Lyft Becomes Exclusive Rideshare Sponsor of Harley-Davidson’s 115th Anniversary
Riders from across the U.S. and around the world to enjoy exclusive pick-up and drop-off locations, prizes and more at celebration of historic milestone
MILWAUKEE, AUGUST 28, 2018 – Lyft, the fastest growing rideshare company in the U.S., today announced its alliance with Harley-Davidson as the official rideshare sponsor of the iconic motorcycle manufacturer’s 115th Anniversary celebration, taking place Wednesday, August 29th to Sunday, September 2nd in Milwaukee. The alliance will allow local Milwaukeeans and Harley-Davidson fans the opportunity to ride smart over the revved-up weekend.
As part of its sponsorship, Lyft is offering riders the opportunity to enter a special sweepstakes using the Lyft mobile app for a chance to win their own Harley-Davidson® motorcycle*. Lyft users can use the code “HD115” to enter the sweepstakes through their Lyft app. This code also provides 20 percent off one ride to or from a participating pick-up or drop-off zone.
“As we continue to deepen our involvement in the Milwaukee area, working with Harley-Davidson – an institution of American culture with an enduring legacy throughout Wisconsin – is a major step forward,” said Jean-Paul Biondi, Wisconsin market manager, Lyft. “We’re excited to be part of this momentous celebration honoring the longstanding heritage of Harley-Davidson motorcycles and its riders, and do our part to ensure everyone coming to take part in this historic occasion can do so with a responsible, reliable and affordable ride.”
The alliance enables riders to take advantage of Lyft’s affordable and reliable transportation services during the five-day extravaganza via exclusive pick-up and drop-off zones throughout the Milwaukee area. Each pick-up and drop-off zone will include activities, giveaways and discount ride codes to the different event locations, which include:
- Harley-Davidson Headquarters (3700 W. Juneau Ave.)
- Veterans Park (1010 N. Lincoln Memorial Dr.)
- Bradford Beach (2400 N. Lincoln Memorial Dr.)
- Harley-Davidson Museum (400 W. Canal St.)
- H-D Powertrain Operations (W156N9000 Pilgrim Rd., Menomonee Falls)
*Harley-Davidson Motor Company is not endorsing, sponsoring, or otherwise affiliated with the promotional sweepstakes and/or giveaways.
ABOUT LYFT
Lyft was founded in June 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation. Lyft is the fastest growing rideshare company in the U.S. and is available to 95 percent of the US population as well as in Ontario, Canada. Lyft is preferred by drivers and passengers for its safe and friendly experience, and its commitment to effecting positive change for the future of our cities.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. It has not been verified for its accuracy or completeness.
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