Jeramey Jannene
Friday Photos

The Yards Rises on Former Reed Street

New apartment building is eastern anchor to Reed Street Yards business park.

By - Nov 22nd, 2019 05:30 pm
The Yards under construction. Photo by Jeramey Jannene.

The Yards under construction. Photo by Jeramey Jannene.

The signature design feature of The Yards apartment building, a steel fin with balconies, is taking shape as the project moves towards a 2020 opening.

The L-shaped building is being constructed on a long-vacant lot at 223 W. Oregon St., just west of S. 2nd St.

It’s 2nd Street’s former name, Reed Street, that inspired the naming of the Reed Street Yards business park, for which the new building will serve as a gateway.

The Yards will contain 87 apartments when finished. The project is the second Milwaukee project for Linden Street Partners. Its first, a 70-unit building dubbed The Quin, is located a stone’s throw away. Things must have gone pretty well because Linden again hired architecture firm RINKA and general contractor Altius Building Company.

The Yards will be quite similar to the firm’s other Milwaukee project. The two buildings, located kiddy corner from one another across S. 2nd St., both feature market-rate apartments, a small commercial space, fitness center and interior deck. The second building, which started with a pitch from landowners General Capital Group and Peter Moede, is slightly larger. Both were built on vacant lots.

Linden Street partner Scott Richardson told Urban Milwaukee that the building’s name, The Yards, is a double entendre. It’s both a reference to the building’s location, on the eastern edge the business park, and to the proposed amenities, which include a dog walk, second-story rooftop deck and balconies on every unit.

When asked what the firm sees in the neighborhood that has drawn them to do not one, but two projects, Richardson stated: “It’s a walkable neighborhood. It has a lot of new activity of different types, lots of new restaurants, offices going in and a little bit of housing in the area, but not the amount of housing you have in other areas of Downtown.”

An approximately 1,900 square-foot commercial space is planned for the building’s first floor at the southwest corner of S. 2nd and W. Oregon streets. Another first-floor space is planned as a fitness center for tenants.

The building’s design was approved by the City Plan Commission in March 2018. The Common Council’s Public Works Committee approved an air space lease in January to allow a small portion of the building to hang over the sidewalk.

The Yards isn’t the only thing happening in the area. Change could be coming soon to 15-acre site west of the apartment building. A city board gave its first approval this week to infrastructure work related to landing tenants for the remainder of the Reed Street Yards. Rite-Hite is rumored to be considering relocating its corporate headquarters and approximately 220 employees from suburban Brown Deer to the business park.

And even if the Rite-Hite deal doesn’t happen, another project is already underway. Across the railroad tracks that form the project’s southern border developer Ann Pieper Eisenbrown is merging the old with the new as she creates a second apartment building on W. Florida St.



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