WISN 12 Launches 2025 ‘Day of Giving Food For Families Food Drive’

MILWAUKEE, WI (November 17, 2025) – WISN 12 is partnering with Hunger Task Force to ensure local families have healthy food to eat ahead of the holiday season. For the 14th consecutive year, the 2025 ‘WISN 12 Day of Giving Food For Families Food Drive’ will collect donations, both online and through a phone bank, to help those in need across Southeastern Wisconsin.

Donations can be made anytime by visiting www.wisn.com/giving. WISN 12 will also host a phone bank on Tuesday, November 25, 2025, and Wednesday, November 26, 2025, from 6:00 a.m. to 9:00 a.m. and 3:00 p.m. to 7:00 p.m. each day.

“Your generosity can make a big impact for a local family in need. This is your chance to help those with less get a healthy meal this holiday season,” says Shawn Oswald, president and general manager of WISN 12.

Approximately one in ten Wisconsin households face food insecurity, with one in eight children experiencing hunger in our state. By donating to the 2025 ‘WISN 12 Day of Giving Food For Families Food Drive,’ people can make a meaningful impact on area families. Any contribution amount can help, with a $15 donation equating to a ham or turkey and a $150 donation providing a festive holiday meal plus groceries for a week.

“It’s a very challenging time right now for local families, especially as various benefits and services were disrupted by the government shutdown,” adds Oswald. “We hope that communities in our area will come together to help their neighbors in need.”

The ‘WISN 12 Day of Giving Food For Families Food Drive’ is part of the ‘WISN 12 Day of Giving’ initiative, which supports local non-profit organizations throughout Southeastern Wisconsin. In the ongoing campaign, the station features a different non-profit each month to help advance its mission, pursue its goals, and most importantly, improve people’s lives. This initiative aims to promote the power of community through the power of giving.

ABOUT WISN 12 AND HEARST TELEVISION
WISN 12, the ABC affiliate in Milwaukee, has been proudly serving southeastern Wisconsin with trusted news, entertainment, and community engagement since 1954. WISN 12 is owned by Hearst Television. Hearst Television owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching 24 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content over more than 120 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Its Hearst Media Production Group unit produces original programming across linear and streaming platforms for domestic and international distribution. Its Very Local app, free to download on household OTT devices and available across popular streaming services, offers 24/7 access to local news, weather and an array of local and regional programming. Hearst Television is recognized as one of the industry’s premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.

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NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.