James Rowen
Op Ed

Why Walker Killed DNR Magazine

Too popular? Or too many stories promoting recycling and clean water?

By - Mar 15th, 2017 12:15 pm
Wisconsin Natural Resources

Wisconsin Natural Resources

Word began circulating on February 9th that Gov. Scott Walker‘s upcoming state budget would wipe out the popular, subscriber-supported magazine of the Department of Natural Resources.

So why did the DNR tout the magazine and its virtues in both a posting on a DNR web page and also in a DNR weekly newsletter just a few days earlier on January 31:

Historic Great Lakes lighthouses featured in February issue of Wisconsin Natural Resources

MADISON – Subscribers to Wisconsin Natural Resources magazine will be treated to some dramatic images of some of Wisconsin’s most iconic and historic Great Lakes lighthouse in “Picturing Wisconsin lighthouses,” in the February issue that is being mailed this week…

Last but not least is the much-awaited update to a popular groundwater insert – “Groundwater: Powering Wisconsin’s Economy.” It is introduced by “A peek beneath the surface,” taking readers into Wisconsin’s basement to discover the aquifers that hold and transport our groundwater.

Wisconsin Natural Resources magazine as an inexpensive gift that gives all year. Six big issues for $8.97. People can subscribe at 1-800-678-9472 or online at wnrmag.com.

Why the abrupt about face?

Is that current February issue (the venerable publication comes out every two months) just too darn useful and attractive – – note that subscriptions are booming?

Was that major groundwater piece too close to a hot topic unfolding this week – – and was DNR Secretary Cathy Stepp‘s introduction a little enthusiastically off-message:

I’m honored and pleased to introduce our very popular groundwater insert for Wisconsin Natural Resource magazine’s February 2017 issue.

Over the years, we’ve seen interest in this document grow – – this is the fourth edition of the insert since its first release in the 1980s, and every time it comes out our readers snap up the thousands of copies we print.

That speaks not only to the great following our magazine has but also to how much our citizens care about safe, clean drinking water for everyone in the state.”

Or was it another routine example in the Walker regime of the right hand not knowing what the farther, bigger right hand was doing?

A phenomenon of Walker/DNR disconnects noted more than once:

We’ve seen it before – – the right hand at the DNR not knowing what the bigger right hand is doing at the Governor’s office, or knows and both are simply raising a middle finger of indifference – – so someone, anyone, tell me how the Dodo birds at the DNR could put up with a straight face one of their cheery, cutie-pie Clean Air Tips of the Week touting, oh, say, recycling:

For the week of February 22, 2015:

“Recycling our waste is a great way to keep the air clean. Life cycle analysis of waste has shown that recycling common things, such as paper, cans and bottles, significantly reduces air emissions overall. A great example is the aluminum can. Recycling an aluminum can save 95% of the energy used to make aluminum out of virgin bauxite ore. Recycling other metals, paper, plastic and glass also saves significant amounts of energy. Visit EPA’s WARM [exit DNR] tool to calculate your own recycling emissions savings.”

…while Walker’s budget further cuts state aid to recycling. Again:

Gov. Scott Walker is proposing cuts in his budget for recycling, a move that represents more than a 50 percent reduction in funding to communities over a five-year period. In the two-year budget he unveiled on Feb. 3, Walker proposed $15 million in state spending for local recycling programs.

…and after a senior DNR water division official had told his staff in an email about the impact of recycling cuts on that division, reprinted here:

A one-time $4.0 million reduction to municipal recycling grants in FY2016

Which may help explain why Wisconsin Department of Natural Resources water division administrator Russell “Russ” Rasmussen sent his staff a “Hello Water Colleagues” memo on February 8th about “the Governor’s budget proposal [that] is now our DNR budget proposal” that ended with a warning:

“An additional note – you may have your own personal feelings about provisions in the budget; however, the Governor’s budget proposal is now our DNR budget proposal. You are entitled to your own opinions and you may want to express them. That is your right. It is important, however, to keep your work and any political activities strictly separated. Any media contacts about the budget should be referred to Bill Cosh who is the department’s spokesperson on the budget.”

James Rowen, a former journalist and mayoral staffer in Milwaukee and Madison, writes a regular blog, The Political Environment

Categories: Environment, Op-Ed, Politics

One thought on “Op Ed: Why Walker Killed DNR Magazine”

  1. Virginia says:

    Walker’s agenda has always been very clear: focus only on the goals and demands of big donors to his and other GOP campaigns. If what those donors want wreaks havoc with clean air and water and other natural resources, well tough luck. (Same is happening now in Trump-ism.)

    Cathy Stepp may be a little more conflicted since she may want to at least keep up the appearance that she cares a whit about Wisconsin’s natural resources, being in charge of them, but she must also keep Walker and all those donors happy.

    Even the concerns of rank-and-file GOP voters (many of whom value the protection of natural resources) don’t really count, especially if they can be hoodwinked. Follow the BIG MONEY.

Leave a Reply

You must be an Urban Milwaukee member to leave a comment. Membership, which includes a host of perks, including an ad-free website, tickets to marquee events like Summerfest, the Wisconsin State Fair and the Florentine Opera, a better photo browser and access to members-only, behind-the-scenes tours, starts at $9/month. Learn more.

Join now and cancel anytime.

If you are an existing member, sign-in to leave a comment.

Have questions? Need to report an error? Contact Us