So Close You Can Almost Taste It

MILWAUKEE (August 13, 2025) – An eleven-game winning streak by Milwaukee has George Webb preparing to honor its famous “12 in a Row” prediction, which means free hamburgers for hometown fans if Milwaukee wins one more game. The famous George Webb prediction dates back more than 80 years and has only been realized twice in the restaurant’s history.

“Back in July, Milwaukee was just one game away from realizing 12-straight wins,” said Ryan Stamm, vice president of George Webb Restaurants. “With the way this team is playing, we’re warming up the grills and getting ready to serve up free burgers to baseball’s best fans.”

History in the Making
The George Webb “12 in a Row” promotion unofficially began in the 1940s. It was then formalized in 1965 when the owner painted the prediction on restaurant walls and advertised in local papers. As legend has it, George Webb boldly stated that once the hometown team won 12 games in a row, free burgers would be served.

Sure enough, in 1987, Milwaukee surpassed that number with a 13-game winning streak and as a result, George Webb Restaurants handed out almost 170,000 free hamburgers. To meet the demand, they ordered more than 25,000 pounds of ground beef and went through 2,868 pounds of onions in addition to 367,180 slices of pickles.

Milwaukee won another 12-straight games in October 2018, which once again meant free hamburgers for loyal fans. George Webb served up 90,000 burgers and handed out 100,000 free burger vouchers.

If Milwaukee wins its 12th-straight game today against Pittsburgh, George Webb will announce the official date/time of the free burger giveaway on Thursday, August 14 at noon.

In the meantime, check out georgewebb.com for restaurant locations, merchandise, gift cards and more. Be sure to follow George Webb on Facebook and Twitter.

About George Webb Restaurants
George Webb was founded in 1948, with its first location being the corner of Ogden and Van Buren streets in Milwaukee. Now there are 26 locations statewide.

Known for having two clocks in each store and serving breakfast 24/7, George Webb has a wide range of menu items featuring fresh Wisconsin products.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.