself as a premier independent national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the permanent 75-acre festival grounds along Lake Michigan. Summerfest 2026 will take place across three weekends: June 18-20, June 25-27, and July 2-4, 2026. For the latest information, visit Summerfest.com, or Facebook, X, Instagram and TikTok: @Summerfest.
Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
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