Pabst Milwaukee Brewery and Taproom
Press Release

Pabst Celebrates 175TH Anniversary with Oktoberfest Block Party

Highlights include live music, limited-edition beers and breweriana, brat eating and stein holding contests, Hammerschlagen for charity and a 1920s-era horse-drawn beer wagon

By - Sep 26th, 2019 03:01 pm
Pabst will be rolling out this ornate, fully-restored 1920’s era horse-drawn beer wagon at Oktoberfest for pictures with Pabst enthusiasts of all ages. Photo courtesy of Pabst.

Pabst will be rolling out this ornate, fully-restored 1920’s era horse-drawn beer wagon at Oktoberfest for pictures with Pabst enthusiasts of all ages. Photo courtesy of Pabst.

MILWAUKEE, Wis. (September 23, 2019) – Fall in Milwaukee is not complete without Oktoberfest celebrations, and this year’s Oktoberfest at Pabst Brewery and Taproom will commemorate the 175th Anniversary of the iconic brewery with a special block party on Saturday, Oct. 5.

Pabst Milwaukee Brewery and Taproom is located in a historic 145-year old building on the original Pabst complex – the former First German Methodist Church located on the corner of Juneau Avenue and 11th Street.

“Oktoberfest is the perfect time to experience and embrace the rich history of Pabst Brewing Company and brewing in Milwaukee,” said Taproom General Manager Adam Powers.

“In addition to having the ability to taste many of the heritage beers that built the Pabst legacy, including the ever-popular Red, White and Blue and Andeker lagers, attendees will have the first chance to sample Pabst’s special Oktoberfest beer, said Powers. “Brewed with premium Munich malts combined with high quality German hops, we’ve created a smooth full-bodied German lager that epitomizes and honors the legacy of Captain Frederick Pabst.”

The free block party starts at 11 a.m. and runs until 7 p.m. This year’s event will feature:

  • Live traditional German music from: The Brew City Polka Rollers and Bockenplautz
  • Roaming Polka tunes with Uncle Kenny
  • Klements Brat Eating Contests (naked brats and jumbo brat categories)
  • Bavarian Pretzels from Great Lakes Galley at Pabst Brewery
  • A stein holding contest
  • A costume contest
  • Hammerschlagen (traditional nail driving game) to benefit the Nehemiah Project
175 limited-edition collectible Pabst 175th Anniversary 16 oz. steins, featuring art reflecting the German heritage of the brewery, will be available for purchase only on Saturday, Oct. 5 at Oktoberfest.

175 limited-edition collectible Pabst 175th Anniversary 16 oz. steins, featuring art reflecting the German heritage of the brewery, will be available for purchase only on Saturday, Oct. 5 at Oktoberfest.

For this special occasion and for the first time in many years, Pabst will be rolling out an ornate, fully-restored 1920’s era horse-drawn Pabst beer wagon for pictures with Pabst enthusiasts of all ages.

The Pabst Taproom will also offer a variety of limited quantity 175th Anniversary merchandise from stickers to t-shirts to steins and everything in between at the event.

“We will have exactly 175 limited-edition collectible Pabst 175th Anniversary 16 oz. steins featuring art reflecting the German heritage of the brewery available on Saturday only,” said Powers. “There was a line around the block to get last year’s holiday commemorative stein, so I expect the anniversary version to go quickly.”

For more information on the Pabst Oktoberfest event, visit www.pabstmkebrewery.com.

ABOUT PABST BREWING COMPANY

Pabst Brewing Company has been American-owned and operated since its founding in Milwaukee in 1844 and is North America’s largest privately held brewing company. Pabst’s portfolio includes iconic brands with deep ties to America’s heritage, such as its flagship Pabst Blue Ribbon, as well as Lone Star, Rainier, Ballantine IPA, Schlitz, Old Style, National Bohemian, Stag, Stroh’s, and Old Milwaukee.  For more information about Pabst, please visit www.pabst.com.

ABOUT PABST MILWAUKEE BREWERY AND TAPROOM

Pabst Milwaukee Brewery and Taproom is located in a historic 145-year old building on the original Pabst complex – the former First German Methodist Church at 1037 W. Juneau Ave. The facility houses a 4,000 barrel per year microbrewery on its first floor, with a taproom area and performance stage on the second floor. It also has an outdoor beer garden and a mezzanine area. The Brewery regularly hosts events open to the local community and supports numerous local charities.  More information can be found at www.pabstmkebrewery.com.

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