Historic Third Ward Hosts Limited-Edition Merchandise Pop-Up Shop at Broadway Paper Dec. 12-13

MILWAUKEE, WI — The Historic Third Ward Association (HTWA) is debuting a limited-edition merchandise pop-up shop at Broadway Paper, 191 N. Broadway, this week. The two-day event on Friday, Dec. 12 (noon-6 p.m.), and Saturday, Dec. 13 (noon-4 p.m.), invites shoppers to explore exclusive new Historic Third Ward apparel and accessories — and celebrate the creative spirit of the Third Ward.

Guests will have the opportunity to shop the neighborhood’s first capsule collection, featuring:

• Caps
• Tees
• Crewneck sweatshirts
• Can koozies
• Coffee mugs
• Doggie bandanas
• Stickers
• And more

Each item has been exclusively designed for the Historic Third Ward by Milwaukee artist Whitney Nettles, whose work captures the district’s distinct blend of modern energy and historic character. HTWA staff members will staff the pop-up shop and chat with guests about the inspiration behind the unique design.

This preview collection marks the beginning of a larger series of limited-edition merchandise that will continue into 2026, when additional items will be released in celebration of the HTWA’s 50th anniversary. Established in 1976, the HTWA acts as a catalyst to guide the district as an innovative, livable, and exciting mixed-use neighborhood while preserving its historic and creative character.

Once the city’s warehouse district, the neighborhood has transformed into a walkable destination filled with shops, galleries, eateries, and more — all set against beautifully preserved architecture. With its lively events, waterfront access, and unmistakable urban charm, the Third Ward offers an energetic blend of history, creativity, and community that makes it one of Milwaukee’s most beloved neighborhoods.

For more information, visit historicthirdward.org or follow @historicthirdward on social media for updates.

ABOUT THE HISTORIC THIRD WARD ASSOCIATION

Established in 1976, the Historic Third Ward Association acts as a catalyst to guide the district as an innovative, livable, and exciting mixed-use neighborhood while preserving its historic and creative character.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.