Milwaukee Brewers
Press Release

License plate recognition technology Relaunch at American Family Field Parking Lots Set to Begin Tuesday, Aug. 27 for Series Against San Francisco Giants

Easy Three-Step Process Speeds Up Entry: Park, Scan, Register Plates

By - Aug 20th, 2024 10:00 am

MILWAUKEE – The Milwaukee Brewers today announced that beginning Tuesday, Aug. 27, the new parking system utilizing license plate recognition technology will be reinstated, providing fans seamless entry into American Family Field parking lots. The new parking process will begin Tuesday, Aug. 27 as the Brewers take on the San Francisco Giants.

Fans will see clear signage in all parking lots with direction to
PARK > SCAN > REGISTER PLATES.

This direction is the same for pre-paid parking or for fans who choose to purchase parking onsite. Fans will park, scan a QR code that is available on signage throughout the lots, and then register their license plate. More information can be found at brewers.com/parking.

The ease of the parking system will eliminate the need to stop and pay a cashier, which alleviates the queues associated with traditional cashiering. Parking ambassadors will be onsite to assist with traffic flow and help fans with the new process.

“We have worked together with our partner, Interstate Parking, to test the process throughout the season, with the most recent live testing taking place in multiple parking lots during our last homestand. We received a positive response from fans who appreciate the improved parking process the system offers. With the successful testing completed, we will reinstate the seamless parking process for all parking lots at American Family Field beginning on Tuesday, Aug. 27,” said Brewers President – Business Operations, Rick Schlesinger.

Fans will access American Family Field parking lots as usual. All entries remain the same, American Family Field parking lots open three hours before the first pitch (subject to change). For fans who do not have smart phone access, there will be four kiosks around the ballpark to manually purchase parking. Fans must purchase parking or activate a prepaid parking pass before entering the ballpark to avoid receiving a parking violation.

NOTE: The current parking system with cashiers will remain in place for the Green Day concert at American Family Field on Saturday, Aug. 24.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.

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