Brad Toll, president and CEO of the Greater Green Bay Convention and Visitors Bureau.
Content referencing Brad Toll
Press Release
Gov. Evers, Wisconsin Department of Tourism Celebrate Forecasted Record-Breaking Growth For 2026 Great Lakes Cruising Season
Over 170,000 passenger visits and approximately $290 million in economic impact from Great Lakes cruises expected in 2026
Oct 30th, 2025 by Gov. Tony Evers
State Tourism Rebounds Since Pandemic
Revenue up 21% in 2021, study finds, but business-oriented travel in Milwaukee hasn't fully recovered.
Nov 13th, 2022 by Joe Schulz
State Economy Hurt by Sports Shutdowns
Cutback of Bucks, Brewers, Packers games, cancelled Ryder Cup adds up to huge loss.
Sep 8th, 2020 by Megan Hart
