Gathering Place Brewing Company
Press Release

Lager & Friends Beer Festival Goes Virtual, Becomes Milwaukee’s First Virtual Beer Festival


By - May 5th, 2020 03:12 pm
Lager & Friends Bundle. Photo courtesy of Gathering Place Brewing.

Lager & Friends Bundle. Photo courtesy of Gathering Place Brewing.

Gathering Place Brewing has decided to transition the 2nd Annual Lager & Friends Beer Festival to a virtual format. The virtual festival will take place on Saturday, May 30th from 2-4:30 pm and attendees will be able to interact with and learn from brewers through panel discussions, brewery tours, and demonstrations the same as the physical festival. This will be Milwaukee’s first virtual beer festival.

“The decision comes as a result of the COVID-19 outbreak. It’s unclear when it will be safe to gather again and that’s forced us to reevaluate the format and execution of Lager & Friends,” explains Joe Yeado, founder of Gathering Place Brewing and Lager & Friends.

“The new virtual format stays true to the vision of the original festival— to create a unique and engaging experience for attendees to enjoy great lager beer while interacting with brewers from around the country. We feel that, given the circumstances, this is the best way to provide the engaging lager experience that everyone has come to love in a safe and responsible manner.”

The platform for the festival as well as any links will be shared in the coming weeks. Access to the unique and engaging virtual content will be free and open to anyone. A portion of proceeds will be donated to a fund for unemployed local service industry workers.

What the Festival Will Look Like

The virtual festival will include the same brewers from around the country that were planning to attend the festival this year.

There will be three 35-minute moderated panel discussions focused on:

  • Lager is Life: why lager is special and why brewers  choose to make them
  • Brewing Better Lagers: technical aspects of lager brewing
  • Lager in a Hazy World: business challenges of making and selling lager

The virtual festival will include brewery tours and beer demonstrations and will be recorded and made available on the Lager & Friends website.

Special Bundles for the Public

People can enjoy the taste of the virtual Lager & Friends at home too! Gathering Place will be offering a festival bundle for pickup from the taproom prior to May 30th. The bundle is  just $15 and includes:

  • A 4-pack (16oz cans) of the 2020 Lager & Friends collaboration beer—a Landbier by Riverwest Brewing Syndicate Collaboration (5.2% ABV │ 19 IBU)
  • 10-oz Lager & Friends glass

Stay Updated

For more information and to keep updated on the new, virtual Lager & Friends—visit or follow the new Lager & Friends event page on Facebook.

About Gathering Place Brewing Company
Founded by Joe Yeado in 2017, Gathering Place Brewing Company is an independent brewery in the Riverwest neighborhood dedicated to crafting vibrant and unique beers that reflect the vibrant and unique community it calls home. We distinguish ourselves from other craft breweries in three main ways: our products, our commitment to the community, and our status as a local place for people to gather. The brewery’s name derives from the native Potawatomi word minwaking, meaning “gathering place by the waters.” At GPBC we are committed to community engagement and donate 1% of sales each quarter to a local charity while also hosting $1 for Milwaukee events in which GPBC contributes a portion of sales to non-profit groups making a difference in the community. For more information on Gathering Place Brewing, visit or the company’s social media sites: Facebook, Instagram, and Twitter.

Mentioned in This Press Release


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