WISN 12 names Kristin Pierce as the new weekend evening anchor

MILWAUKEE, WI (February 14, 2022) – WISN 12 is excited to announce that Kristin Pierce is the station’s new weekend evening news anchor. Pierce will work alongside meteorologist Daji Aswad at 5:00 p.m., 6:00 p.m. and 10:00 p.m. on Saturdays, along with Sundays at 5:30 p.m. and 10:00 p.m. Effective the end of March 2022, Pierce brings her community-centric storytelling and insightful journalism to the anchor desk, while reporting during weekdays on WISN 12 News.

“Kristin has a wealth of experience as an investigative journalist from communities all across the country,” says Jan Wade, president and general manager of WISN 12. “She’s exposed significant scandals and corruption through her hard-hitting reporting. She will be a terrific asset for our viewers all across Southeastern Wisconsin. We can’t wait for her to join the WISN 12 News team.”

Pierce previously served as an anchor and reporter at WHAS 11 in Louisville, Kentucky. Prior to that, she was an anchor and reporter at WWL-TV in New Orleans, Louisiana, and a reporter at WXYZ/WMYD in her hometown of Detroit, Michigan. Pierce has also worked as an associate producer in both Michigan and Ohio.

Over the course of her career she has exposed a number of eye-opening stories, including a utility company paying for actors to advocate for a $210 million gas plant and a controversy surrounding the former Detroit mayor. In addition, Pierce has provided comprehensive reporting on the Flint, Michigan water crisis.

“WISN 12 has a team of talented journalists that I am looking forward to calling my colleagues,” says Pierce. “There’s so much to discover in Milwaukee – what makes people smile, rally together, or go home and hug their families a little tighter. I’m thrilled to join the WISN 12 news team and to call Milwaukee home!”

Pierce is a member of the National Association of Black Journalists. She is a survivor of domestic violence and spends a lot of time raising awareness about abuse. Pierce graduated cum laude from Bowling Green State University (Ohio) –  a proud member of Alpha Kappa Alpha Sorority, Inc. – with a Bachelor of Science in Journalism and a minor in Sociology.

About WISN 12 and Hearst Television
WISN 12, the ABC station in Milwaukee, is owned by Hearst Television, a wholly-owned subsidiary of Hearst Corporation.  Hearst Television owns and operates 33 television and two radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Hearst Television is recognized as one of the industry’s premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.