Gov. Evers Proclaims 529 College Savings Plan Day in Wisconsin
MADISON, Wis. – The Wisconsin Department of Financial Institutions (DFI) today announced Gov. Tony Evers proclaimed May 29, 2026, as 529 College Savings Plan Day in Wisconsin. The proclamation coincides with National 529 Day and encourages students and families to explore how saving with a 529 college savings plan can support a wide range of higher education and career training goals.
“A well-educated and well-trained workforce is vital to Wisconsin’s future, and every student deserves the opportunity to pursue their goals—whether that’s earning a college degree, completing a credentialing program, pursuing technical training, or participating in an apprenticeship,” said Gov. Evers. “National 529 Day highlights the importance of the Wisconsin 529 College Savings Program and the resources it provides to help families plan and save for future education and career training opportunities, empowering our students to reach their full potential.”
The Wisconsin 529 College Savings Program offers two savings plans – Edvest 529, a direct-sold plan, and Tomorrow’s Scholar, available through financial advisors and fee-only planners. Both offer competitive fees on a variety of investment portfolios, including target-date options that automatically adjust asset allocation over time to become more conservative as a student nears college enrollment. The program has helped transform the lives of students and families across all 72 counties in Wisconsin who have received its benefits, which include tax-deductible contributions and tax-deferred growth.
“Investing in education helps expand career opportunities, strengthen earning potential, and prepare individuals for long-term success,” said DFI Secretary-designee Wendy K. Baumann. “On National 529 Day, we are reminded that saving with a 529 college savings plan continues to be one of the smartest ways families can prepare for future education and training costs because of the plan’s tax advantages, flexibility, and long-term impact. Whether a child is just starting kindergarten or preparing to enter high school, saving even a small amount consistently over time can make a meaningful difference.”
In celebration of 529 College Savings Plan Day, Edvest 529 is offering a special $50 bonus deposit incentive to individuals who open a new Edvest 529 account by June 5, 2026, at Edvest.com/summer2026. Visit Edvest.com to learn more about the offer, including terms and conditions, register for an upcoming webinar, or schedule a one-on-one appointment with a college savings specialist.
“National 529 Day is a great reminder that there are many pathways to success after high school, and a 529 college savings plan can help families prepare for them,” said DFI Office of Financial Capability Director Jessica Wetzel. “Whether a student dreams of becoming a teacher, welder, nurse, software developer, or small business owner, saving early and contributing consistently over time can help create more opportunities and financial flexibility in the future.”
Offered under Section 529 of the U.S. Internal Revenue Code, money saved in a 529 college savings plan can be used at any accredited public or private university, college, technical college, community college, or professional school nationwide and many abroad. Earnings in a 529 college savings plan grow tax-deferred and any distributions from the plan are free from state and federal taxes when used to pay for qualified education expenses, including tuition and fees, certain housing and food expenses, books, laptops, supplies, and more. Wisconsin taxpayers may also use funds saved to pay for apprenticeship programs registered and certified with the U.S. Secretary of Labor, certain recognized post-secondary credentialing programs, student loan debt ($10,000 lifetime limit per beneficiary), and eligible K-12 expenses ($20,000 annual limit per beneficiary).
Wisconsin employers interested in helping their employees save for a loved one’s college and career training expenses can become an Edvest At Work partner. This free workplace financial wellness program can be seamlessly added to a benefits package at no cost to employers and there is no reporting or contract required. Visit Edvest.com/employer to learn more, register for a webinar, and connect with an Edvest At Work consultant. Employers who contribute to an employee’s Edvest 529 or Tomorrow’s Scholar account may be able to claim a tax credit of up to $840 per employee.
For more information, visit the DFI’s Wisconsin 529 College Savings Program webpage. To open an Edvest 529 account, visit Edvest.com. To work with a financial advisor to open and manage a Tomorrow’s Scholar account, visit 529wi.voya.com.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
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