CBS 58 Announces Hiring of Milwaukee Television Veteran Jim Collins as Director of Strategic Marketing

December 28, 2022, Milwaukee Weigel Broadcasting Co.’s CBS 58, WDJT-TV, Your Hometown Station, announces that Jim Collins has been named Director of Strategic Marketing, effective December 28, 2022. In this capacity, Collins will work with all departments to increase ratings, revenue, visibility and involvement in the community. He will report to CBS 58 General Manager Anne Brown.

Collins joins CBS 58 from WTMJ-TV, where he was most recently News Content Operations Manager. A 16-year veteran of that station, his experience includes promotions producer, overseeing internal station projects, leading public marketing efforts and coordinating station events in the community. From 2018 to 2021, the Milwaukee native was selected as an E. W. Scripps “Leadership Champion,” overseeing corporate leaders within the company and identifying future leaders.

“I am thrilled to be working with CBS 58 and continue connecting with and supporting the people of Milwaukee. I am excited to jump in and have the opportunity to work with Anne and the CBS 58 team,” said Collins.

“As a Milwaukee native, Jim possesses a deep understanding of how to connect with the people of Milwaukee,” said General Manager Anne Brown. “His passion and experience will prove to be a key element in our station efforts.”

CBS 58 is seen on Channel 58, Spectrum/Time Warner Channel 1005, Spectrum/Charter 605, DirecTV 58, Dish Network 58, U-Verse 1005.

About Weigel Broadcasting Co.
Weigel Broadcasting Co. is a family-owned media company based in Chicago, Illinois. The company owns and operates national television networks, as well as local broadcast stations throughout the country. Weigel is the leader in the multicast television network space with MeTV, Memorable Entertainment Television, the number-one rated and distributed multicast network, as well as the Movies! Network in cooperation with the Fox Television Stations, the DECADES Network, the H&I – Heroes & Icons Network, the Start TV Network in association with the CBS Television Stations, and Story Television. Weigel produces the original network TV programs Toon In With Me, Svengoolie, Collector’s Call and Through the Decades. Weigel’s local stations include CBS, ABC, The CW, MyNet and Telemundo network affiliates. Weigel and its affiliate companies broadcast network and independent television stations serving New York, Los Angeles, Chicago, Dallas, San Francisco, Houston, Washington, D.C., Phoenix, Seattle, Denver, Portland, St. Louis, Nashville, Salt Lake City, Hartford, Milwaukee, Des Moines, South Bend, Evansville and Rockford. Weigel is the creator of the nationally syndicated music format MeTV FM. For more information on Weigel, visit: https://www.weigelbroadcasting.com/.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. It has not been verified for its accuracy or completeness.