Milwaukee Bucks and Gallagher Expand Partnership to Include Entitlement for Fiserv Forums Premium Back-of-House Club
The Reserve becomes Gallagher Club in multi-year deal
MILWAUKEE (Jan. 28, 2026) – The Milwaukee Bucks and Gallagher, the exclusive insurance broker of the Bucks, have expanded their partnership to include entitlement rights for Fiserv Forum’s premium back-of-house club. As part of the multi-year extension, The Reserve will become Gallagher Club ahead of the Bucks game on Feb. 3.
“Fiserv Forum’s premier club space offers an exceptional first-class experience to our fans, just like the premium service Gallagher delivers to its clients,” said Matt Pazaras, Bucks Chief Business Development & Strategy Officer. “We’re thrilled to expand our partnership with Gallagher to continue setting the standard in hospitality in the new Gallagher Club.”
Opened in October, the 2,694 square-foot premium space serves up to 85 guests per night. Designed for courtside season ticket members, the popular Gallagher Club will continue to provide a luxurious game experience with elevated food and beverage offerings in an upscale restaurant setting. The elegant Event Level lounge features white-glove service, including VIP parking and a private entrance to Fiserv Forum, as well as an extensive candy room.
“Gallagher is excited to expand our partnership with the Bucks as we continue to help our clients and communities thrive,” said Christopher Mead, Gallagher Chief Marketing Officer. “Through this space, our partnership and our presence in the Milwaukee area and across Wisconsin, we look forward to continuing to build nurturing and meaningful connections with the communities and business leaders.”
The exclusive insurance broker of the Bucks since 2022, Gallagher has also partnered with the Bucks on several community initiatives, including the Milwaukee Bucks Foundation’s annual golf outing and Special Olympics events, as well as serving as the presenter of the “Behind the Bucks” podcast series on the Bucks+ Audio platform with Good Karma Brands.
The newly named Gallagher Club will debut on Feb. 3 when the Bucks host the Chicago Bulls at Fiserv Forum. More information about Gallagher is available at www.ajg.com.
About Gallagher Insurance
Gallagher (NYSE: AJG) is one of the world’s largest insurance brokerage, risk management and consulting firms. As a community insurance broker and trusted local consultant, we help people and businesses move forward with confidence. With approximately 70,000 people working around the globe, we’re connected to the places where we do business and to every community we call home. Managing risk with customized solutions and a full spectrum of services, helping you foster a thriving workforce, and always holding ourselves to the highest standards of ethics to help you face every challenge – that’s The Gallagher Way.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
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