Gunpowder Adds Three More to its Dynamic and Growing Team

DELAFIELD, Wis. (Feb. 16, 2021) — Gunpowder Inc., a leading lifestyle marketing communications agency, announces the addition of Kate Grodsky, Justin Brouillard and Jake Cripe as the newest members of the quickly expanding public relations and account service teams representing some of the nation’s most recognized consumer outdoor and lifestyle brands.

Kate, Justin and Jake join the accomplished Gunpowder team that drives communications success for well-known companies like Pure Fishing, Johnson Outdoors, SIONYX, Batteries Plus, THOR Industries, GoPro, Breeo, Academy Sports + Outdoors and other iconic brands. Founded in 2015, the agency has seen unprecedented growth in the last 18 months, largely driven by increased workloads from existing clients and several new business wins.

“Our business is all about our people,” said Gunpowder founder Ryan Chuckel. “We can’t grow if we can’t attract and retain the best talent out there. Bringing on these three experienced, passionate individuals in a tight job market is further evidence that Gunpowder is a place people want to work. We have invested heavily in our culture and benefits and now our clients are reaping the rewards as we add truly world-class talent to our team.”

Kate joins the team as a public relations supervisor. Before joining the team in November, Kate led PR strategy and media relations for several leading Wisconsin brands including some of Gunpowder’s favorite things: beer and sub sandwiches. At Gunpowder, Kate will lead earned media strategy, outreach and execution for THOR Industries, CHARD/Nesco, SIONYX and Q30 Innovations.

Justin brings a diverse background to his role as public relations manager and resides in the beautiful state of Vermont. With more than ten years of experience in civil engineering and entrepreneurship, he will continue his devotion to, and expertise in, the outdoors by supporting Gunpowder fishing and hunting clients, including Johnson Outdoors, Pure Fishing and Academy Sports + Outdoors. Justin joined the team in December, and has brought a fresh perspective to the agency’s content creation division while sharing his vast experience writing for some of the top outdoor publications, including In-Fisherman and Bassmaster.

Jake, who recently joined the team as an associate account director, has spent the last seven years working on everything from batteries and meat sticks to snowplows. At Gunpowder, Jake will take on two of the agency’s leading brands: Pure Fishing and X2 Batteries, the private label automotive and marine performance battery brand owned by Batteries Plus. Jake’s experience working with outdoor brands is an ideal fit with the Gunpowder client roster.

The three new hires all joined Gunpowder in the fourth quarter of 2021 or first quarter of 2022.

About Gunpowder, Inc.
Since 2015, Gunpowder has been driving dynamic communications programs for some of the world’s most influential enthusiast brands including GoPro, Humminbird, Minn Kota, Pure Fishing, Breeo, Uncharted Supply Co. and THOR industries. The agency is built on a commitment to driving earned media coverage and social engagement with brand communities through a nimble, creative approach and by understanding how strong strategy and blue-collar work ethic can drive positive business results. The people of Gunpowder live, work and play with its clients’ products and services at the center of their lives. More information is available at www.gunpowderinc.com.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.