Wise Giving Wednesday: How to Support Southern California Fire Relief

Milwaukee, Wis. – As reported, strong winds fueling a fast-moving fire in Southern California has caused more than 100,000 people to evacuate their homes. For those seeking to help those in need, BBB Wise Giving Alliance offers the following tips to give thoughtfully.

Tips for Donating to Southern California Wildfire Relief Efforts

• Make Sure the Charity Is Trustworthy: Before giving, search for the charity’s report on Give.org to find out if the charity meets the BBB Standards for Charity Accountability (i.e., a BBB Accredited Charity). While disaster fundraising has not yet fully emerged for this tragedy, donors might check with the following BBB Accredited Charities to help start their selection of organizations offering help: American Red Cross, Direct Relief, GlobalGiving and Salvation Army.
• Look for Specific Fire Relief Activities in Appeals: Be wary of relief appeals that have vague program descriptions and do not explain what activities your support will assist.
• Watch Out for Click-Bait and Phishing Scams: Online giving scams tend to pop up after a disaster to take advantage of public sympathy. Don’t click on email, text, or social media links promising to connect you to a familiar charity. Instead, go directly to the charity’s website on your own.
• Review Crowdfunding Requests: Some crowdfunding sites take precautions in carefully screening, vetting, and managing postings after a disaster or tragedy. Others might not. If unsure, review the procedures described on the site and also find out about transaction fees and other specifics.
• Verify Charity Registration: About 40 of the 50 states require charities to annually register. Check with your state’s office of the attorney general or secretary of state’s office.
• Understand the Phases of Disaster Relief: Most disasters go through three periods of activity: rescue, relief, and recovery. Each phase involves different activities and support. You can familiarize yourself with each phase on our Supporting Disaster Relief and Preparedness page.

We hope this advice will help donors to give with confidence while avoiding questionable efforts.

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For more information or further inquiries, contact the Wisconsin BBB at www.bbb.org/wisconsin, 414-847-6000 or 1-800-273-1002. Consumers also can find more information about how to protect themselves from scams by following the Wisconsin BBB on Facebook, Twitter, Instagram and YouTube.

ABOUT BBB: The Better Business Bureau has empowered people to find businesses, brands, and charities they can trust for over 110 years. In 2023, people turned to BBB more than 218 million times for BBB Business Profiles on 5.3 million businesses, and 80,000 times for BBB charity reports on about 12,000 charities, for free at BBB.org. The International Association of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States and Canada.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.