BBB Business Tip – Nine Data Privacy Stats Small Businesses Should Know
Milwaukee, Wis. – As a business owner, protecting your company and your clients’ data is a huge concern. With data breaches on the rise, it’s clear that hackers are constantly on the lookout for opportunities to steal sensitive information. On the flip side, consumers, eager to avoid data breaches, are becoming more selective about who they trust with their personal information and business in general.
Even if you prioritize protecting your clients’ data, you could you still be vulnerable to an attack. Keeping an eye on the latest data privacy news and statistics can help you identify ways to protect yourself and your customers. Even if you don’t have the security budget of a Fortune 500 company, there are plenty of steps you can take to secure your organization’s data.
Nine crucial data privacy stats for small businesses
1.68% of security breaches involved a human element
(Verizon 2024 Data Breach Investigation Report)
Most of these breaches involve employees falling for phishing or pretexting attacks, sometimes in the form of business email compromises. The takeaway for business owners should be that having a strong cybersecurity awareness program for your staff is critical.
2. Only 50% of U.S. businesses have a cybersecurity plan
(Forbes)
Many small businesses claim they don’t have the resources to put a cybersecurity plan in place, leaving their company vulnerable to attacks. Cybercriminals don’t just attack large corporations, so it’s imperative more small businesses implement cybersecurity plans. The FTC offers free business guidance for small business owners with practical tips to help you come up with a personalized plan.
3. The average cost of a data breach reached an all-time high in 2023
(IBM Cost of a Data Breach Report 2024)
The average cost of a data breach was $4.88 million, up by 10% in the past year. It’s worth noting that in the U.S., the average cost of a data breach is much higher, averaging $9.44 million. Clearly, protecting your business from an attack is worth the expense.
4. Eight out of 10 organizations are likely to have at least one employee fall victim to a phishing attempt
(Cybersecurity & Infrastructure Security Agency)
This assessment showed that more people are vulnerable to phishing attacks than you might think. Not only did eight out of 10 organizations have at least one individual fall victim to a phishing attempt, but one out of 10 phishing emails had a user interact with a malicious link. In fact, within 10 minutes of receiving a malicious email, 84% of employees took the bait. They either interacted with a spoofed link or attachment or replied with sensitive information. For business owners, this means phishing awareness should be a key part of your cybersecurity program.
5. In 2024, over $2.3 billion dollars were lost to cryptocurrency scams, a number that continues to rise.
With cryptocurrency’s rise in popularity, there have been an increasing number of investment scams in recent years, which have caused real financial damage to those affected. Business owners should stay alert to this kind of scam, especially if they deal in cryptocurrency.
6. A fifth of software has a severe security flaw
According to recent reports, 19% of software scanned in the past year revealed “high or critical” level security flaws, with older software displaying more issues than newer software. Business owners should be aware of this issue and use software that is regularly updated with security patches.
7. 45% of data breaches happen in the cloud
(IBM Cost of a Data Breach Report 2024)
Long gone are the days of small businesses keeping all their data in filing cabinets. However, just because your business stores customer data and other important information in a cloud-based service does not mean it’s guaranteed to be secure. In fact, nearly half of all 2023 data breaches happened in the cloud. When evaluating and using cloud services, be sure to keep security in mind.
8. 77% of basic web application attacks (i.e. web servers) are due to stolen credentials.
(Verizon Data Breach Investigations Report 2024)
Stolen credentials are tried-and-true methods scammers use to gain access to an organization. This data shows that password protection should be a serious concern for business owners and their employees.
9. It took an average of about nine months to identify and contain a data breach in 2024
(IBM Cost of a Data Breach Report 2024)
On average, it takes approximately 258 days for a business to identify and contain a breach. This timeline can have a significant impact on a business’s bottom line and reputation. Business owners who have protocols in place to spot a data breach early can save a considerable amount of money.
Protect your business and customers
Read more about protecting your business from cyber threats in BBB’s cybersecurity HQ and check out these online security resources for your business. Learn more about ID theft and how to protect yourself.
BBB is committed to helping businesses and consumers stay safe from potential cyber threats. You can report any suspicious activities to the BBB Scam Tracker and learn more about the different types of common scams on BBB.org Scam Tips.
Stay up to date on the latest small business news and security threats by checking out the BBB business news feed today!
View the online version For more information or further inquiries, contact the Wisconsin BBB at www.bbb.org/wisconsin, 414-847-6000 or 1-800-273-1002. Consumers also can find more information about how to protect themselves from scams by following the Wisconsin BBB on Facebook, Twitter, Instagram and YouTube.
ABOUT BBB: The Better Business Bureau has empowered people to find businesses, brands, and charities they can trust for over 110 years. In 2023, people turned to BBB more than 218 million times for BBB Business Profiles on 5.3 million businesses, and 80,000 times for BBB charity reports on about 12,000 charities, for free at BBB.org. The International Association of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States and Canada.
NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. While it is believed to be reliable, Urban Milwaukee does not guarantee its accuracy or completeness.
Mentioned in This Press Release
Recent Press Releases by Wisconsin Better Business Bureau
