Summerfest and Generac Power Systems Announce Details for “Power Up with Purpose” Program

MILWAUKEE, WI (May 20, 2025) – Summerfest presented by American Family Insurance and Generac Power Systems today announced that “Power Up with Purpose” will return for the third year. Since its inception, the program has raised $113,000 for charity to date.

[inarticleead]The program gives fans the opportunity to gain pit access at the Generac Power Stage with Miller High Life for headliners during the festival. This year “Power Up With Purpose” will be supporting ToolBank Disaster Services, a national nonprofit that responds to natural disasters with tools needed by volunteers to cleanup and rebuild.

Fans can purchase “Power Up with Purpose” passes for $75 at www.generac.com/powerup. Each pass includes festival admission for one person to Summerfest and access to the pit area of the Generac Power Stage on the selected evening starting at 6:00 p.m.

Below is a listing of headliners during Summerfest 2025 at the Generac Power Stage with Miller High Life:

• June 19 – Jack’s Mannequin
• June 20 – The Head And the Heart
• June 21 – ARTEMAS
• June 26 – The Psychedelic Furs
• June 27 – Motion City Soundtrack
• June 28 – BossMan Dlow
• July 3- Loud Luxury
• July 4 – Porter Robinson
• July 5 – Tee Grizzley

“At Generac, we work closely with organizations to make an impact and uplift the communities facing the devastation from natural disasters,” said Tami Garrison, senior director social responsibility at Generac. “We consider it an honor to work with non-profits like the ToolBank to help communities in a time of need.”

All money raised will go directly to ToolBank Disaster Services which provides the tools – literally – to get the job done. In disaster recovery zones, ToolBank deploys staff and trailers filled with tools to empower community-based organizations and their volunteers at no cost to help cleanup or fix up. Funds raised through the “Power Up With Purpose” promotion will be used to purchase a new trailer and outfit it with vital tools for future deployments to disaster locations around the country. During Summerfest, fans can learn more about ToolBank Services at their activation area near the Generac Power Stage. For more information on the organization visit ToolBank Services.

Generac is also the presenting sponsor of Military and First Responder Appreciation Day at Summerfest on Saturday, June 28. Free admission is available from noon to 6 p.m. for active-duty military personnel, veterans, police, firefighters, and EMTs, along with up to four family members, upon presentation of valid ID credentials. For more details visit Summerfest.com.

About Summerfest presented by American Family Insurance

Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience. Since its inception in 1968, Summerfest continues to distinguish itself as a premier independent national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the 75-acre festival grounds along Lake Michigan. Summerfest will take place over three weekends – June 19-21, June 26-28, July 3-5, 2025. For the latest information, visit Summerfest.com, or Facebook, X, Instagram and TikTok: @Summerfest.

Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.

About Generac

Generac is a total energy solutions company that empowers people to use energy on their own terms. Founded in 1959, Generac is a leading global designer, manufacturer, and provider of a wide range of energy technology solutions. The Company provides power generation equipment, energy storage systems, energy management devices & solutions, and other power products serving the residential, light commercial, and industrial markets. Generac introduced the first affordable backup generator and later created the automatic home standby generator category. The Company continues to expand its energy technology offerings for homes and businesses in its mission to Power a Smarter World and lead the evolution to more resilient, efficient, and sustainable energy solutions.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.