Crossroads Collective targets opening, names first vendors
Unlike larger concepts operated by a single entity, Crossroads Collective’s micro-restaurants are operated by the eight individual owners.
Crossroads Collective, 2238 N. Farwell Ave. Photo by Jennifer Rick.
The corner of Farwell and North Avenues, formerly Oriental Drugs, will soon be home to Crossroads Collective, a unique culinary-driven food hall with 8 micro-restaurants.
Open for Business in November
The 7,000 SF retail space at the 6-point corner of North, Farwell and Ivanhoe started work in June, and is on track to finish the space in late October, with a series of soft opening events to follow. Crews have been busy remaking the space; the former space had an enormous bar, which has been scaled down. The dining space has been completely reimagined, with the help of Korb+Associates, to create vendor stalls and a dynamic, inviting atmosphere for future patrons.
Wallpapered City, owned by Stacey Williams-Ng – an instrumental force behind the programming for Black Cat Alley – has been engaged to bring local artists to create artworks for food hall and the speakeasy, connecting the 2 entities.
Crossroads unique among food halls
Unlike larger concepts operated by a single entity, Crossroads Collective’s micro-restaurants are operated by the eight individual owners. Crossroads’ stalls are also smaller than public markets, and traditional food courts, because they share cooking, prep, cold and dry storage space in a commissary style kitchen. All food will be fresh – Crossroads’ kitchen doesn’t have a freezer except for the ice cream. Additionally, the food hall will strive to minimize waste by utilizing compostable flatware and reducing the use of straws and other disposable plastics.
First four vendors announced
Laughing Taco
Justin and Lucia Munoz-Carlisle’s tacos have garnered a cult following with a simple menu of craft tacos. They now bring their craft to the East Side, spurring joy from adoring Taco fans.
Scratch Ice Cream
A locally owned concept operated by Ryan Povlick and Dustin Garley, Scratch specializes in small batch, homemade ice cream and toppings. While they already sell to stores and restaurants, this will mark their first independent retail location.
Tess co-owners Ashley and Mitchell Wakefield will collaborate with Tess executive chef Martin Magana to debut a soup and sandwich concept. Tess has been an East Side favorite since its opening in 2002, and will expand on its eclectic cuisine offerings.
Pedro’s South American Food
Pedro Tejada’s food truck has been drawing rave reviews and crowds. His delicious arepas and empanadas will now be available in the concept’s first brick and mortar location.
Crossroads plans to announce more vendors in the coming weeks, specifically targeting Mediterranean, crepes and fresh/green options.
A few spaces remain. More information at info@CrossroadsCollectiveMKE.com or www.CrossroadsCollectiveMKE.com
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. It has not been verified for its accuracy or completeness.
Mentioned in This Press Release
Recent Press Releases by Crossroads Collective
Crossroads Collective’s second year will see vendor changes, growth plans
Nov 19th, 2019 by Crossroads CollectiveJuana Taco will soon bring authentic Mexican and vegetarian options to the food hall.
SmallPie joins Crossroads Collective, Pilcrow Coffee now served
Sep 4th, 2019 by Crossroads CollectivePie INC’s SmallPie, sister café to Honeypie Café, Honeypie Bakeshop, and Palomino, to join Crossroads Collective.
