Press Release

NEWaukee Night Market Generates $8.6 Million Impact on Local Economy in 2018

Impact Benefits City, Businesses and Citizens

By - Oct 1st, 2018 09:04 am
2018 NEWaukee Night Market. Photo by Jack Fennimore.

2018 NEWaukee Night Market. Photo by Jack Fennimore.

Milwaukee, Wisc. October 1, 2018 — NEWaukee is proud to present the economic impact of the 2018 NEWaukee Night Market to the City of Milwaukee, its businesses and citizens. Held monthly during the summer, the NEWaukee Night Market is a free, outdoor event showcasing a variety of local Milwaukee vendors, performers and artists. The event transforms the heart of downtown into an exciting fusion of all the city has to offer. In 2018, the NEWaukee Night Market generated an economic impact of $8.6 million on the local Milwaukee economy.

“The fifth season of the Night Market was the biggest and best yet,” said Angela Damiani, CEO and co-founder of NEWaukee. “The Night Market has grown to become a fixture of the Milwaukee summer festival lineup, and we feel really grateful to be able to showcase what makes this city so special.”

The economic impact of the 2018 NEWaukee Night Market accounts for approximately 60,000 attendees throughout the summer, bar sales, vendor revenue, event production costs, and staff time. In addition, the 2018 NEWaukee Night Market featured 170 unique vendors, 29 sponsors, and 16 performances from local art organizations.

“NEWaukee’s growing success with the Night Market stretches beyond the millions of dollars it generates for local business and entrepreneurs, which in itself is so significant,” said Matt Dorner, Economic Development Director for Milwaukee Downtown. “The cross section of different people from all across the city and region that collect for the event proves that Wisconsin Avenue is truly re-emerging as Milwaukee’s main street.”

NEWaukee founded the Night Market in the summer of 2014 with the goal of creating a safe and interactive place in downtown Milwaukee for people to experience culture at night. After five seasons, the NEWaukee Night Market remains a vibrant event with experiences for people of all backgrounds and ages. The 2018 NEWaukee Night Market took place on West Wisconsin Avenue from 5 to 10 p.m. on June 13th, July 11th, August 15th, and September 12th.

To get involved with the 2019 NEWaukee Night Market as a vendor or sponsor, please visit or email

NEWaukee is a social architecture firm that specializes in community-based signature experiences centered on high-profile issues of importance for the city of Milwaukee. NEWaukee also provides consumer, employer brand and talent engagement services to employers looking to attract and retain talent necessary to grow their businesses.  Visit to learn more.

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