WISN 12
Press Release

WISN 12 Names Gerron Jordan as the Anchor of ‘WISN 12 News at 11:00 a.m.’

Jordan's role at WISN 12 expands with mid-day newscat

By - Feb 5th, 2024 12:03 pm
Gerron Jordan. Photo courtesy of WISN.

Gerron Jordan. Photo courtesy of WISN.

MILWAUKEE, WI (February 5, 2024) – Gerron Jordan is the new anchor of ‘WISN 12 News at 11:00 a.m.’ effective February 5, 2024, working alongside Meteorologist Lindsey Slater. This expanded role for Jordan follows last year’s announcement that Diana Gutiérrez, previous anchor of the mid-day newscast, would be the co-anchor ‘WISN 12 News at 10:00 p.m.’

“Gerron has that raw talent, empathy and keen journalistic ability, which is essential at the anchor desk,” says Jan Wade, president and general manager of WISN 12. “He provides depth and perspective when covering complex news stories and has a special connection with the viewers.”

Jordan will continue to serve as co-anchor of Milwaukee’s most-watched weekday morning news program ‘WISN 12 News This Morning,’ with co-anchor Mallory Anderson, Meteorologist Lindsey Slater, and News Chopper 12 reporter Matt Salemme (Nielsen Jan. 2024 HH 4:30 – 7:00 a.m.). Jordan will also continue as co-anchor of the weekly public affairs show ‘UPFRONT,’ with WISN 12’s Matt Smith.

“I’m thrilled to be named anchor of ‘WISN 12 News at 11:00 a.m.’!” shares Jordan. “In addition to anchoring another hour of news and weather coverage with Meteorologist Lindsey Slater, I’m looking forward to spotlighting some of the people and organizations working to make southeastern Wisconsin better through the community interviews featured on ‘WISN 12 News at 11:00 a.m. Milwaukee has become home, and I love connecting with our viewers who depend on us every day to lead the way with important local coverage that matters to them.”

Jordan first started at WISN 12 in November 2021. Prior to that, he served as a co-anchor at WVLA/WGMB-TV in Baton Rouge, Louisiana, and as a reporter for KTVI/KPLR in St. Louis, Missouri. Jordan began his career working in a variety of roles at multiple news stations across Louisiana.

Jordan is an award-winning journalist who has been recognized by prestigious entities such as the Regional Edward R. Murrow Awards, the National Academy of Television Arts and Sciences- Chicago/Midwest Chapter, the Wisconsin Broadcasters Association, and the National Association of Black Journalists. He is a native of Chicago, Illinois and graduated, with honors, from Howard University in Washington, DC with a Bachelor of Arts degree in Journalism. Jordan is also a proud member of the National Association of Black Journalists.

About WISN 12 and Hearst Television

WISN 12, the ABC station in Milwaukee, is owned by Hearst Television, a wholly owned subsidiary of Hearst Corporation. Hearst Television owns and/or operates 35 television and two radio stations serving 26 media markets across 39 states reaching over 22 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content over more than 120 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Its Hearst Media Production Group unit produces original programming across linear and streaming platforms for domestic and international distribution. Its Very Local app, free to download on household OTT devices and available across popular streaming services, offers 24/7 access to local news, weather and an array of local and regional programming. Hearst Television is recognized as one of the industry’s premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.

CLICK HERE FOR ARTICLE ON WISN.COM.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.

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