White Lodging Names Chuck Collins Market Vice President for Milwaukee
In his new role, Collins will oversee the Milwaukee Hotel Collection, which includes The Westin Milwaukee, Milwaukee Marriott Downtown and SpringHill Suites by Milwaukee Marriott Downtown.
White Lodging, which manages the Milwaukee Hotel Collection, has promoted Chuck Collins to the position of Market Vice President for Milwaukee. Collins most recently served as regional vice president of Select Service for White Lodging, where he was responsible for maximizing operational results for select service assets.
In his new role, Collins will oversee the Milwaukee Hotel Collection, which includes The Westin Milwaukee, Milwaukee Marriott Downtown and SpringHill Suites by Milwaukee Marriott Downtown — and represents 580 downtown rooms that have opened in downtown Milwaukee in less than four years.
Collins brings more than two decades of hospitality experience to the role. He was instrumental in delivering premium results in all areas of sales and operations at White Lodging and has held a variety of roles — including general manager of the Courtyard Magnificent Mile in Chicago; general manager of Sheraton Erie Bayfront in Erie, Penn.; opening general manager of Hilton Garden Inn Bloomington in Bloomington, Ind.; director of food and beverage of the Radisson Hotel at Star Plaza in Merrillville, Ind.; opening assistant general manager Renaissance Broomfield in Broomfield, Colo.; as well as additional general manager and operations roles.
Collins has received numerous recognitions including Domestic Franchise Restaurant of the Year, GM of the Year-Full Service, White Lodging GM of the Year, High Performance Team of the Year, the Elsa Bruining Award of Excellence, three Triple Platinum awards, Full-Service E-commerce Commitment, Market Share Full Service and Flow Thru Full Service.
White Lodging was recognized by Marriott International Hotels as the 2017 Hotel Opening of the Year for The Westin Milwaukee and 2015 Hotel Opening of the Year for the Milwaukee Marriott Downtown.