Milwaukee World Festival, Inc.
Press Release

Fromm Petfest to Cap Off Summer Festival Season with Third Annual Event

Free Pet-Themed Festival Returns to Henry Maier Festival Park in 2016

By - Jan 27th, 2016 08:00 am
Fromm Petfest 2015. Photo by Jack Fennimore.

Fromm Petfest 2015. Photo by Jack Fennimore.

MILWAUKEE, Wis. (January 27, 2016) –  Party animals rejoice! Milwaukee’s four-legged family members finally have a festival they can call their own. Last year, more than 8,400 people and 3,000 pets attended the annual Fromm Petfest enjoying family and pet-focused activities and entertainment at the all day event. Today the brand, together with Milwaukee World Festival, Inc., are excited to announce that 2016 Fromm Petfest will be held on September 24th, 2016 from 10:00 am to 6:00 pm at Henry Maier Festival Park.

Fromm Family Foods, in partnership with Milwaukee World Festival, Inc., the 501(c) 3 organization that produces Summerfest, “The World’s Largest Music Festival,” will once again bring the festival to Milwaukee’s Lakefront at Henry Maier Festival Park. Now in its third year, 2016 will see Petfest again expand its footprint of the festival grounds, introducing new attractions, activities, vendors and more.

“In two short years we’ve seen Petfest grow into an event that the community has really embraced,” said Bryan Nieman, Brand Director and fifth-generation family member at Fromm Family Foods. “Our goal each year is to create a festival that the entire family, including pets, can enjoy. With the support of Milwaukee World Festival, world-class facilities and so many unique attractions and activities we could not be more excited for year three.”

With even more event space this year, Fromm Petfest is able to introduce several new activities including the Petfest Bier Garden and Dog Park, a fully fenced in playground for dogs to socialize supervised and off-leash. Located on the South end of the grounds, Petfest University, a new interactive attraction will feature demonstrations and presentations throughout the day from pet professionals ranging from veterinarians, trainers, groomers, nutritionists and more. Of course Petfest will still feature much-loved activities including dock diving, agility and lure courses, a shopping marketplace and Adoption Avenue where dozens of area non-profits will showcase some of their rescues looking for their forever homes.

“Since its inception in 2014, Petfest has been an excellent addition to the festival season,” said Don Smiley, President and CEO of Milwaukee World Festival, Inc.  “We are excited to partner with Fromm Family Foods again this year to bring this unique and free event to pet lovers in our community.”

Through the generous support of Milwaukee World Festival, Inc. and other supporting sponsors and partners, Fromm Petfest will be a free family event and will once again include free parking. Dogs and cats are welcome as long as they are on leash and up-to-date on vaccinations.  Fromm will once again donate proceeds from ticket and food sales to a number of area animal-related non-profits, including the Wisconsin Humane Society.

To ensure a fun and safe experience for both fest-goers and pets, participation rules may be found on Anyone wishing to bring his or her pet into Henry Maier Festival Park must sign a waiver.

Pet owners are encouraged to visit to download the waiver in advance to expedite entrance; however, waivers will also be available at the Mid and South Gates. Sponsorship and vendor opportunities are currently available and information can be found at

Visit or the Fromm Petfest Facebook page to view videos and photo albums from past years and to stay up to date on Petfest details as they are announced. For other inquiries, call 920-350-FEST or email at for more information.  Excited about Fromm Petfest? Connect with us using #petfestmke.

Fromm Family Foods® is a fifth-generation family-owned-and-operated business specializing in artisan foods for dogs and cats. Made daily in Wisconsin, Fromm offers a complete gourmet product line of dry and canned foods as well as treats for dogs and cats made fresh daily from the highest quality products in the USA. The complete product line of gourmet pet foods includes Fromm Classic®, Gold Nutritionals® and Four-Star Nutritionals® and is available at independent retailers worldwide. For product information or to locate the nearest retailer, visit or call 1-262-242-2200.

Milwaukee World Festival, Inc. is a 501(c)3 charitable corporation that produces Summerfest, “The World’s Largest Music Festival,” hosts ethnic and cultural events and provides entertainment and educational opportunities for free or at a low cost throughout the season at Henry Maier Festival Park.  For more information visit

Fromm Petfest 2015 Gallery


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One thought on “Fromm Petfest to Cap Off Summer Festival Season with Third Annual Event”

  1. Christina Zawadiwsky says:

    Can’t wait for this amazing event! From the first year on, it’s been wonderful, and my 75 lb. white German Shepherd Kalyna certainly enjoys it!

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