WISN 12 is Southeastern Wisconsin’s Local News Leader for the Sixth Consecutive November Sweeps

MILWAUKEE – November 27, 2024 – With one day remaining in Nielsen’s November 2024 audience measurement period, WISN 12 continues to lead all other stations’ local weekday news among southeastern Wisconsin households with its 5:00, 6:00, and 10:00 p.m. news audiences. The station has led the market in weekday local news with these three evening newscasts for every major Nielsen measurement period – February, May, July, and November – since November 2019. “WISN 12 News This Morning” at 6 a.m. draws the fourth largest weekday news audience in any time period and the number one local morning news from Monday through Sunday.

“We are very proud of the continued strength of our evening newscasts, even as we transitioned and introduced new anchor teams,“ said Jan Wade, president and general manager of WISN TV. “We are pleased to see that the news teams at 5:00, 6:00, and 10:00 p.m. have made meaningful connections to the community in a very short time.”

M-F Local News Rank	Viewing Source	Program	Time	TVHH Impressions
1	WISN	WISN12NWS@ 6PM	6:00 p – 6:30 p	57,329
2	WISN	WISN 12 NWS-5	5:00 p – 5:30 p	56,076
3	WISN	WISN12NWS@10PM	10:00 p – 11:15 p	41,675
4	WISN	WISN12NWS-6AM	6:00 a – 7:00 a	27,719
5	WTMJ	TMJ4 NWS-5	5:00 p – 5:30 p	27,610
6	WMTJ	TMJ4 NWS-6	6:00 p – 6:30 p	26,927
7	WITI	FOX6 NEWS-10PM	10:00 p – 10:30 p	26,489
8	WITI	FOX6 WKUP-7AM	7:00 a – 8:00 a	26,444
9	WITI	FOX6 NEWS-5PM	5:00 p – 5:30 p	26,079
10	WITI	FOX6 WKUP-8AM	8:00 a – 9:00 a	25,432

“WISN 12 News This Morning” continues to draw the top audiences weekday mornings with each of its newscasts from 4:30 to 7:00 a.m. and leads from 7:00 to 9:00 a.m. with “Good Morning America.” The station achieved the same local weekday morning news wins in May, July, and November of 2023, and in February, May, and July of this year.

M-F TVHH Impressions	4:30-5:00a	5:00-6:00a	6:00-7:00a	7:00-9:00a
WISN	15,882	18,399	27,719	29,344	GMA
WITI	11,074	15,419	20,062	25,938	Fox6 Wakeup
WTMJ	2,406	7,267	16,631	16,856	Today
WDJT	3,227	2,087	2,995	7,848	CBS Mornings

*WTMJ airs NBC network news during the 4:30 a.m. half-hour

“We are grateful to have earned the trust of Southeastern Wisconsin viewers throughout the past several years, and we don’t take that lightly,” says Jan Wade. “We have worked hard to lead the way by providing viewers with the best journalism and most in-depth local coverage possible,” adds Wade. “We are honored to have earned their viewership and their loyalty.”

WISN 12 was also southeastern Wisconsin’s top choice for election coverage on November 5th. The station drew the top five audiences on election day with its local coverage at 5:00 and 6:00 p.m., plus ABC network coverage including “World News Tonight” at 5:30 p.m. and “Your Voice, Your Vote 2024: Election Coverage” from 6:30 to 10 p.m.

November 5th Total Day Rank	Source	Program	Time	TVHH Imp.
1	WISN	WNT-ABC	5:30 p – 6:00 p	73,275
2	WISN	WISN 12 NWS-5	5:00 p – 5:30 p	62,367
3	WISN	VOTE24-8P-ABC	7:00 p – 10:00 p	55,523
4	WISN	12 NEWS AT 6	6:00 p – 6:30 p	52,777
5	WISN	VOTE24-7P-ABC	6:30 p – 7:00 p	50,441

In midday news, WISN 12 continues to draw the top audience averaging 20,286 impressions weekdays at 11:00 a.m. followed by WTMJ (19,848) at noon, WITI (17,893) at 11:00 a.m., and WDJT (8,755) at noon.

Weekend mornings, the station draws four of the top five local news audiences with “WISN 12 News This Morning” Saturday and Sunday, 7:00 to 9:00 a.m. leading all other competition each day.

Weekend Morning Local News Rank	Source	Program	Time	TVHH Imp.
1	WISN	WISN12NWS-SA7A	7:00 a – 9:00 a	24,240
2	WISN	WISN12NWS-SU7A	7:00 a – 9:00 a	23,111
3	WITI	FOX6 WKUP-8 SA	8:00 a – 9:00 a	22,009
4	WISN	WISN12NW-SUN5A	5:00 a – 6:00 a	17,660
5	WISN	WISN12-SAT 5AM	5:00 a – 6:00 a	15,647
6	WITI	FOX6 WKUP-7 SA	7:00 a – 8:00 a	14,976
7	WTMJ	TMJ4-TDY 6A SU	6:00 a – 7:00 a	14,087
8	WTMJ	TMJ4-TDY 6A SA	6:00 a – 7:00 a	11,976
9	WTMJ	TMJ4-TDY 5A SU	5:00 a – 6:00 a	6,676
10	WTMJ	TMJ4-TDY 5A SA	5:00 a – 6:00 a	3,816
11	WDJT	CBS58 MRN NW6A (SA)	6:00 a – 7:00 a	3,098
12	WDJT	CBS58 MRN NW6A (SU)	6:00 a – 7:00 a	2,494

Sunday evenings, WISN leads all other local newscasts with “WISN 12 News” at 5:30 p.m. and 10:00 p.m.

Sunday Evening Local News Rank	Source	Program	Time	TVHH Imp.
1	WISN	WISN12@530P SU	5:30 p – 6:00 p	38,682
2	WISN	WISN12NWS@10SU	10:00 p – 10:30 p	35,808
3	WTMJ	TMJ4 NWS-10 SU	10:30 p – 11:45 p	31,423
4	WITI	FOX6 NEWS-10PM	10:00 p – 10:30 p	28,784
5	WITI	FOX6 NEWS-9PM	9:00 p – 10:00 p	23,771
6	WDJT	CBS 58 NWS-10P	10:00 p – 10:30 p	22,538

7	WISN	WISN12@10:30SU	10:30 p – 11:00 p	21,256
8	WTMJ	TMJ4 NWS-5 SU	5:00 p – 5:30 p	13,707
9	WDJT	CBS58NWS@10:30	10:30 p – 11:00 p	10,861
10	WMLW	CBS58NWS9-WMLW	9:00 p – 10:00 p	6,312

Source: Nielsen Milwaukee DMA Live +SD preliminary program average household impressions for November 2024 (10/31/24-11/26/24)

About WISN 12 and Hearst Television

WISN 12, the ABC station in Milwaukee, is owned by Hearst Television, a wholly owned subsidiary of Hearst Corporation. Hearst Television owns and operates 33 television and two radio stations serving 26 media markets across 39 states reaching over 22 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content over more than 120 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Its Hearst Media Production Group unit produces original programming across linear and streaming platforms for domestic and international distribution. Its Very Local app, free to download on household OTT devices and available across popular streaming services, offers 24/7 access to local news, weather and an array of local and regional programming. Hearst Television is recognized as one of the industry’s premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.