Press Release

NEWaukee to Host Ninth Annual Urban Island Beach Party This Friday

Proceeds to support the Friends of Lakeshore State Park

By - Jul 29th, 2019 09:33 am

Milwaukee, Wisc. July 29, 2019NEWaukee will host its Ninth Annual Urban Island Beach Party at Lakeshore State Park (500 N Harbor Dr) on Friday, August 2, 2019 from 5 p.m. – 11 p.m.

New this year, the Urban Island Beach Party will feature a craft beer garden with locally sourced beer from Eagle Park Brewing Company, Gathering Place Brewing, Milwaukee Brewing Company, MobCraft, Sprecher Brewing Company and Third Space Brewing. Central Standard Craft Distillery punch, MANCAN Wine, Mike’s Hard Lemonade, soda and water will also be available for purchase.

For the second year, guests are invited to light and launch a floating lantern into the Lakeshore State Park inlet at sunset. To participate in the lantern celebration, guests are encouraged to pre-order their lantern online for $20 at Online sales end at midnight on Thursday, August 1. A limited number of lanterns will be available for purchase on-site. The Urban Island Beach Party is free and open to the public for attendees and lantern spectators.

The Urban Island Beach Party will feature local vendors including Iron Grate BBQ, Hard Wood Cafe, Pete’s Pops, Pilcrow Coffee, Pedro’s South American Food, Happy Dough Lucky, Twisted Plants, The Rolling Cones food truck and more. Attendees that utilize the bike valet service courtesy of Hometown Bikes are eligible for a free beer, soda or water.

Attendees can watch live performances from Unity the Band, Ocean Rush, Kojo, DJ Ronco and the Hale O Malo Dancers throughout the evening. Other activities include kayaking led by Milwaukee Kayak Company, rock climbing with Adventure Rock, face painting and yard games.

Proceeds from the Urban Island Beach Party benefit the Friends of Lakeshore State Park’s Sustain and Maintain campaign, which helps to preserve the urban oasis and provide educational opportunities for the community. Visit to make a donation.

For more information about the event,  visit:

NEWaukee is a social architecture agency that designs memorable in-person experiences that create a sense of belonging inside the communities and companies they work with. Visit to learn more.

The Friends of Lakeshore State Park is an organization dedicated to promoting and supporting Lakeshore State Park for the entire community to enjoy. The park provides a unique urban oasis with recreational opportunities and amenities for all to enjoy. The 17-acre park includes a lakeside trail that connects to the Hank Aaron and Oak Leaf state trails. A 130-foot bridge connects the north end of the park to the Summerfest grounds and an extension of the land near the Marcus Amphitheater connects the south end. Visit to learn more.

Recent Press Releases by Newaukee


Concordia University Wisconsin Becomes Presenting Sponsor of YPWeek Milwaukee 2020

University Invests in NEWaukee Programming for Young Professionals

City of Wauwatosa and NEWaukee Seek Artists to Compete in One-of-a-Kind Live Painting Tournament for $20,000

Artists will be paired to go head-to-head and given two hours to create a work of art on a predetermined theme on a 2’x3’ canvas.


Companies & Organizations Teach Over 10,300 Hours of Code to Local Students

STEM Challenge Set by NEWaukee & Milwaukee Tech Hub Coalition Surpasses Goal

Leave a Reply

You must be an Urban Milwaukee member to leave a comment. Membership, which includes a host of perks, including an ad-free website, tickets to marquee events like Summerfest, the Wisconsin State Fair and the Florentine Opera, a better photo browser and access to members-only, behind-the-scenes tours, starts at $9/month. Learn more.

Join now and cancel anytime.

If you are an existing member, sign-in to leave a comment.

Have questions? Need to report an error? Contact Us