Milwaukee PBS Celebrates 65th Anniversary

MILWAUKEE; October 25, 2022 – On October 28, Milwaukee Mayor Cavalier Johnson will proclaim it Milwaukee PBS Day in Milwaukee to honor the station’s 65^th anniversary.  The year was 1957. Eisenhower was president, Elvis Presley rocked and poodle skirts were all the rage. In Milwaukee, Frank Zeidler was mayor, people shopped at Schuster’s Department Store and the Milwaukee Braves beat the New York Yankees in the World Series.

Milwaukee PBS began broadcasting on October 28, 1957, becoming the nation’s 28^th educational television station on WMVS-TV. The station was licensed to Milwaukee Area Technical College which had established a hands-on Television Production Course in 1952.

In 1963, MATC obtained a license for a second station, WMVT-TV, Channel 36. Throughout the years the station experienced technological advances, including conducting the world’s first full-power digital broadcast test with Zenith/ATT.

Today, Milwaukee PBS offers its two over-the-air channels in high definition, and four additional channels – WORLD, PBS KIDS, and CREATE, as well as a weather/traffic channel.

The station is proud of its award winning locally-produced programs that bring your stories to the viewers of Southeast Wisconsin. Local programs include 10 thirtysix, Adelante, Black Nouveau and The Arts Page.  National programs are a vital part of Milwaukee PBS’ lineup including PBS Newshour, Frontline, NOVA, and Masterpiece. Also, Milwaukee PBS presents My Wisconsin Backyard, a digital series, and Speaking Of… the station’s first podcast.

Watch for upcoming events as Milwaukee PBS celebrates 65 years serving Milwaukee and the surrounding area all year long.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.