New ‘Mission Wisconsin’ initiative provides state employers with unique opportunity to recruit military veterans
Initiative will help Wisconsin companies fill workforce needs by engaging with service members about to return to civilian life
November 29, 2018 — State officials are unveiling a new initiative to help Wisconsin companies recruit workers by enabling them to engage with military personnel around the country before they return to civilian life.
The “Mission Wisconsin Talent Pipeline” is the next phase of the state’s $1.9 million national marketing campaign to encourage transitioning military personnel and their spouses to live and work in Wisconsin once they leave the service. The campaign is a joint effort of the Wisconsin Economic Development Corporation (WEDC), the Wisconsin Department of Veterans Affairs (DVA) and the Wisconsin Department of Workforce Development (DWD).
A key component of the campaign involves having a team of state employees and private-sector representatives visit Hiring our Heroes transition summits at military bases throughout the country and at select installations abroad to tout the attributes of Wisconsin. The delegation has visited bases in three states so far and personally interacted with more than 850 service members.
In addition, “Mission Wisconsin” companies will be invited to join the Wisconsin delegation at the Hiring our Heroes transition summits and host an employer table without having to pay the fees typically associated with hiring fairs. When possible, Wisconsin businesses will have their tables placed near the state’s booth, which highlights the many benefits of living and working in Wisconsin. Employers also have the option of hosting their own “sidecar” events in conjunction with transition summits to further engage with base personnel.
Businesses that may not have the capability to host their own employer display or table at the summits can opt to have a representative help staff the state’s booth as a “Wisconsin ambassador.” Ambassadors will be part of the Wisconsin delegation and will help promote the state’s exceptional educational, professional and personal fulfillment opportunities to transitioning service members and their spouses.
Companies also will have the opportunity to apply for a corporate fellowship program coordinated by the national Hiring our Heroes program. If accepted, the company would host a 12-week program to provide transitioning service members with professional training and hands-on experience in the civilian workforce. The program helps prepare candidates for a smooth transition into meaningful civilian careers and enables participating businesses to develop a more comprehensive understanding of veterans’ needs, skills and considerations.
“In the three months since we launched our campaign to attract transitioning veterans, we have not only talked to hundreds of military personnel interested in learning more about Wisconsin, but we have heard from many state employers who want to be part of this effort,” said Tricia Braun, deputy secretary and chief operating officer of WEDC. “’Mission Wisconsin’ will provide state companies interested in hiring veterans with a unique way to connect to these talented individuals.”
“Whether a company desires to hire one, 10, 100 or 1,000 veterans, I encourage interested companies to partner with us,” said DVA Secretary Daniel Zimmerman. “Not only does such a partnership bring quality employees to local businesses, but it also brings prospective members to local veterans and community service organizations. Hiring veterans is a winning proposition for all involved.”
Braun announced the new initiative Wednesday at the Future Wisconsin Summit in Madison, sponsored by the WMC Foundation.
More than 40 Wisconsin companies, including Foxconn, Oshkosh Defense, WPS Health Solutions, Quad Graphics and American Family Insurance, have already started the process to become part of the program.
“WPS Health Solutions is a ‘veteran-ready’ employer that goes to great lengths to support our military personnel and veterans,” said Timothy La Sage, WPS military affairs manager. “The skills these men and women acquire in the military can help businesses in Wisconsin to flourish, and every employer should appreciate a veteran’s ability to work in diverse groups and environments. ‘Mission Wisconsin’ is a proactive way to recruit transitioning veterans who will benefit our great state.”
Companies interested in learning more about the “Mission Wisconsin Talent Pipeline” program can visit wedc.org/hire-veterans. Businesses can complete a form to ensure they are included on the list of Wisconsin companies actively seeking to hire veterans, and will be contacted by someone from the initiative with more information.
Wisconsin’s effort to attract transitioning military personnel is part of the state’s new $6.8 million marketing campaign aimed at attracting talent to address Wisconsin’s current and future workforce needs. This marks the first time the state has launched a comprehensive talent attraction campaign aimed at military personnel and spouses.
As part of the campaign, the Wisconsin delegation plans to attend transition summits and related events at more than a dozen military installations throughout the U.S. and overseas. The summits are two-day events that help transitioning service members and their spouses prepare for civilian careers. At the summits, Wisconsin has an exhibit and other interactive opportunities, and members of the delegation engage one-on-one with the service members to talk about all the state has to offer. As a result of those face-to-face meetings, there are now more than 400 active cases in which DVA and DWD are working with service members to help them find jobs and learn more about Wisconsin.
Wisconsin is the first and only state to nationally and internationally engage with Hiring our Heroes, part of the U.S. Chamber of Commerce Foundation. The Wisconsin delegation has visited bases in California, Hawaii and Washington. Other bases that will be visited over the next year are in Missouri, Texas, Georgia, Germany and Japan.
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