ERIK’s Bike Shop Closing East Side Location
Minnesota-based bicycle retailer moving Milwaukee store to Brookfield.
1819 E. Kenilworth Pl. Photo taken Aug. 8, 2022 by Jeramey Jannene.
ERIK’s Bike Shop is closing down its East Side store and moving it to Brookfield.
The shop at 1819 E. Kenilworth Pl. opened in 2015. It was part of a period of rapid expansion in the Milwaukee-area for the company, which is based in Bloomington, Minnesota.
The company announced that Sept. 15 is the last day for East Side store. It is moving to an undisclosed location in Brookfield, which will open by the end of 2024.
ERIK’s is the top dealer of Specialized bicycles in the U.S. It has 32 locations across the Midwest — including six in Wisconsin — with more than 45o employees.
The company was founded in 1977 by Erik Saltvold. Over the years the company has expanded its offerings, selling gear for snowboarding, skiing, skateboarding, long boarding and scootering. The company also provides bicycle repair and maintenance services from its retail locations.
With the company’s departure from the East Side, there is no longer an ERIK’s in the city of Milwaukee. Its two nearest locations are in Glendale and Greenfield.
However, there remain two local bike shops within walking distance of the ERIK’s location. Truly Spoken Cycles is located at 604 E. Center St. and The Bikesmiths at 914 E. Hamilton St.
UPDATE: An earlier version of this article said the chain had a store in Whitefish Bay. It relocated to Glendale in 2019.
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I always find it interesting that Erik’s has a number of stores in the Milwaukee area but rarely steps up to assist at or promote Milwaukee Area cycling events and programs. This unfortunately is typical of businesses where the ownership doe not live in the area. Cyclists need to shop at bike shops that support Milwaukee cycling.
Can you recommend local shops that do support MKE cycling?
Sarah, Truly Spoken on E. Center is a great bet- and hyper-local. Wheel & Sprocket is also excellent and local.
As rubiomon says, Wheel and Sprocket is involved in most big events. The Milwaukee area has a great number of local bike shops that work with projects close to them. Cycling has always been built around local bike shops in Milwaukee with Erik’s so far being the only outsider.