General Capital Group

6938 N. Santa Monica Blvd., Fox Point, WI 53217

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Friday Photos: MIAD On the Rise
Friday Photos

MIAD On the Rise

Its new 6-story building of student apartments is starting to take shape in Historic Third Ward.

Friday Photos: The Ever-Changing Third Ward
Friday Photos

The Ever-Changing Third Ward

A new pink sculpture, new deli, new Woolen Mills store, and a new dorm rising -- all captured by camera.

Friday Photos: The Demolition at MIAD
Friday Photos

The Demolition at MIAD

Demolition has started at 252 E. Menomonee St. and soon MIAD's six-story residence hall will go up in the Third Ward.

Six Stories of MIAD Students

Six Stories of MIAD Students

Milwaukee Institute of Art & Design releases plans for new residence hall that brings students back to the Third Ward.

Are Milwaukee’s Historic Preservation Laws Too Strong or Too Weak?  Yes

Are Milwaukee’s Historic Preservation Laws Too Strong or Too Weak? Yes

Are Milwaukee's historic preservation laws too strong or too weak? Should the entire ordinance be re-written, or is just a revision in order? Alderman Witkowski's proposed overhaul to Milwaukee's historic preservation ordinance sparked these very questions.

Third Ward Riverwalk Advances at Committee

Third Ward Riverwalk Advances at Committee

At the February 22nd, 2012 meeting of the Zoning, Neighborhoods & Development Committee a previously held file was approved that will allow the City of Milwaukee to fund a short section of the riverwalk in the Historic Third Ward.

Key Riverwalk Project Held at Committee

Key Riverwalk Project Held at Committee

Most of Milwaukee's riverwalk system has been built as a public-private partnership as new developments occurred, but a file before yesterday's Zoning, Neighborhoods & Development committee proposed that the City of Milwaukee fund a short section of the system. City staff determined that an 80-foot stretch along Erie St., between River Renaissance and Milwaukee Institute of Art and Design, is unlikely to see new development in the foreseeable future.

Reed Street Yards Zoning Change Approved at Committee

Reed Street Yards Zoning Change Approved at Committee

At the December 13th, 2011 meeting of the Zoning, Neighborhoods & Development Committee, a zoning change and a proposed Development Incentive Zone (DIZ) overlay were approved to allow for future development of the Reed Street Yards. The 17-acre property, located between South 6th Street and South 3rd Street, is being redevelopment into a water research and development park in a collaborative effort between City of Milwaukee, the property owner Peter Mead, and General Capital Group.

How Urban are Marquette, MIAD, MSOE, and UWM?

How Urban are Marquette, MIAD, MSOE, and UWM?

Milwaukee is lucky to have a number of higher education institutions in its most urban neighborhoods.

Milwaukee Apartment Update

Milwaukee Apartment Update

What apartment projects are currently proposed, under construction, or have recently opened in Milwaukee? A little over a year ago we did a similar exercise, so it will be good to take a look and see what has changed in the past year.

Beerline B Apartment Complex to Break Ground in November (Renderings)

Beerline B Apartment Complex to Break Ground in November (Renderings)

General Capital Group plans to break ground on the 140-unit Beerline B apartment project, located at the long vacant corner of Commerce St. and Pleasant St., in November.

Beerline B Apartments Riverwalk Proposed

Beerline B Apartments Riverwalk Proposed

The riverwalk segment for the proposed Beerline B Apartments will go before the Milwaukee City Plan Commission on August 23rd. General Capital Group is bringing the riverwalk segment forward for approval before the entire project. The 140-unit project, which recently was awarded $2,345,310 in WHEDA tax credits for 119 low-income units, will occupy the corner of Commerce St and Pleasant St.

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