Community Donates More Than $63,337 Through WISN 12 Day of Giving Initiative

MILWAUKEE, WI (October 9, 2025) – The ‘WISN 12 Day of Giving’ initiative, which helps a different non-profit organization each month, has raised a total of $63,337 to support ABCD: After Breast Cancer Diagnosis. On October 8, 2025, WISN 12 provided extensive on-air and online coverage to collect donations from generous viewers across Southeastern Wisconsin. Those funds were bolstered by a matching donation of $25,000 from Fields Land Rover Volvo of Waukesha & Madison.

“We’re so grateful to everyone who opened up their hearts to help those impacted by cancer,” says Shawn Oswald, president and general manager of WISN 12. “The outpouring of generosity by our viewers is so touching. Together, we made a difference.”

During the ‘WISN 12 Day of Giving,’ people donated by calling into a phone bank, scanning a QR code displayed on-screen on WISN 12, and by visiting wisn.com/giving. The funds collected will support ABCD: After Breast Cancer Diagnosis, which offers free emotional support services to empower anyone impacted by breast cancer, at any stage, anywhere. This includes people in treatment or who have completed treatment, those living with stage IV/metastatic disease, populations at high risk of developing breast cancer, as well as family and friends.

The ‘WISN 12 Day of Giving’ initiative will continue to support local non-profit organizations throughout Southeastern Wisconsin. Every month, the station will feature a different non-profit to help advance its mission, pursue its goals, and most importantly, improve people’s lives. This initiative aims to promote the power of community through the power of giving.

ABOUT WISN 12 AND HEARST TELEVISION
WISN 12, the ABC affiliate in Milwaukee, has been proudly serving southeastern Wisconsin with trusted news, entertainment, and community engagement since 1954. WISN 12 is owned by Hearst Television. Hearst Television owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching 24 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content over more than 120 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Its Hearst Media Production Group unit produces original programming across linear and streaming platforms for domestic and international distribution. Its Very Local app, free to download on household OTT devices and available across popular streaming services, offers 24/7 access to local news, weather and an array of local and regional programming. Hearst Television is recognized as one of the industry’s premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.