To Hell & Back Vintage Announces New Walkers Point Location

MILWAUKEE, WISCONSIN, September 20] To Hell & Back Vintage has announced the grand reopening of the shop’s new location in Walker’s Point. The event will be on Saturday, October 11th from 11am to 7pm in the new shop at 700 South 5th Street– formerly home of the Var Gallery collection, Small Works Gallery.

The shop’s previous location was at 643 South 2nd Street in the lower level of Var Gallery. Prior to establishing a brick-and-mortar shop in Milwaukee in 2023, To Hell & Back owners Andrea Dolter and Nate Fleege held pop-ups at vintage markets such as One Trick Pony, Falcon Flea, and 414 Flea after moving to Milwaukee from Denver in 2022. Moving to Milwaukee marked a return to the city for Andrea who is a Milwaukee Institute of Art & Design Alumni.

“Our shop has taken many forms since we started selling vintage in 2018 and we are thrilled to have found the space we can call home for a long time to come. The new space feels like the full vision of what we always dreamed of and will allow us to offer a whole lot more of the things our customers have come to know and love about To Hell & Back.” said Andrea Dolter, co-owner of To Hell & Back.

The new location serves as an opportunity for To Hell & Back to reimagine the brick-and-mortar vintage scene in Walker’s Point as well as broaden their offerings of vintage clothing and goods. The new space will also host community events including events with vintage sellers both within and beyond Milwaukee. The shop’s social fiber club/knitting circle, Purl Jam Fiber Club, will continue in the auxiliary Var Drawing Room every third Thursday of the month from 6pm-9pm and is open to the public via RSVP. [link: https://www.tohellandback.xyz/purl-jam]

A significant part of what To Hell & Back has offered since the beginning has been their specialized and professional denim and clothing repairs and mending. The new location will allow for an expansion of these services which can be booked by appointment. More information on To Hell & Back’s mending and repair services can be found on their website at www.tohellandback.xyz.

The original To Hell & Back location will open for the last time on September 28th. All vintage will be discounted 20% off through this date. During the interim between closure and reopening, To Hell and Back Vintage can be found at Sardines Vintage Collective in Bay View– a collective retail space owned by Andrea and Nate and that plays host to multiple Milwaukee vintage sellers. Sardines is located at 2925 South Delaware Avenue in Bay View.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.