Riverwest Radio Hosts First Holiday Market & Cookie Sale

MILWAUKEE, Wis. — Riverwest Radio (WXRW-LP 104.1 FM), Milwaukee’s community-powered, volunteer-run radio station, is celebrating the season with its first-ever Holiday Market & Cookie Sale on Saturday, December 20, 2025, from 11 a.m. to 4 p.m. at Falcon Hall inside Falcon Bowl (801 E Clarke St, Milwaukee).

The event combines a neighborhood holiday market—featuring local makers, artists, vintage sellers, and small businesses—with the station’s third annual home-baked cookie fundraiser. Riverwest Radio hosts, volunteers, and friends are baking 27 different varieties of cookies, available for online pre-order now and for purchase at the event while supplies last.

“Riverwest Radio is tiny in wattage but big in spirit,” said station manager Xav Leplae. “This market is a way for people to support local artists, grab last-minute gifts, and keep independent media on the air—all in one afternoon, with a bag of cookies in their hand.”

Event at a Glance

• What: Riverwest Radio Holiday Market & Cookie Sale
• When: Saturday, December 20, 2025, 11 a.m.–4 p.m.
• Where: Falcon Hall at Falcon Bowl, 801 E Clarke St, Milwaukee, WI 53212
• Who: Local makers, artists, vintage sellers, small businesses, and Riverwest Radio hosts & volunteers
• Why: To support Riverwest Radio, a 501(c)(3) nonprofit, community-powered station

Shoppers can:

• Browse a curated mix of handmade goods, art, vintage, zines, and small-batch treats
• Pick up pre-ordered cookies or buy additional bags on site
• Find last-minute gifts and stocking stuffers just days before Christmas
• Meet the people behind the voices and shows they hear on WXRW 104.1 FM

Cookies: 27 Flavors, One Cause

Cookies can be pre-ordered now through Riverwest Radio’s online cookie store at riverwestradio.com.

• Each $6 order is roughly a sandwich-bag–sized portion, with bakers encouraged to be generous.
• Once a variety sells out online, it’s gone—so pre-ordering is the safest way to guarantee favorites.
• All proceeds from cookie sales benefit Riverwest Radio’s operations and programming.

Vendor Opportunities

A limited number of indoor vendor spaces remain available for local makers and small businesses. Each space is approximately 6′ × 8′, with a limited number of 8′ and 6′ tables and chairs available on a first-come, first-served basis.

• Standard full table: $50
• Half-size space: $35

Vendors are invited to help spread the word by sharing at least two social media posts about the market in the weeks leading up to the event. Full vendor information and the application form are available at riverwestradio.com under the Holiday Market & Cookie Sale section.

“I’m excited for our first Holiday Market,” said station manager Xav Leplae. “My hope is that it becomes a yearly tradition—a warm, cozy, fun afternoon where people can meet the makers, bump into their neighbors, and feel good about supporting local media. More than anything, we want people to leave happy and come back next year.”

About Riverwest Radio

Riverwest Radio (WXRW-LP 104.1 FM) is a listener-supported, volunteer-run low-power FM station based in Milwaukee’s Riverwest neighborhood. On air since 2012, the station offers a platform for local voices in music, arts, culture, philosophy, politics, and experimental radio rarely heard on commercial outlets. Riverwest Radio is a 501(c)(3) nonprofit, and donations are tax-deductible as allowed by law.

For more information, to pre-order cookies, or to apply as a vendor, visit:
riverwestradio.com

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.