Civic Media
Press Release

WFHR Wisconsin Rapids flips to “Local News and Timeless Hits”

 

By - Dec 15th, 2025 03:44 pm

Wisconsin Rapids, WI (December 15, 2025) – WFHR 1320 / 97.5 and parent Civic Media are excited to announce a format change launching today, blending essential local news coverage with beloved oldies music. Branded as “Local News and Timeless Hits,” the station will deliver CBS News at the top of each hour, feature local voices throughout the day, and showcase a carefully curated selection of music from the 1960s and 1970s.

The new full-service format represents WFHR’s commitment to serving the Wisconsin Rapids community with both informative content and entertaining programming. The station will retain the popular entertainment show “Nite Lite with Pete Schwaba,” which airs weeknights from 6-8 PM.

WFHR has been a cornerstone of Wisconsin Rapids broadcasting since 1940. Throughout its rich history, the station has aired a wide variety of formats. Most recently, WFHR was News/Talk after Civic Media acquired the station in 2022.

“WFHR has always been about serving and informing the community, and we will continue that mission for years to come,” said Kory Hartman, COO of Civic Media. “We’re combining the news and information that people need with the timeless music they love. It’s the best of both worlds.”

The shift back to incorporating oldies music honors WFHR’s heritage while maintaining the station’s dedication to local journalism and community engagement that listeners have come to expect under Civic Media’s ownership.

About Civic Media
Civic Media, a public benefit corporation, is dedicated to providing quality broadcast and digital hometown spoken word and music radio. Our focus is on local, regional, and state issues, covering the stories that are most relevant to the markets we serve. We believe radio plays a crucial role in the practice of democracy in our local communities, so we aim to provide programming that advances the understanding and engagement of its principles within our audience.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.

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