Jeramey Jannene
Eyes on Milwaukee

Prospect Avenue Luxury Apartment Tower Approved

But like 2017, will it be built?

By - Jan 20th, 2023 12:23 pm
1550 tower proposal. Rendering by Solomon Cordwell Buenz.

1550 tower proposal. Rendering by Solomon Cordwell Buenz.

The City of Milwaukee has done its part to approve “scenario B” for a proposed Lower East Side apartment tower. On Tuesday, the Common Council approved a zoning change that locks in a revised design for developer Christopher Houden, Jr.‘s proposed 25-story “1550” building. The development team now needs to complete its engineering and construction plans and secure financing.

Houden’s Willow Partners is seeking to develop the high-end, 192-unit building at 1550 N. Prospect Ave. The proposal, a revised version of the “scenario A” building his father secured approval for in 2017, involves moving and restoring the Goll Mansion currently located on the property.

But unlike 2017, the latest version of the tower received virtually no opposition. The building would rise 277 feet versus the earlier 27-story, 301-foot-tall proposal. The revised tower would also be set back 60 feet from 1522 on the Lake, an increase of nine feet. The residents of 1522, a condominium tower, led the opposition to prior proposals for the site.

Houden told the Zoning, Neighborhoods & Development Committee on Jan. 10 that he hopes to start construction work later this year. The tower could be completed in spring 2025. “Schematic design phase is almost completed,” said the developer. Houden previously said the original version wasn’t built because of the unexpected death of project architect Tom Miller in 2019 and the COVID-19 pandemic.

The revised design is being led by Devon Patterson of Chicago-based Solomon Cordwell Buenz. The firm, which also designed 333 N. Water St. and 7Seventy7, was hired after a chance meeting between Houden and Patterson following Miller’s passing.

The Department of City Development supported the original design and planning manager Sam Leichtling said the latest proposal is an “improved building.”

“I applaud you for the changes you’ve made. It’s a very high-quality building at this point,” said area Alderman Robert Bauman, who opposed the original proposal.

Patterson’s revised design includes a host of tweaks. North-facing balconies were removed and a new stack of west-facing balconies were added. Balconies are now inset on the south facade, adding space between 1550 and 1522.

The underground parking structure is now a floor deeper, reducing its width and simplifying the move of the mansion. It will have between 200 and 230 spaces. The revised design’s foundation system will not require pile driving, a benefit to neighbors and one undertaken at their request.

The deeper garage allows for a potential direct connection to the Oak Leaf Trail, which runs behind the building.

Amenity floors would be included at the base and top of the building. That includes a green roof and rooftop pool.

The estimated rental cost is $2.80 per square foot. A 1,000-square-foot unit would cost $2,800 per month. The pricing is in-line with new, high-end buildings.

The Historic Preservation Commission signed off on the updated mansion relocation plan Jan. 9. The new proposal, because of the parking structure redesign, would only move the mansion once. The prior proposal had the mansion first moved to the back of the site, then forward when it would be placed upon a permanent foundation.

The Kubala Washatko Architects is working on the mansion portion of the project, including the interior restoration of the three-story, 10,750-square-foot structure. Patterson said the relocation ensures that people passing by visually engage with the mansion, while the tower is hidden behind.

The historically-protected house was built in 1898 by Ferry & Clas. It’s been used as an office building since 1950 and is currently vacant. It would become a leasing office and mail room under the new plan, with its upper floors to be used for either yet-to-be-defined office or residential purposes.

The elder Houden, through Goll Mansion LLC, acquired the property for $1.6 million in 2016. It was sold to Willow 1550 LLC, which paid $2.87 million for the property in April according to state records.

A series of proposals in the past 15 years from New Land EnterprisesDominion Properties and the elder Houden’s DCH Properties all proposed to keep the house, with Houden’s the first to call for the house to be moved forward to create a larger development site. None of the proposals secured the necessary financing to move forward.


November 2022 Proposal vs 2017 Approved Designs

2017 Renderings

Goll House – Interior

Goll House – Exterior

If you think stories like this are important, become a member of Urban Milwaukee and help support real, independent journalism. Plus you get some cool added benefits.

Related Legislation: File 220986

2 thoughts on “Eyes on Milwaukee: Prospect Avenue Luxury Apartment Tower Approved”

  1. Marty Ellenbecker says:

    Other than these quick 1st observations, it looks cool. Nice work!
    Some younger folks may need someone older
    to interpret the 1st 3 paragraphs.

    1st – Dealing with appearance, the building’s General Appearance gets a B, Scale with Surroundings a C-, and a D- each for the inarticulate box that somebody plunked on top, and the 1550 ‘contrivance’ on the front of the building

    The box and address panel scales are the visual equivalent of bullying, and neither one works or plays well with anything in sight.

    On the 1550 ‘panel’, lose the top 2 rows. If what remains seems troublesome, split the small bottom row 40/60%, and move the 40 to the top, and move the numerals just a tad above center in the row they’re in.

    If I understand things correctly, this design has reached final approval. It looks like a couple of red lights were run to get there.

    2nd – “design’s foundation system will not require pile driving”. Does this mean that pilings will be ‘driven’ ultrasonically, or lowered into bored holes? My gist is – “Is you is or is you ain’t gonna rest on bedrock?”.

    3rd – You’re putting the mailroom WHERE???

    Good luck!

  2. Polaris says:

    Well, you gotta hand it to the developers for their stick-to-it-iveness. I’m glad the mansion will only have to move once. All the rest is fine. A neighborhood of high rises…git’er done…

Leave a Reply

You must be an Urban Milwaukee member to leave a comment. Membership, which includes a host of perks, including an ad-free website, tickets to marquee events like Summerfest, the Wisconsin State Fair and the Florentine Opera, a better photo browser and access to members-only, behind-the-scenes tours, starts at $9/month. Learn more.

Join now and cancel anytime.

If you are an existing member, sign-in to leave a comment.

Have questions? Need to report an error? Contact Us