From 25 communities statewide, 52 entries advance in 2025 Wisconsin Governor’s Business Plan Contest
MADISON, Wis. – Fifty-two entries from 25 distinct communities have advanced to the semi-final round of the annual Wisconsin Governor’s Business Plan Contest, contest producers announced.
Contestants emerged in first-round competition involving an independent panel of about 70 judges organized through the Wisconsin Technology Council and its programs, the Tech Council Innovation Network and the Tech Council Investor Networks. There were 153 first-round entries spread over four categories.
[inarticled]The semi-finalists represent those same four categories: advanced manufacturing (12), business services (13), information technology (13) and life sciences (14). Within those broad groups, plans range from novel metal separation technologies to turning dairy waste into sugars; from PFAS filtration for municipal water systems to new medical tests, treatments and devices; and artificial intelligence solutions for a variety of uses.
Those 52 plans also represent the geographic diversity of Wisconsin, with 25 coming from outside the state’s two largest cities. Communities represented include Appleton, Coon Valley, Eagle, Janesville, Kohler, Muskego, Neenah, Oshkosh, Rhinelander, Waupaca and Whitewater.
“Trends reflected in the top 52 entries match up well with Wisconsin’s traditional and emerging strengths,” said Gary Frings, chairman of the Tech Council. “Good ideas come from all high-growth sectors of the economy and from all corners of the state.”
The 52 entries competing in Phase 2 of the contest will write 1,000-word executive summaries. Each summary describes the core product or service, defines the customer base, estimates the size of the market, identifies competition, lists members of the management team, and provides key financial data.
Once Phase 2 judging is complete in late March, the 52 entries may be made available for inspection by accredited investors through the Tech Council Investor Networks, which includes angel networks, early-stage funds and corporate funds, among others. About two-dozen plans will tape a 15-minute pitch deck for judges in phase 3.
The top dozen contestants will give live presentations at the annual Wisconsin Entrepreneurs’ Conference June 4 in Madison. Category winners, as well as the 2025 Grand Prize Winner, will be announced June 5 during the conference.
Additional lead sponsors of the 2025 contest thus far include Phil Ouellette OES Implementer; Pieper Properties; SCORE; Spencer X Smith; Ward4; Quarles & Brady. Associate sponsors include Starting Block and Wisconsin Technology Council. Additional sponsors are Focal Point Consulting; Madison Gas & Electric; UW-Madison Office of University Relations and Wisconsin Alumni Research Foundation.
Here are the 2025 semi-finalists. Reporters wishing to contact individual contestants may do so through the Wisconsin Technology Council by calling 608-442-7557, extension 1.
Submission Name | Applicant Name | City |
Badger Dental Products | David Poetker | Madison |
BreezyFile | Matt Campbell | Rhinelander |
Carbon Rose | Troy Sonnleitner | Sun Prairie |
CellTrack | Victor Santoro Fernandes | Madison |
Colorful Connections | Morgan Phelps | Milwaukee |
Dysphagia Delights | Nicole Rogus-Pulia | Middleton |
EMND | Emily Thomas | Milwaukee |
Equability | Hilary Pham | Madison |
Eventini | Jesus Gonzalez | Milwaukee |
Exosome Therapy for Acute Radiation Syndrome | Kyle Wolf | Madison |
FerroMX | Jiajie Sui | Madison |
Galasys Incorporated | Jarryd Featherman | Janesville |
Geodesic High Tunnels | Andrew Cegielski | Waukesha |
Grab a Wash | Cristal Jackson | West Bend |
HemPFAS | Samuel Enerson | Madison |
Korus Health Innovation | Bruce Korus | Brookfield |
Mira Divine Beauty | Lilliana Miranda | Fitchburg |
MYIP | Oday Albakri | Waunakee |
Neubode | Mehul Basu | Madison |
OhmCo | Mel Ohlinger | Neenah |
Okkanti | Karen Laing | Madison |
PetBliss | Ron Brooks | Waupaca |
Phenolvation | Steve Karlen | Madison |
Phoenix-Aid | Ashwinraj Karthikeyan | Oshkosh |
POMster | Houston Hoskins | Kohler |
Reliable Residence | Christina Henderson | Madison |
Reliacy | Eric McKinney | Madison |
Safepro Technologies | Paul Eckert | Dousman |
SALUBATA | Fela Akinse | Madison |
Saturn Agrisense | Kuan-Yu Chen | Madison |
Sea Change Silicides | Steven Girard | Whitewater |
Seen Hiring | Marc LaPierre | Madison |
SeLight | Amani Gillette | Wauwatosa |
Sentinel IQ | Ivan Rahman | Eagle |
Service ID | RJ Pire | Fitchburg |
Silken Biotech | Sundus Jaber | Milwaukee |
SmartTriage Pod | Ruben Ngnitewe Massa a | Sun Prairie |
Smore Supports and Services | Chelsey Myhre Foster | Coon Valley |
SpayVac | Thomas D’Orazio | Madison |
Spectacle Health | Eric Leventhal | Madison |
Strudel AI | Kristin Isaac | Madison |
Sunnyday Technologies | Nick Sonnentag | Appleton |
SwallowEase Diagnostics | Sara Gustafson | Waunakee |
Synpha Biosciences Corporation | Phil Huss | Madison |
SynXT Therapeutics | Taufeeque Ali | Milwaukee |
Syrenn Corp | Colin Guest | Madison |
Talkbox AI | Dan Fogarty | Madison |
Tykr | Sean Tepper | Pewaukee |
Universal Real Time Power Conversion | Debiprasad Panda | New Berlin |
University of Wisconsin-Madison | Haocheng Yang | Madison |
Versai, inc. | Eric Maynard | Jackson |
Yarrum | Murray J.R. | Waunakee |
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.