Get your 2025 We Energies Cookie Book Nov. 1

The holiday season kicks off Saturday, Nov. 1, with the release of the 2025 We Energies Cookie Book.

This year’s Cookie Book is overflowing with 37 delicious treats from home bakers across the state. Each recipe was handpicked by We Energies employees during the rigorous and tasty testing process.

A highlight in this year’s book is a cookie from Alice Smith, a lively 97-year-old from Palmyra. She submitted her Cherry Nut Slices, found on Page 25. Alice bakes cookies weekly and shares them with friends, neighbors and family, saying she must share to avoid eating them all.

The 2025 Cookie Book offers a variety of treats from bright flavors like Zesty Lime Cookies, to warm spices like Anna’s Molasses Cookies. We hope you will find some new favorites to fill your cookie jar.

In addition to the online edition, pick up a free copy Saturday, Nov. 1, from 9 a.m.-1 p.m., at American Family Field in Milwaukee or Fox Cities Stadium in Appleton. The book will also be available at events statewide throughout November

Cookie Book by the numbers
This edition marks the 97th anniversary of the We Energies Cookie Book, a tradition that started in 1928 to promote electric appliances. In 2024, nearly 230,000 books were distributed to customers. View previous editions of the Cookie Book in our Cookie Book archive

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.