Erika Smith. Photo provided by Light the Hoan.

Erika Smith, Executive Director of Light the Hoan.

Content referencing Erika Smith

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Hoancoming Returns on September 18 Under New Leadership
Press Release

Hoancoming Returns on September 18 Under New Leadership

The Hoan Group Acquires Rights to Milwaukee’s Signature End-of-Summer Celebration, announces Presenting Sponsors Gateway Capital and Zizzo Group

Installation of Hoan Bridge East Side Lights Begins, Bringing Full Illumination to Milwaukee’s Iconic Bridge by July 2025
UW Credit Union “Friday Night Lights” Returns This Summer, in Partnership With Light the Hoan
Press Release

UW Credit Union “Friday Night Lights” Returns This Summer, in Partnership With Light the Hoan

New summer light show begins Friday, June 7

Light the Hoan Partners with Miller Lite for a Second Year to ‘Shine a Light’ on Non-Profits
Press Release

Light the Hoan Partners with Miller Lite for a Second Year to ‘Shine a Light’ on Non-Profits

Non-profits selected to showcase their organizations on the Hoan Bridge

Light the Hoan’s “HOANCHELLA” Kicks Off Campaign to Light East Side of Hoan Bridge
Press Release

Light the Hoan’s “HOANCHELLA” Kicks Off Campaign to Light East Side of Hoan Bridge

Unique event will celebrate Milwaukee landmark while raising awareness to light up lake-facing side.