Indoor Concert Complex Planned Next To Summerfest
800 and 4,000 seat theaters would offer year-round entertainment.
Summerfest could soon have a year-round musical neighbor.
FPC Live, a Madison-based concert promotion and venue operations company, plans to open an indoor concert complex in the Historic Third Ward.
Marquee Ventures, a third-party real estate firm, would lease and develop a 1.25-acre site owned by Summerfest-parent Milwaukee World Festival, Inc. FPC would operate the complex.
“Having venues of this caliber will make Milwaukee a must-play destination for all artists both at the developing level and those on the verge of playing arenas, amphitheaters, and stadiums,” said FPC co-president Charlie Goldstone in a statement. “We are excited to add these rooms to the city, connecting more artists to more fans in Milwaukee.”
FPC is already a partner MWF on booking non-Summerfest events at the American Family Insurance Ampitheater and BMO Harris Pavilion. It also books certain events at Fiserv Forum.
“We are thrilled to extend our partnership with FPC Live to increase access to live entertainment year round,” said Don Smiley, President & CEO of Milwaukee World Festival, Inc. “Music fans are familiar with visiting the lakefront to see their favorite artists; these new venues will extend that experience.”
FPC hopes to start construction in early 2022 and open the venues following Summerfest 2023.
The development site includes parts of 607-627 E. Summerfest Pl., 639 E. Summerfest Pl. and 100 N. Marshall St. based on project renderings. It is privately owned by MWF. The properties are located north of E. Erie St. and east of N. Jackson St.
The proposal is subject to design approval from the Historic Third Ward Architectural Review Board. It would also need approval from MWF’s public landlord, the City of Milwaukee Harbor Commission because a portion of the site connects with leased land.
Eppstein Uhen Architects is serving as the designer.
FPC owns or operates venues in Madison, Charleston, SC and Columbia, MO. Its Madison venues including The Sylvee, Orpheum Theater, Majestic Theatre and High Noon Saloon.
Live Nation Entertainment owns a majority interest in FPC parent Frank Productions.
Marquee Ventures, the real estate firm that would own the complex, lists Frank Productions director of development Lee Christensen as its registered agent and uses Frank Productions mailing address.
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More about the FPC Live venues
- Eyes on Milwaukee: Council Unanimously Approves Deer District Concert Venues - Jeramey Jannene - Nov 1st, 2022
- Eyes on Milwaukee: Deer District Concert Halls Okayed Again - Jeramey Jannene - Oct 25th, 2022
- Eyes on Milwaukee: Bucks Building Street Through Bradley Center Site - Jeramey Jannene - Oct 20th, 2022
- Eyes on Milwaukee: Deer District Concert Venue Wins First Approval, Despite Objections - Jeramey Jannene - Sep 26th, 2022
- Eyes on Milwaukee: FPC Files For Design Approval For Deer District Concert Complex - Jeramey Jannene - Aug 25th, 2022
- Murphy’s Law: The Battle For Downtown Concert Venues - Bruce Murphy - Jun 1st, 2022
- Eyes on Milwaukee: Bucks, FPC Plan Downtown Concert Venue - Jeramey Jannene - May 23rd, 2022
- No New Third Ward Concert Venue - Jeramey Jannene - May 13th, 2022
- Pabst Theater Group Adds Fifth Venue - Jeramey Jannene - Mar 28th, 2022
- Eyes on Milwaukee: Third Ward Zoning Change On Hold - Jeramey Jannene - Mar 8th, 2022
Read more about FPC Live venues here
Eyes on Milwaukee
FPC Files For Design Approval For Deer District Concert ComplexAug 25th, 2022 by Jeramey Jannene
Commission Approves Controversial Church Apartment PlanAug 22nd, 2022 by Jeramey Jannene
The 1500s Development May Be NixedAug 22nd, 2022 by Jeramey Jannene
2 thoughts on “Eyes on Milwaukee: Indoor Concert Complex Planned Next To Summerfest”
That’s a pretty big site…good to see it being developed for such an exciting project! A little nervous about what this might mean for current MKE music venues. Too bad there isn’t interest in something like this at 4th and Wisconsin, or Broadway and Clybourn across from Husch Blackwell, or at Water and Knapp on the riverfront site Marcus Corp. is sitting on (again teasing MKE with a possible downtown movie theater…).
Does this area really need another music venue when we have so many already? I am sure that this parcel of land could have been used in the future for some facility that would have benefited the entire community and not just a wealthy rock concert promoter.