Visit Milwaukee and Milwaukee Admirals Team Up for Exclusive Warmup Jersey Collaboration

MILWAUKEE (October 17, 2024) — Visit Milwaukee is excited to announce a new partnership with the Milwaukee Admirals, unveiling a first-ever collaborative warmup jersey. The jerseys will make their debut during the Admirals’ home opener on Saturday, October 19 at 6 p.m. at UW-Milwaukee Panther Arena.

“At Visit Milwaukee, we’re committed to highlighting all the exciting experiences our city has to offer, and we’re thrilled to partner with the Admirals in such a unique way,” said Josh Albrecht, chief marketing officer. “This partnership not only promotes Milwaukee to Admirals fans but also aligns with our broader efforts to support local teams through our sports division, Sports Milwaukee. The Admirals have played an important role in bringing visitors and championships to our city, and we’re excited to continue building that legacy.”

Sports Milwaukee, the sports sales division of Visit Milwaukee, works to bring high-profile sporting events and tournaments to the city, and this new collaboration is a natural extension of that effort. Through this partnership, Visit Milwaukee and the Milwaukee Admirals will promote the city and encourage out-of-town visitation to Admirals home games. The initiative includes the creation of a first-of-its-kind warmup jersey, with an expanded merchandising collaboration on the horizon.

The jersey design reflects Milwaukee’s vibrant identity, featuring Visit Milwaukee’s signature “flow” logo. The cream-colored (Cream City) jerseys are accented with navy (Great Lake), teal (Bravado), gold (Lager), and sky blue (Clear Skies), with the flow pattern woven throughout the chest, sleeves, collar, and midsection—symbolizing the city’s connection to its waterways, skyline, and dynamic culture.

“We are proud to be from Milwaukee and wear these jerseys at home at Panther Arena and on the road across the US and in Canada as well,” said Admirals President Jon Greenberg.” We are thankful for our relationship with Visit Milwaukee and look forward to collaborating with to show off our great city.”

This special warmup jersey will be worn throughout the Admirals’ 2024-25 season, with 33 away games and 12 opponents in cities across North America, including:

• Charlotte, NC
• Chicago, IL
• Cleveland, OH
• Grand Rapids, MI
• Hartford, CT
• Henderson, NV
• Cedar Rapids, IA
• Lehigh Valley, PA
• Winnipeg, Manitoba, CA
• Rockford, IL
• Springfield, MA
• Austin, TX

In addition to increasing awareness of Milwaukee, 10% of jersey sales will benefit the Visit Milwaukee Foundation. Proceeds will fund scholarships for college students pursuing careers in hospitality, helping to develop new talent for Milwaukee’s thriving tourism and events industry.

The Visit Milwaukee-branded warmup jerseys are available for purchase starting today at: Admirals / Visit Milwaukee Replica Warm-Up Jersey

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.