Graham Kilmer
Photo Gallery

3rd Street Market Hall Opens

Long awaited food hall opens with a handful of vendors.

By - Jan 15th, 2022 11:45 am

3rd St. Market Hall central bar. Photo by Graham Kilmer.

3rd Street Market Hall, the long-anticipated food hall, officially opened Friday and Urban Milwaukee stopped by to take a look around.

The new food hall is located on the first floor of The Avenue at 275 W. Wisconsin Ave. It was developed by restaurateur Omar Shaikh and real estate developer Josh Krsnak. It was initially planned to be open by Summer 2020, but the project was delayed several times due to the COVID-19 pandemic.

While the food hall is now officially open, the space isn’t quite finished. Some vendor stalls are still empty and there was construction ongoing when Urban Milwaukee showed up Friday afternoon.

Five food vendor stalls are currently open. They include Dairyland Old-Fashioned Frozen Custard and Hamburgers, Mid-Way Bakery, pasta purveyor Strega, Hot Dish Pantry with scratch-made midwestern comfort food inspired by global fare and Amano Pan.

A series of other vendors are poised to open in the coming weeks, including Greenhouse, Make Waves, and Middle East Side. Planned future tenants include Supernova Coffee & Doughnuts, Anytime Arepa, Dawg City, Kawa Ramen & Sushi, Sweet Treats and Paper Plane Pizza.

The opening, considering it was the middle of the afternoon on a Friday, was well attended. There were several dozen patrons milling around and eating. Based on where most of the crowd was spending their time, the large, 360-degree, 60-seat central bar and Dairyland were the most popular attractions.

Besides food, 3rd Street market Hall also has a Topgolf Swing Suite, a bags area, a large shuffleboard court, snookball and a selfie museum. The selfie museum, dubbed Photoverse, offers a series of photo booths created in partnership with the Milwaukee Institute of Art & Design and entry tickets can be booked online. Brew City Brand also operates a small apparel kiosk at the hall.

The posted schedule through the remainder of January is Tuesday through Thursday from 11 a.m. to 9 p.m., Friday and Saturday from 11 a.m. to 11 p.m. and Sunday from 11 a.m. to 7 p.m. The hall will be currently closed on Mondays.


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Categories: Business, Food & Drink

2 thoughts on “Photo Gallery: 3rd Street Market Hall Opens”

  1. Neal Brenard says:

    Article fails to explain why an amusement food gallery is called 3rd Street Market Hall when its address is on an alley between Wisconsin and Michigan Avenues between Plankinton and Second. We’re going down to check it out, but glad to see something new in the old Plankinton Bldg.

  2. Polaris says:

    3rd Street Market Hall is not in the old Plankinton Arcade. It is in the “new” arcade built for The Grand Avenue, between 2nd Street and what was once 3rd Street. South of Wisconsin Avenue, it appears to still be 3rd Street. North of Wisconsin, it is now Dr. Martin Luther King Jr. Drive.

    It’s unclear why, after nearly a year, the website for 3rd Street Market Hall and even Google Maps doesn’t reflect the street name change.

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