2007-03 Vital Source Mag – March 2007
Strength in low numbers
By Jon Anne Willow During any given week, over a million Milwaukeeans listen to the radio, according to MediaAudit, which surveys the market twice a year. Of those, a surprisingly hefty 145,000 listen to public stations, namely WMSE, WUWM, WHAD and WYMS. And while the number may not seem like much in comparison to the total, public radio listeners are the cream of any community’s crop – typically engaged, educated and interested in what makes the world around them tick. Following the events of 9/11, public radio, primarily NPR, gained new listeners as people looked for in-depth news coverage. The trend continued into the first two years of the Iraq war, but since then the amount of time people spend listening to news, and especially national news, on the radio has declined. Even so, public radio is alive and well – and thriving financially like never before – at both the national and local levels. And in Milwaukee, the appeal of the left end of the FM dial may be about to become even stronger. (( The long and winding road )) In 2003 when MPS announced it could no longer financially support 88.9 WYMS (“Your Milwaukee Schools” ), the station was nearly handed off to WUWM without an open bidding process. When word got out, a small but vocal group of the station’s mainstream jazz supporters tried to “save” the station, citing its long tradition of supporting local music and civic discourse in all its forms – from polka shows to live airing of school board meetings. The group was unsuccessful in raising the capital needed and in the end, the school district invited requests for proposal (RFPs) for a new management operating agreement for the ailing station. One group responded – Radio For Milwaukee. The deal was finally inked in 2004. Headed by former Milwaukeean Peter Buffet, Radio For Milwaukee (RFM) came to the school board with a seven-year proposal for a radio station that would serve a wide swath of the community. The stated goal was to connect to as many facets as possible of the city’s exceptionally broad multi-ethnic and multi-cultural population while continuing to serve the civic need of broadcasting school board meetings and developing educational opportunities for high school students. RFM brought to the table a group of men dedicated to local music and familiar with the population terrain, but more importantly to the long-term feasibility of such a venture, they brought cash. To date, $1 million has been raised and/or pledged for operations, and the Corporation for Public Broadcasting (CPB) has given a grant for $225,000 for community programming and upgrading the signal to digital, so that like WMSE, WHAD and WUWM, the station will also broadcast in HD. An undisclosed source has also donated $10,000 toward starting a web-based student radio station. The station will garner additional operating revenue through underwriting. WYMS, which will call itself 88Nine, RadioMilwaukee, had hoped to launch in 2005, but when the group finally got the keys […]
Mar 1st, 2007 by Vital Archives
A new hope?
By Jon Anne Willow Dear Readers, First off, thank you to everyone who came down to our 5th birthday party on February 24 at Turner Hall. I will freely admit that at press time the party hasn’t happened yet, so I’ll refrain from any mention of what a huge success it was. I can with confidence, however, thank our wonderful sponsors. Time Warner Cable made the party possible and WMSE really helped us get the word out. The Brewcity Bruisers, Pabst Theater, Coldwell Banker, The Oxygen Network, HBO, Windfall Theater, Atomic Tattoo and Hairys Hair Bar all sponsored booths, worked the room and/or donated fabulous prizes, which we in turn gave to you, our readers. Please support them in the coming year with your patronage. They truly put the rubber to the road when it comes to supporting local, independent media. ********************************************************************************* I’ve been thinking a lot lately about consumer confidence, and here’s why. VITAL is free to the people and supported by advertisers. It’s a common model, though like most startup businesses, the majority of free publications fail within their first two years. Ours didn’t, but it’s grown slowly. Initially, of course, there were normal factors to consider: lack of awareness, a weaker distribution network than our peers, etc. In time we overcame these hurdles and saw good results. Today, we have terrific advertisers, a talented staff, a sounder distribution network and a fantastic printer. But I’ve been in the media business a long time, and the hustle we do at VITAL to keep the numbers up is beyond what I would’ve previously considered the norm. At first I thought the issue might be about the state of print, but it’s wider. Everybody’s in the same boat, from the daily newspaper to the weeklies, the glossy monthlies and even broadcast and online media. If ad spending is up nationally (it’s at an all-time high), why are local outlets flat? This has been bugging me for about a year now, and I’ve spent that time trying to figure out the reason. I’ve caucused with other publishers, drunk untold cups of coffee with local business owners and managers and polled VITAL’s readership both formally and anecdotally. Some of what I heard comes down to quality issues – who wants to be associated with something they think is sub-par? But a big part of the reason, at least according to my highly unofficial research, is confidence. The economy has been in a slump for the entire life of VITAL, with the latest findings by the Bureau of Economic Analysis (BEA) showing that for the first time since the Great Depression, Americans spent more than they’re worth in 2006, mostly on gas, mortgages and prescription medications. These days, average people stay home more and consume less, and this in turn puts the squeeze on local businesses, from clothing boutiques to restaurants and theaters. You can connect the rest of the dots yourself. But there may be good news on the horizon. The Fed […]
Mar 1st, 2007 by Jon Anne Willow
Trans Am
Trans Am’s eighth studio album finds them in an organic state of mind – no vocoders, more guitar work and averting their own comfort level by recording with borrowed equipment. On Sex Change, the classic Trans Am sound manages to remain brilliantly confusing and captivating, borrowing from prog, krautrock, electro-synth, pop, space-rock, funk and techno. With minimalist and often over-tweaked vocals, Trans Am’s sound has not necessarily evolved since the band’s formation in 1993. It’s merely perfected the art of genre-bending. While their last release (2004’s Liberation) took a new direction with its politically infused post-9/11 focus, Sex Change retains nothing of this. The band’s Washington D.C. habitat is not as strong an influence this time, and Trans Am chameleonizes its sound further with their chosen recording location of Auckland, New Zealand. The first few tracks really do project a wide-open, spacey sound. After an almost dance-y start (a la early Depeche Mode), the album picks up the pace with the very ‘80s “Conspiracy of the Gods” then interchanges between their pretty New Order influences (“4,738 Regrets” ) and harder techno influences, compliments of Orbital and the Chemical Brothers (“Tesco vs. Sainsbury’s” ). In showcasing a hardcore guitar lead in “Shining Path,” Trans Am demonstrates their further capacity to be genre-encompassing. Although all over the board, Sex Change manages to be attention-grabbing and upbeat – characteristics that are not always a given with this band.
Mar 1st, 2007 by Erin Wolf
South America’s outstanding wine oddities
By Nate Norfolk There is a glut of inexpensive South American wine and just about every other grape-growing region in the world. The best thing about this is that consumers have wider access to inexpensive wine. The down side is that a lot of the inexpensive wine is either just plain bad or redundant and boring. The bulk of South American wine coming in to the U.S. is definitely on the cheap side, but if you are a little adventurous you can find some truly unique bargain wines. Chile and Argentina are good places to find them. Although these two countries are regarded as relative newcomers to our retailers’ shelves, they have been producing wine for hundreds of years. A brief version of a long history The grape vines of Chile and Argentina were planted by missionaries who came from Spain with the conquistadors in the mid-sixteenth century. As the country’s population expanded, wine production moved from the church to European plantation owners. It was so successful by the early 1800s that the North and South American wines imported to Europe began to affect the Spanish wineries. The Spanish government took action to protect the wine industry there. All across Mexico and South America, vineyards were uprooted and heavy taxes were placed on those remaining. This all but destroyed the wine industry in Mexico, but Chile and Argentina continued to produce wines commercially. Argentina Argentina is the fifth largest wine producer in the world, and its star red grape is called Malbec. Originally from southwestern France, it is used in small amounts in the red wines of Bordeaux and as the main component of a rather obscure French wine called Cahors. Although many will argue that Malbec is Argentina’s finest grape varietal, other reds and whites are being successfully introduced, notably Cabernet Sauvignon and the mysteriously floral, yet dry white grape Torrontes. Malbec wines from Argentina taste a lot like Merlot wines made elsewhere, though with the current Merlot backlash that may not be a great selling point. When you taste a Malbec wine for yourself, you will likely encounter a full-bodied wine with a soft mouth feel full of soft silky tannins and dried fruit flavors. There will be plenty of black currant, cassis and red fruit flavors like plums and berries as well as hints of black pepper and other spicy notes. A really good Malbec wine is something to behold. Chile In Chile, almost half the grapes planted are Cabernet Sauvignon, but other reds and whites are grown there, the most important being the red Carmenere. The history of Carmenere wines is similar to that of Malbec. Both were once prominent in France, both were brought to South America in the mid 1800s by the French and both have become a very important part of South American wine-making. They also have both fallen out of favor in their native country of France and are only produced in extremely small quantities anywhere outside of South America. That’s where […]
Mar 1st, 2007 by Vital Archives
