Miller & Harley Brew Up Partnership

Simply put, Bill Davidson says, “It made sense.”

Davidson, vice president of Harley-Davidson Museum, was talking about a partnership venture between MillerCoors and Harley-Davidson announced yesterday at the brewing company’s Miller Inn (3931 W State Street), which will commemorate the two companies’ century of service to Milwaukeeans.

“It’s incredible to think that Harley-Davidson and Miller High Life were born on the same stretch of road 110 years ago,” says Davidson. “This partnership and our 110th Anniversary events in Milwaukee celebrate our common bonds, our shared history and our bright futures.”

To celebrate, the company created a special batch of Miller Beer which will ultimately go into 6,500 barrels of packaged beer. This beer from this batch will not be specially marked, however; it’s the luck of the draw as the whether the Miller beer you buy is from this commemorative batch.

But Miller has also created specially labeled Miller High Life cans that also carry the “Harley Davidson Motor Cycles” logo.

After the brewing and taste test, Davidson and David Ryder, vice president of brewing research and innovation for MillerCoors, sat down to reminisce about the founding fathers of the two companies. Davidson believes they never could have anticipated such longevity and success for the two brands.

As the director of Global Brand Alliances and Business Development for Harley, John Farris says the two companies have partnered in the past, and plan to come up with new ways each year to bring the two companies together to provide added value for consumers.

For Labor Day weekend in Milwaukee, activities aplenty are planned by Harley and will be held at the Harley-Davidson Museum and Henry Maier Festival Grounds. There will be a custom bike show, parade, countdown and more. Aerosmith, Kid Rock and Toby Keith are just a few of the featured performers during at the grounds that weekend. And there will be plenty of Miller Beer on hand.

“It will be the best party Milwaukee has ever seen,” Davidson predicts.

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